New Distribution Deals

Blavod Extreme Spirits PLC
11 July 2005


FOR IMMEDIATE RELEASE

                                                                    11 July 2005

                             Blavod Extreme Spirits
      Adds Two Retail Distribution Deals in US with Walgreens and Binny's

Blavod Extreme Spirits (LSE:BES) is pleased to announce two retail agreements in
the US market with Walgreens in the State of Florida and Binny's Beverage Depot
in the State of Illinois.  Walgreens will stock BES' Blavod Black Vodka.
Binny's will stock several of BES's Players Extreme vodkas and Blavod Black
Vodka.  Walgreens has more than 600 stores in Florida with 139 licensed to sell
beverage alcohol. Binny's, nicknamed America's #1 Wine and Spirits Superstore,
has 12 stores in the Chicago area.

"Both these agreements will create useful inroads into two very significant US
markets," said Jeff Hopmayer, CEO of Blavod Extreme Spirits.  "Walgreens and
Binny's are both major players in their respective states, Walgreens in
particular, which is in the middle of a large store expansion programme
represents a great opportunity for Blavod Black Vodka. "

Blavod Extreme Spirits also announced the following:

   *Peapod, the leading Internet grocer in the US, will feature Blavod Black
    Vodka on its shopper's list in Illinois. Peapod has achieved more than 6
    million deliveries across the US since its first delivery in 1990.
   *Papa Razzi, a high-end Italian steakhouse chain in the northeastern part
    of the US, will feature - Baroncini Chianti Messere - as its house wine.
    Papa Razzi is part of the larger Back Bay Restaurant group.
   *The New Hampshire State Liquor Commission placed all three types of
    Players Extreme rum in the 71 stores it operates.

Founded in 1901, Walgreens is the largest drugstore chain in the US based on
yearly sales. In fiscal 2004, Walgreens opened 436 new stores. The company will
open about 450 stores in fiscal 2005.

Media Contact:
Tim Robertson         Cardew Group 020 7930 0777
Catherine Maitland    Cardew Group 020 7930 0777
Donna Schwartze                    001 314 330 3488

Note to editors:
Blavod Extreme Spirits, plc (LSE:BES), established in 2003, is a London-based
and publicly traded company with U.S. subsidiary offices, Blavod Extreme Spirits
USA, Inc., headquartered  in Franklin, Tenn.  The BES portfolio includes the
award-winning Players Extreme line featuring Five Times Distilled Vodka along
with intensely infused Green Apple, Cherry, Lemon, Mandtango (mandarin/
tangerine) and Caramel vodkas.  Players Extreme also offers flavor-infused rums
- Banana, Coconut and Mango.  Blavod launched its eponymous black vodka in 1998
and has an established UK sales network with distribution in several major
retail outlets, including Asda, Sainsbury's and Tesco.  The critically
acclaimed, unique black-colored vodka is available in the United States at
retailers including Meijer stores and Beverages and More.  BES also represents a
wine portfolio including Italian estates, Baroncini and Bruno Rocca, among
others.

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