NEW YORK, Aug. 20, 2014 /PRNewswire/ -- TAG Heuer
announced today that the world-leading luxury Swiss watch brand,
recognized for its prestigious sports watches, has been named the
official timekeeper and timepiece of the 2014 TCS New York City
Marathon, for three years, from 2014 to 2016.
"The TCS New York City Marathon perfectly embodies the TAG Heuer
mindset of mental fortitude, perseverance and inner strength," said
TAG Heuer North America President and CEO, Ulrich Wohn. "Running 26.2 miles requires
resilience and willpower and TAG Heuer is thrilled to celebrate
those personal achievements with these ambitious individuals."
For over 150 years, TAG Heuer has been involved with competitive
sports including elite partnerships in autoracing and
sailing. As the official timepiece and timekeeper of
the TCS New York City Marathon, TAG Heuer is able to celebrate
runners; both top professional athletes and recreational runners of
all ranks who've made a commitment to a goal they've set and
attained, when they thought it was impossible.
"TAG Heuer is a legacy brand that aligns well with the TCS New
York City Marathon and New York Road Runners," said Mary Wittenberg, president and CEO of New York
Road Runners. "With their storied history in sports and commitment
to performance and innovation, this is a great match with our
running community and we're excited that they're recognizing some
of the most inspiring runners in the marathon."
To highlight the partnership, TAG Heuer and New York Road
Runners will host the "Get Your New York On" Challenge. This
gives all 2014 TCS New York City Marathon runners in North America the opportunity to submit their
particular story on why they are running in this esteemed
event. Runners as well as the public have the opportunity to
visit the microsite www.tcsnycmarathonchallenge.com to vote for the
stories that resonate with them most. The top trending runner
stories will be featured daily on the site.
Influential athletes and personalities including TAG Heuer
ambassador, Maria Sharapova will sit
on the celebrity judging panel, which collectively will make the
final decision of the male and female winners.
Winners will be announced in Times Square on Saturday, November 1st at a public
event. During this event, TAG Heuer will debut its
extraordinary billboard that will feature the winning male and
female of the challenge in the brand's ad campaign.
To commemorate this partnership and to celebrate the winners of
the "Get Your New York On" Challenge, and the top male and female
in the professional runner and wheelchair fields of the 2014 TCS
New York City Marathon, TAG Heuer will present each champion with a
prestigious and iconic timepiece.
About TAG Heuer
Founded in Saint-Imier in 1860
by Edouard Heuer, TAG Heuer has
marked the history of luxury watchmaking, especially in the fields
of sports watches and ultimate precision. A legend in prestige
Swiss watchmaking and one of its most innovative brands, TAG Heuer
has built on its active commitment in the sports world to create
the most accurate timing instruments and wrist timepieces in the
world. In 2012, thanks to the lessons learned through these
achievements, TAG Heuer won the world's most coveted watchmaking
award, the Geneva Watchmaking Grand Prix «Aiguille d'Or». TAG Heuer
is unrelenting in its quest for innovation, excellence, performance
and prestige. This ambition is reflected in its sponsorships with
F1 Vodafone McLaren Mercedes team and its World Champion
Jenson Button, the Automobile Club
of Monaco for the prestigious
Monaco Grand Prix, and the new FIA Formula E Championship, the
world's top competition for electrically powered racing cars. TAG
Heuer is also a partner of Oracle Team USA, 2013 champion of sailing's most
prestigious trophy, the 34th America's Cup and WTA tennis champion
Maria Sharapova, sharing with them
the same values: human achievement and true innovation.
About the TCS New York City Marathon
The TCS
New York City Marathon is the most popular and inclusive marathon
in the world, attracting the world's top professional athletes and
a vast range of recreational runners. The race began in 1970 with
just 127 entrants racing four laps of Central Park. Today, an
estimated 50,000 runners from around the world tour New York City's five boroughs, starting on
Staten Island at the foot of the
Verrazano-Narrows Bridge and finishing in Central Park.
Participants include Olympians, Paralympians, wheelchair racers,
top age-group competitors, and many thousands who run for charity
and to achieve their own personal goals. Millions of fans cheer the
runners from the streets and watch the global television broadcast.
The race is part of the World Marathon Majors, an alliance of the
world's six biggest marathons that determines each year's top male
and top female marathoner. The TCS New York City Marathon is the
premier event of New York Road Runners, the world's foremost
community running organization, whose mission is to help and
inspire people through running. Tata Consultancy Services, a
leading global IT services, consulting, and business solutions
organization, is the Premier Partner of NYRR and is in its
inaugural year as title sponsor of the TCS New York City
Marathon.
SOURCE TAG Heuer