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Dr. Jerry Grizzle, Chairman of the Board, President and Chief Executive
Officer for AMS Health Sciences (AMEX: AMM), a leading direct selling
company, announces the launch of saba, the Company’s
new product division, along with the new website, www.sabaforlife.com,
to support the marketing of the saba and saba Borojo Weight Loss
formulas. The launch came during the Company’s
record-setting launch meeting in Kansas City, Missouri, which enjoyed an
attendance double the size from the previous year’s
annual meeting.
“After a year of refocusing our corporate
mission, the saba division and the overwhelming response from a record
associate attendance at our launch meeting in Kansas City is a strong
testament to where we are as a company,” said
Dr. Grizzle. “We’ve
placed a greater emphasis on product quality, branding, packaging and
marketing, as well as daily operations, and our associates were more
than impressed.”
Formerly known as Prime Delight, the Company’s
flagship product, saba features pomegranate juice rich in antioxidants,
which help protect the body from the formation of free radicals Studies
show that pomegranate carries greater antioxidant power than red wine,
green tea, orange and cranberry juices.
The new saba Weight Loss Formula features Borojo (pronounced “ba-ro-ho”),
a fruit which offers essential amino acids for the body. According to
Dr. Grizzle, AMS Health Sciences has the exclusive rights to market the
Borojo fruit juice in America. “Because of
the high content of minerals, vitamins and amino acids, the Borojo fruit
may be beneficial to overall good health,”
said Dr. Grizzle. “We are excited to bring
this new offering to Americans who want to improve their health and
overall quality of life.”
All saba products feature the Brekhman’s
Choice formula based on the extensive studies of Dr. Israel I. Brekhman,
the renowned scientist, researcher and medical doctor who was a pioneer
in the study of “adaptogens”,
natural substances that can help the body achieve optimal mental,
physical and work performance. The Brekhman’s
Choice features seven adaptogens that help restore cells to a functional
and healthy state. They also help diminish the impact of physical,
mental and emotional stress and maximize a person’s
ability to perform at full potential.
“This is an exciting time for AMS Health
Sciences, and the response from the associates at the launch meeting is
powerful affirmation of the new philosophy,”
said Dr. George Najemian, a retired doctor and long-time associate with
the Company. “Dr. Grizzle and his management
team have done a great job in moving the Company into a new era which is
underscored by the vision to launch the saba division with premium
products, packaging and marketing that set a high standard for the
direct selling industry.”
For more information on saba, visit www.sabaforlife.com.