Players Extreme in Florida

Blavod Extreme Spirits PLC
17 December 2004


FOR IMMEDIATE RELEASE

        Players Extreme's Vodkas Land Major Retailer in Southern Florida

FRANKLIN, Tenn. - December 2, 2004 - Players Extreme Vodka announced today that
Big Daddy's Liquors in Southern Florida will carry four of its most popular
brands: Players Extreme Ultra Vodka, Players Extreme Cherry Infused Vodka,
Players Extreme Green Apple Infused Vodka and Players Extreme Caramel Infused
Vodka.

Big Daddy's, a landmark in Southern Florida, will sell Players Extreme at all 13
of its liquor stores. The brands will be introduced with in-store displays and
sampling beginning this weekend.

"We are thrilled to have Big Daddy's in the Players Extreme family," said Tad
Holtsinger, vice president of Blavod Extreme Spirits. "The stores are icons in
the South Florida area. Big Daddy's sets the trends and we are happy that they
are supporting our brand."

Further details:

Blavod Extreme Spirits         Steve Schachter          615.771.9111
DSPR                           Donna Schwartze          314.330.3488

Note to editors:

Blavod Extreme Spirits, plc (LSE:BES), established in 2003, is a London-based
and publicly traded company with U.S. subsidiary offices, Blavod Extreme Spirits
USA, Inc., headquartered in Franklin, Tenn. The BES portfolio includes the
award-winning Players Extreme line featuring Five Times Distilled Vodka along
with intensely infused Green Apple, Cherry, Lemon, Mandtango (mandarin/
tangerine) and Caramel (new in 2004) vodkas. Players Extreme also offers
flavor-infused rums - Banana, Coconut and Mango (new in 2004). Blavod launched
its eponymous black vodka in 1998 and has an established UK sales network with
distribution in several major retail outlets, including Asda, Sainsbury's and
Tesco. The critically acclaimed, unique black-colored vodka is available in the
United States at retailers including Meijer stores and Beverages and More. BES
also represents a wine portfolio including Italian estates, Baroncini and Bruno
Rocca, among others.

Big Daddy's

Flanigan's Enterprises, Inc. has been a standout operation in South Florida for
more than 40 years including family restaurants, "Flanigan's Seafood Bar and
Grill" and retail liquor stores, "Big Daddy's." Traded on the American Stock
Exchange: BDL.

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                      This information is provided by RNS
            The company news service from the London Stock Exchange

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