NEW YORK, May 10, 2021 /PRNewswire/ -- Mindshare, the media
agency network that is part of WPP, has been named Global Network
of the Year by leading business media brand Campaign.
The Global Network of the Year Award is specifically intended to
award one global network, regardless of sector - across all areas
of advertising, whose achievements are seen as world class.
Mindshare was recognised for its outstanding performance in new
business as well as creative excellence and for 'taking inclusion
to another level, supporting not only their colleagues but also the
industry.'
Highlights included:
- Being the first media agency to launch LGBTQ and Black
Community private marketplaces in the US as part of an
'Inclusion PMP' series dedicated to funding the journalism and
voices of marginalized communities.
- Transforming its NeuroLab (launched by the agency in 2019) from
an in-person offering to virtual in the pandemic, marrying empathy
in understanding people and the accuracy of media targeting –
helping to optimise emotional impact of campaigns across different
channels and clients.
- Rapid deployment of data led COVID learnings from East to West,
helping clients understand consumer and government reactions to
COVID and lockdown. Built upon by the Mindshare's New Normal
Tracker – an ongoing study covering 10 global markets,
China, US, Germany, UK, Mexico, India, Singapore, France, Spain
and Italy, that followed the
impact on these societies as their countries transitioned from
lockdown, to release, to reassess.
- Strong New Business performance, winning and retaining
$1.2bn in billings in 2020
Adam Gerhart, Global CEO at
Mindshare, said: "Consumers now demand that the brands they buy not
only deliver value but also align with their values. This award is
testament to that shift and the amazing work that Mindshare does
around the world. Marrying empathy in understanding people with the
accuracy of media targeting allows us to use truly use media with
the intention of not only making the world a better place for
everyone, but also growing our clients' brands at the same
time."
Mindshare's win follows numerous other accolades for the agency
around the world, including:
- Reigning Cannes Lions Media Network of the Year
- MMA Global Mobile Agency of the Year for the 4th consecutive
year
- WARC # 1 Media Agency Network
- Campaign US Media Agency of the Year
- MediaPost Media Agency of the Year for second consecutive
year
- Festival of Media APAC Network of the Year for 5th
consecutive year
About Mindshare:
We are 10,000 people across the world partnering with our clients
to use media with the intention of promoting good growth that
drives both business and society. In 116 offices across 86
countries we manage $24.1bn in
billings as part of GroupM, the media investment arm of WPP.
Hear our stories (and join us)
at www.mindshareworld.com and follow us on Instagram and
Twitter: @mindshare; Facebook: facebook.com/mindshare and
LinkedIn: LinkedIn.com/company/mindshare.
About GroupM
GroupM is the world's leading media
investment company responsible for more than $60B in
annual media investment through agencies Mindshare, MediaCom,
Wavemaker, Essence and m/SIX, as well as the outcomes-driven
programmatic audience company, Xaxis. GroupM's portfolio includes
Data & Technology, Investment and Services, all united in
vision to shape the next era of media where advertising works
better for people. By leveraging all the benefits of scale, the
company innovates, differentiates and generates sustained value for
our clients wherever they do business.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn
- https://www.linkedin.com/company/groupmworldwide
View original content to download
multimedia:http://www.prnewswire.com/news-releases/mindshare-named-campaign-global-network-of-the-year-301287984.html
SOURCE Mindshare