DALLAS, Aug. 3, 2020 /PRNewswire/ -- CE research data
from Parks Associates finds 36% of US broadband households who
returned a specified CE or smart home device in last 12 months
cited difficulty in setup, installation, and usage as the reason.
The firm will explore opportunities to improve user setup and
create a lifetime customer relationship through connectivity and
user-generated data in the upcoming webinar "Next-Gen CE:
Reinventing Consumer Experience with IoT Data," cohosted with
Copilot.
The webinar, on Wednesday, August
5, 11 AM CT, addresses
adoption of connected products, the multiple levels of an IoT
strategy for CE companies, the challenges in the transition to a
connected platform, and strategies to capture the lifetime value of
customer.
"Consumers are increasingly looking for connected products when
looking at retail and virtual shelves, and with more manufacturers
introducing affordable devices with advanced connectivity features,
many companies are in a race to develop and deploy an integrated
connected experience to their customers," said Kristen Hanich, Senior Analyst, Parks
Associates. "Our research shows one in three CE device owners have
experienced at least one technical issue with their devices, so
product manufacturers can compete on the experience they deliver to
their customers."
"Brands who are quick to embrace IoT data to optimize their
customers' ownership experience will lead the next generation of
consumer products," said Frank Zvi,
Co-CEO, Copilot.
The webinar features the following topics:
- New strategies and tools to expand the CE business model from a
single transaction to embrace the lifetime value of the
customer
- Consumer interest in new revenue opportunities, including
subscriptions, ecosystem sales, and brand loyalty
- Key CE marketplace trends and the factors for success or
failure in the transition to connected devices
- Strategies for using user-generated data to drive customer
engagement, improve product strategy, and lower returns
Moderated by Kristen Hanich,
Parks Associates, this webinar features the following
panelists:
- Frank Zvi, Co-CEO,
Copilot
- Tejas Shah, Senior Vice
President of Product and Chief Information Officer, Arlo
Technologies, Inc.
To register, visit
http://www.parksassociates.com/copilot-august2020. To request data
or an interview, please contact Rosey Ulpino at
rosey@parksassociates.com, 972.996.0233.
About Parks Associates
Parks Associates is an
internationally recognized market research and consulting company
specializing in emerging consumer technology products and services.
Founded in 1986, Parks Associates creates research capital for
companies ranging from Fortune 500 to small start-ups through
market reports, primary studies, consumer research, custom
research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes digital media and platforms,
entertainment and gaming, home networks, Internet and television
services, digital health, mobile applications and services, support
services, consumer apps, advanced advertising, consumer
electronics, energy management, and home control systems and
security.
Each year, Parks Associates hosts industry webinars, the
CONNECTIONS™ Conference Series, Connected Health Summit: Engaging
Consumers, Smart Energy Summit: Engaging the Consumer, and Future
of Video: OTT, Pay TV, and Digital Media.
http://www.parksassociates.com
Media Contact:
Rosimely Ulpino
Parks Associates
972.996.0233
244591@email4pr.com
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SOURCE Parks Associates