Stoli® Vodka Says It “Loud and Clear” with New Global Advertising Campaign
16 May 2018 - 7:58PM
Business Wire
Oscar-Winning Composer Hans Zimmer Scores
Television Campaign with Emmy/BAFTA Nominee Lorne Balfe; Oscar
Nominee Rachel Morrison Serves as DoP; Esteemed Photographer Rankin
Leads Print Creative
Stoli® Vodka, the original premium vodka with uncompromising
quality for the past 80 years, announced today the launch of their
new global advertising campaign, “Loud and Clear.” The provocative
new campaign features work from award-winning artists like composer
Hans Zimmer, Lorne Balfe and director Rachel Morrison. The campaign
takes a 360-approach, incorporating television, digital, social and
print to reveal Stoli®’s unapologetic message – whatever drives
you, make it bold, make it last, make it loud and clear.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180516006326/en/
Famed photographer Rankin led the print
creative for Stoli Vodka's "whatever drives you, make it loud and
clear" advertising campaign, which the brand introduced earlier
this week.
The release of the “Loud and Clear” campaign demonstrates
Stoli’s unwavering presence in the spirits industry, while
differentiating itself as the real deal in today’s vodka sea of
sameness. Shot in Ukraine, each creative spot showcases real people
celebrating their unique identities and what drives them. The
footage makes it “Loud and Clear” that they are fully embracing
their style, passions and beliefs with conviction.
“Our new advertising campaign truly captures the boldness and
clarity of Stoli,” said Hugues Pietrini, Global President & CEO
of Stoli® Group. “With an 80-year history in the spirits category,
we are proud of our brand identity and values and want our fans to
feel the same. We encourage them to ‘make it loud and clear’ that
they are embracing and broadcasting their true selves without
inhibition.”
Developed with FF New York, the global creative agency founded
by Fred & Farid, “Loud and Clear” boasts an impressive lineup
of award-winning creative talent who contributed to the campaign.
“Loud and Clear” features music from the Oscar-winning composer,
Hans Zimmer, and Emmy/BAFTA-nominated composer Lorne Balfe, which
elevates the drama and emotion in the piece.
Oscar Nominee Rachel Morrison served as the campaign’s director
of photography on the video, which was shot by directors “We are
From LA”. The print creative was shot by esteemed
photographer Rankin in London and features the designs of
graphic artist Tyrsa, who created a brand new font, Stoli
Brush, for all of the print ads. The font will be made accessible
for Stoli fans and consumers alike to download and use for
free.
“A new campaign for Stoli needed both a bold, new positioning
from the brand and the right creative community to bring it to
life,” said Fred & Farid, founders of FF. “As such, we worked
with distinctive, visionary artists who are uncompromising in their
values. The work of Mr. Zimmer, Mr. Balfe and Ms. Morrison were an
incredible fit for the spirit of the brand.”
For more information, visit www.stoli.com or follow
Stoli Vodka on Instagram @Stoli, on Facebook
at www.facebook.com/stoli and on Twitter @Stoli.
About Stoli
Group®
Part of SPI Group – one of the world's leading premium
spirits businesses – Stoli Group was established in 2013
as the division responsible for the management, distribution and
marketing of SPI's global spirit portfolio.
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version on businesswire.com: https://www.businesswire.com/news/home/20180516006326/en/
Stoli GroupAlison Walsh, +1-917-301-2962awalsh@stoli.comorMWW
PRLeslie Norden, +1-323-798-3925lnorden@mww.com