SAN FRANCISCO, June 29, 2018 /PRNewswire/ -- Drinks
International magazine published that based on 2017 sales figures,
Tanduay has overtaken Bacardi as the world's best-selling rum; in
2017, Tanduay sold 19.5 million 9L cases (vs. Bacardi's 16.8
million) and showed 17% growth YOY.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8356351-tanduay-rum-worlds-best-selling-rum/
Tanduay's exceptional tradition in making rum dates back to
1854. The sugarcane fields are planted on volcanic soils in
the Philippines' humid
sub-tropical climate and fed by pure spring waters, all of which
contribute to Tanduay's distinctive taste. The rums destined to go
into Tanduay Silver are aged for up to 5 years, while the rums
destined for the Gold expression are aged up to 7, both in bourbon
oak barrels. The company is currently ageing approximately 120,000
200-liter barrels to meet future demand.
In the U.S., Tanduay Gold and Silver Rums are currently
available in California,
New York, Florida, and Illinois. Tanduay's U.S. volume grew 114% YOY,
comparing the first half of 2018 to the first half of 2017. In
April 2018, the San Francisco World
Spirits Competition named Tanduay Silver Rum "Best White Rum" and
gave it a double gold medal; that same month, the Beverage Testing
Institute (Tastings.com) gave Tanduay Gold Rum a gold medal, rated
it 93 points, and called it "Exceptional."
Tanduay has executed varied, nimble marketing activities across
the U.S. over the last 12 months. For example, Tanduay was named an
Official Partner of the Golden State Warriors and opened a Tanduay
Rum Club inside of Oracle Arena. Tanduay is also The Official Rum
of Barclays Center and the Brooklyn Nets; Presenting Sponsor of the
40/40 CLUB; as well as Associate Sponsor of the arena's
BROOKLYN SHOW platform. Tanduay
was also featured at events ranging from a James Beard House dinner
to the Daytime Emmy Awards to a private event with Cardi B. In
California, Tanduay Rum can now be found at retailers
in Golden State Warriors blue and gold "Strength in
Numbers" collectable boxes.
WITH RESPONSIBILITY COMES GOOD FORTUNE.
Media samples and hi-res imagery available
upon request.
About Tanduay Rum
Since its founding, Tanduay Rum has
garnered more than 200 international awards. Crafted from premium
heritage sugarcane varietals grown in the volcanic soils and
tropical climate of the Philippine Islands, Tanduay Rum embodies
the bold, lively, and creative spirit that is distinctly Filipino.
All Tanduay rums can be enjoyed neat, on the rocks, and as a
complement to cocktails of all kinds.
About Tanduay Silver Rum (SRP: $19.99/750mL; 40% ABV)
Aged up to 5 years in bourbon barrels, and lightly filtered to
bring down its color to a light golden hue yet keeping its flavor
and character. The palate is well-balanced and rich, with notes of
green ripe fruits with hints of burnt sugar, mandarin, and
vanilla.
About Tanday Gold Rum (SRP: $19.99/750mL; 40% ABV)
A full-bodied rum with a deep golden hue, Tanduay Gold is aged up
to 7 years in bourbon barrels, with a taste profile of mature honey
with hints of toasted oak, almond, and vanilla.
Follow Tanduay
via:
https://www.facebook.com/TanduayUSA
https://www.instagram.com/tanduayusa/
https://twitter.com/tanduayusa
https://www.youtube.com/channel/UCPt94UsiuB7-aY5UQ2YAQIg
For sales enquiries, please contact:
Ms. Des
Ballete
Midway Trading Corporation
130 Battery Street
San Francisco, CA 94111
Tel. 415-986-2600
Email: des@midwaytradingcorp.com
Email: info@tanduayusa.com
Media contact:
Christine Deussen
Deussen Global Communications, Inc.
cdeussen@deussenglobal.com
m.917-545-1459
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SOURCE Midway Trading Corporation
