COLUMBUS, Ohio, March 3, 2021 /PRNewswire-PRWeb/ -- At Angie's
Sugar Buzz Bakery, owner Angie Davis
aims to serve the best donuts, cakes, muffins, cookies and other
baked goods in Sandwich, Illinois.
And now, the best coffee.
"I always wanted to do a coffee shop like Central Perk from
Friends that would bring our local community together over coffee,"
she said. "There's nothing better than a conversation over a sweet
treat and a terrific cup of coffee!"
After years of managing her aunt's gas station, she bought the
building and transformed it into a bakery café in 2014.
But, while Davis knows baking, she didn't understand specialty
coffee. After her first coffee supplier failed to help grow the
business, she began looking for a better solution.
"I needed a coffee partner who would hold my hands and walk me
through the process," she said.
A referral led her to nationally renowned coffee roaster Crimson
Cup Coffee & Tea.
"Carol Laube, my morning baker,
mentioned that her cousin Penny
James, who owns Penny's Perks Coffee House in Dowell, opened her coffee shop with Crimson
Cup."
After calling Crimson Cup, Davis began learning how to open and
run a successful coffee shop through the roaster's 7 Steps to
Success coffee shop franchise alternative.
"I'm very grateful it was not a franchise situation," she said.
"Crimson Cup has far exceeded my expectations."
She began the process by talking with 7 Steps Sales Leader
Scott Fullerton. Next, she read
"Seven Steps to Success: a Commonsense Guide to Succeed in
Specialty Coffee" by Crimson Cup Founder and President Greg Ubert.
"We were honored by Penny's referral," Ubert said. "It's been
our pleasure to help her grow Penny's Perks Coffee House over the
past three years, and we're excited to help Angie achieve her
vision for Angie's Sugar Buzz."
Ubert's book forms the foundation of the company's 7 Steps
program. Over 150 entrepreneurs in 30 states have used this proven
system to start unique independent coffee shops in their local
communities.
Even during the 2020 pandemic, the Columbus, Ohio coffee roaster helped 19
entrepreneurs open new and prospering coffee shops.
From writing a strong coffee shop business plan to hands-on
barista training and much more, Crimson Cup guides new coffee shop
owners from initial concept through opening day and beyond.
Davis said she found Crimson Cup's education and customer
service instrumental in upping her coffee game at Angie's Sugar
Buzz.
"I expected they would help with a few things – maybe drop off
supplies, make a few drinks and be on their way."
"Instead, I was blown away by the depth of information we
received during training," she said. "I learned so much about
coffee, the farmers, and the way they source their products."
"I love that it's a small company," she added. "It feels like
two families joining forces."
Davis found Step 5: Focus on Training most valuable. "I had no
idea how much I didn't know about coffee."
"I could have found cheaper equipment and products, but Crimson
Cup has already found what works and what doesn't – saving me from
making mistakes through trial and error."
The program includes hands-on training on-site at the customer's
coffee shop. A 7 Steps trainer with extensive coffee shop
experience shows the owner and baristas how to prepare drinks using
their equipment.
The trainer stays onsite for a full week before the shop's
opening, and returns for grand opening celebrations.
"I love that we're doing a grand opening together and they're
helping me work through any kinks," Davis said.
Though the grand opening won't happen until March 16, Davis is already receiving positive
feedback on the coffee, roasted by Crimson Cup.
"We already have repeat customers, and people who see the
espresso equipment on the counter are spreading the word fast," she
said.
Over the past five years, the Columbus, Ohio roaster has won several
national coffee awards – including a 2020 Good Food Award, which
recognizes the best tasting, most responsibly sourced coffees in
the nation.
Asked what advice she has for those who are considering opening
a coffee shop – or adding coffee to their existing bakery or café –
Davis said, "Definitely go with Crimson Cup. Go Big or Go
Home!"
She said working with an established company with a proven,
pre-built system has made growing her coffee business much
easier.
"They help with everything from recipes to equipment
maintenance," she said. "Just as important, they develop a close
relationship with customers so we can work through any issues over
the phone."
"The referral from Carol's cousin Penny was huge because it
proved Crimson Cup partners with their customers for the long
term," she concluded.
Angie's Sugar Buzz is open seven days a week at 1004 E. Church
Street in Sandwich, Illinois.
Regular hours are 5 a.m. to 6 p.m. Monday
through Friday. Weekend hours are 6
a.m. to 2 p.m. Saturday and Sunday. To keep up with events
and announcements, follow the store's Facebook Page.
About Crimson Cup Coffee & Tea
Columbus, Ohio coffee roaster
Crimson Cup Coffee & Tea is a 2020 Good Food Award winner, 2019
Golden Bean Champion for Small Franchise/Chain Roaster and Roast
magazine's 2016 Macro Roaster of the Year. Since 1991, Crimson Cup
has roasted sustainably sourced craft coffee for consumers and
wholesale coffee customers.
Through its 7 Steps to Success coffee franchise alternative
program, the company teaches entrepreneurs to run independent
coffee houses in their local communities. By developing a coffee
shop business plan, entrepreneurs gain insight into how much it
costs to open a coffee shop.
Crimson Cup also supports life-enriching projects through its
Friend2Farmer™ initiatives, promoting the education, health,
sustainability and economic growth of small-plot coffee farmers and
their communities.
Crimson Cup coffee is available through over 350 independent
coffee houses, grocers, college and universities, restaurants and
food service operations across 30 states, Guam and Bangladesh. The company also operates several
Crimson Cup Coffee Houses and a new Crimson retail flagship store.
To learn more, visit crimsoncup.com, or follow the company on
Facebook and Instagram.
Media Contact
Cheryl Claypoole, Crimson Cup
Coffee & Tea, 614-361-5032, cheryl@claypoolecc.com
Twitter
SOURCE Crimson Cup Coffee & Tea