SINGAPORE, March 26, 2020 /PRNewswire/ -- The world's
largest local video player, Singapore-headquartered MX Player, part of the
Indian Internet Conglomerate Times Internet, today announced the
launch of its video OTT service in the USA and 6 other countries including the UK,
Canada, Australia, New
Zealand, Bangladesh and
Nepal. Streaming premium content
for free, this ad-supported video on demand (AVOD) platform hosts a
large repository of over 10,000 hrs of licensed content from
leading content creators and partner platforms such as FilmRise,
Shoreline, Screen Media, Sonar Entertainment and Tricoast amongst
others. The brand is set to bring its integrated 'everytainment'
vision to each of these new markets, combining its top-grade
offline video playing capabilities and online streaming library
along with other entertainment options soon.
Commenting on the launch, MX Player CEO Karan Bedi, said, "At MX Player, we are
trusted by over 100mn+ users every month across South East Asia, Middle East, United
States and the United
Kingdom for their daily entertainment needs. Our vision is
to build the most comprehensive entertainment platform that hosts
digital-first stories that appeal not only to the eclectic tastes
of viewers in the region."
Nakul Kapur, Business Head -
International, MX Player, said, "Consumers across the world
are moving towards consuming video content online. We believe in
meeting this rapidly rising demand from discerning entertainment
lovers with stories that strike a chord. To that end, we have
collaborated with some of the best talent and content partners
globally who will help bring us a step closer to becoming the go-to
destination for entertainment across the world."
MX Player is already one of India's leading OTT services with over 175
million MAUs in its home market alone. This foray into a number of
international markets will unlock a further potential 100 million
users in multiple markets. MX Player's class leading content
partnerships and streaming technology provide it with a unique
proposition in these new markets.
About MX Player
MX Player is the world's No.1 entertainment app offering viewers
high quality, digital first content. With nearly 100 million Daily
Active Users (DAUs) and 275 million Monthly Active Users (MAUs)
worldwide – MX is one of the largest entertainment platforms
globally and is present in 1 out of every 2 smartphones in
India. Defining "everytainment"
for viewers with entertainment that suits every mood, MX Player is
an AVOD service with India's
largest collection of premium content. MX Player provides users the
widest streaming library of over 200,000 hours of content from TV,
web series, movies and music videos across 10 languages including
an exciting slate of more than 20 MX Original & Exclusive
Series with genres ranging across drama, comedy, reality and
From the stable of Times Internet (the digital venture of Times
Group, India's largest media and
entertainment group), MX Player has consistently ranked amongst the
top 10 Android apps since 2012 and is available across Android, iOS
and Amazon Fire TV Stick.
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SOURCE Times Internet