STOCKHOLM, March 3, 2021 /PRNewswire/ -- For the spring
and summer season 2021, a number of Descente training products for
men and women, with Polygiene® Stays Fresh BioStatic Technology,
will be sold online and in stores. With these initial orders, the
focus is set for ongoing business and increasing volumes from this
renowned brand, in the Chinese sports market.
Descente comments: "For a long time, Descente has adhered to the
innovation of new technology, designed to drive the spirit of
sports, and strive to create better sportswear. Polygiene, having
its head office in Sweden, is the
world leader in stays fresh and odor control technologies, is
highly compatible with Descente in terms of sustainable development
and better service for consumers, which is in line with the
long-term development goals of both sides. Clothes treated with
Polygiene antibacterial technology remain fresh and odor-free,
enhancing the consumer product experience. This cooperation is
another in-depth interpretation of Descente's meticulous attention
to detail and dedication."
"It is a milestone for us to add value to the great products of
Descente in the Chinese sports market. We see a big potential to
spread our sustainability message of getting longer lasting
garments thanks to our Stays Fresh technologies and less washing,
together with Descente", says Ulrika Björk, CEO of Polygiene.
About Descente
Descente was founded in Osaka
in 1935. The word Descent is French for `downhill skiing'. The
Descente signature arrow logo - known as the "Spirit Mark" -
represents the basic skiing techniques of "schuss", "traverse" and
"sideslip". It stands for Descente's brand gene in skiing and
symbolizes the bold spirit of Descente - always faithful to its
grassroots manufacturing integrity, and constant quest for
perfection and contemporary appeal. Descente stands for performance
and excellence. From award winning designs, to conception, we
incorporate cutting edge technology, fabric, quality and a fit that
is second to none. For over 80 years, Descente has led the sports
industry in expertise, functionality and innovation and outfitted
millions of athletes. In 2016, Descente officially entered the
Chinese market, having its head office in Shanghai. With the fiscal year ended
December 31, 2019, Descente China
opened 136 retail stores in mainland China with sales of nearly 1 billion RMB.
Information about Descente, read here
Press contact Polygiene
Ulrika Björk, CEO, ubj@polygiene.com, +46 (0)70-921 12
75
Kristina Kruhsberg, press
officer, kristina@polygiene.com, +46 (0)70-816 21
96
For press images,
visit https://news.cision.com/se/?n=polygiene-ab.
Subscribe here to get reports, press releases and News
newsletters http://ir.polygiene.com/en/press/subscribe/
About Polygiene
As the world leader in stays fresh technologies, we want to
change the way we view products - from fast consumables to
durables. We treat clothes, accessories, home products, and
textiles to help people stay fresh, wash less and let clothes and
products live longer. Over 200 global premium brands have chosen to
use the Polygiene brand with their products. With the wholly owned
subsidiary Addmaster Holdings Limited, we now have the possibility
to offer solutions for both soft and hard surfaces. Polygiene is
listed on Nasdaq First North Growth Market in Stockholm, Sweden. For more information:
www.polygiene.com.
Erik Penser Bank AB acts as Certified Adviser. Phone: +46 8- 463
83 00, e-mail: certifiedadviser@penser.se.
This information was brought to you by Cision
http://news.cision.com
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The following files are available for download:
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