AMS Health Sciences Taps The Catevo Group for Branding and Marketing Communications

Global Consulting Firm Will Assist in Creation of New Brand and Product Line Communications 


OKLAHOMA CITY and RALEIGH, N.C, Oct. 11  /PRNewswire-FirstCall/ -- AMS Health Sciences, Inc. (AMEX:AMM), a 19-year-old nutritional network marketing company based in Oklahoma City, announced today that it has chosen The Catevo Group to help re-brand the binary compensation division and the products marketed under that division's banner, in the first quarter of 2007.

"After an exhaustive search, we are delighted to have solidified a relationship with a trusted, outstanding marketing partner," said Dr. Jerry Grizzle, president, chairman and chief executive officer, AMS Health Sciences. "The Catevo Group's strategic and integrated approach, joined with its outstanding creative team, will allow AMS to successfully evolve our business and reach new customers as we move into a new marketing plan and the global marketplace."

The new marketing plan and its product line will build on AMS's national success in the creation of adaptogen products, including Prime One and Prime Delight, which have been proven to help maintain optimal health by combating stress at the cellular level.  The product line will include nutritional supplements as well as weight loss and weight management formulations.

"We are pleased to add AMS to our client list," remarked Dr. Mitch Javidi, president and chief executive officer, The Catevo Group.  "Our experienced strategists and talented creative team have already begun work with the AMS team, putting into place our brand crystallization process, and we look forward to creating a dynamic value proposition for potential AMS clients worldwide."

About AMS Health Sciences Inc.

Headquartered in Oklahoma City, AMS Health Sciences Inc. is a leader in the development of exclusive peak performance and weight loss nutritional products and systems. AMS sells more than 60 natural nutritional supplements, weight management products, and natural skincare products including the world's number-one all-natural stress reliever, Prime One, through independent distributors across the U.S. and Canada.  With more than 500 million servings sold to date, AMS is the exclusive provider of the "AM" family of weight loss solutions.  More information is available at http://www.amsonline.com/.

About The Catevo Group

The Catevo Group - catalysts for business evolution - leads the next generation of business consulting firms, integrating diverse business functions such as marketing strategy, integrated communications, branding, research, technology development and supply chain management under one roof. In addition to traditional research, branding, marketing and public relations consulting services, The Catevo Group offers a comprehensive suite of proprietary e-learning products, a competitive business intelligence portal, and business and supply chain optimization analytics and solutions designed to enhance financial and performance benefits.

Headquartered in Raleigh, N.C., Catevo has offices in Charlotte, Washington, D.C., Miami, London, and Media City, Dubai.  The firm also is a founding partner of The WORLDCOM Group, the largest international consortium of independent marketing and public relations firms.

More information can be found at http://www.catevo.com/. 

DATASOURCE: AMS Health Sciences, Inc. and The Catevo Group



CONTACT:  Robin Jacob of AMS Health Sciences, Inc., [phone], or

, or Roger Friedensen of The Catevo Group,

[phone], or 



Web site:  http://www.amsonline.com/

http://www.catevo.com/ 

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