LOS ANGELES, April 2, 2020 /PRNewswire-PRWeb/ -- mPulse Mobile
has collaborated with more than 20 healthcare organizations to
support communication to patients and members about COVID-19. Since
the pandemic was announced by WHO on March
11th, mPulse has sent out over 22 million COVID-19 messages
across SMS, email, IVR and mobileweb.
To enable rapid roll-out of important communications, mPulse
partnered with leading healthcare organizations, including some of
the largest plans and IDNs in the country, to develop a COVID-19
Strategic Communications Too Kit that helps solve the evolving
communication and engagement requirements of the COVID-19 pandemic.
The tool kit features a suite of configurable programs focused on
educating members about the ever-changing situation and informing
them about care access, with some programs available to launch as
quick as two days.
"The COVID-19 pandemic has crystalized the importance of mobile
channels for healthcare organizations to communicate with their
members and patients. We have seen rapidly evolving needs over the
first 3 weeks of the pandemic, from education on infection
prevention measures to raising awareness of telehealth and mail
order pharmacy and the importance of using conversational AI to
automatically respond to member requests to provide relief to call
centers," said Chris Nicholson, CEO
of mPulse Mobile. "With mobile communications, new programs can be
switched on in a matter of days, even hours. This allows our
partners to keep their populations informed with the most current,
vital, and actionable information."
The mPulse COVID-19 Tool Kit includes programs designed to
communicate with a broad range of demographics and multicultural
populations, supporting dozens of languages. As the pandemic
continues to present unexpected challenges, new programs and
capabilities are added to the tool kit to address each challenge,
build health literacy and change behavior.
"We are anticipating and responding to the psychosocial impacts
of the pandemic with new programs to support those needs and to
build resilience in the midst of deep uncertainty," said
Rena Brar Prayaga, Director of
Behavioral Data Science at mPulse Mobile. "As social distancing and
staying at home pose physical and mental health challenges, we are
rolling out new programs to provide support to members. We are also
paying close attention to the impact of social isolation on those
who live alone, particularly seniors, and providing messaging to
mitigate loneliness and anxiety during this time with tips and
strategies to remain emotionally connected to friends and loved
ones."
The COVID-19 Strategic Communications tool kit is a snapshot of
the mPulse omni-channel communication solutions that support nearly
100 healthcare organizations. As the COVID-19 pandemic continually
evolves, the tool kit is designed to launch quickly and adapt over
time.
About mPulse Mobile
mPulse Mobile, the leader in Conversational AI solutions for the
healthcare industry, drives improved health outcomes and business
efficiencies by engaging individuals with tailored and meaningful
dialogue. mPulse Mobile combines behavioral science, analytics and
industry expertise that helps healthcare organizations activate
their consumers to adopt healthy behaviors. With over a decade of
experience, 80+ healthcare customers and more than 200 million
conversations annually, mPulse Mobile has the data, the expertise
and the solutions to drive healthy behavior change.
SOURCE mPulse Mobile