The exclusive line showcases new strains,
collectible photos and reimagined Death Row iconography and
mementos
Fans can vote for their favorite strain, named
after takes, to determine which makes the cut for a permanent 2Pac
cannabis collection being released this fall
LOS
ANGELES, July 15, 2024 /PRNewswire/ -- When Snoop
Dogg took over Death Row Records (DRR) in 2022 and launched Death
Row Records Cannabis in January 2023,
he vowed to restore the label to its former glory, championing
artists, hip-hop, and cannabis culture. Today, that promise is
being fulfilled with the introduction of a limited edition
collection honoring one of DRR's most legendary artists, 2Pac.
2Pac joined DRR in 1995 and swiftly became one of the most
influential rappers of all time. Beyond his music, 2Pac was a
powerful voice for political and social change, using his platform
to advocate for Black America.
Significantly, Snoop Dogg chose 2Pac for DRR Cannabis' inaugural
artist collaboration. Their connection is rooted in a shared
history that goes beyond the label, with 2Pac famously handing
Snoop his first blunt, a story Snoop recalled as he inducted 2Pac
into the Rock & Roll Hall of Fame in 2017.
"That first blunt sparked a friendship that ran deep," Snoop
reminisces. "We'll always have his music, but this is another way I
can bring what was meaningful to 2Pac to his fans."
Customers can choose from one of five strains: a crowd favorite,
an Alien OG, and Take 1, Take 2, Take 3, Take 4 - phenotypes from
the same parent genetics. Fans can vote for their favorite "Take"
through a QR code, where the winning "Take" will make the cut for
the exclusive and permanent 2Pac collection, due out this fall. In
addition to the jarred flower, customers will receive one of four
never-before released collectible photos of 2Pac in front of a DRR
graffiti-covered wall, as well as a DRR matchbook, recreated
precisely from the shoot.
This exclusive release will initially be available in select
California dispensaries by
Friday, July 19th, with a planned
release in Michigan through their
partner, Pleasantrees, later this year. Fans eager to collect all
the photos can go to deathrowcannabis.co to find the closest retail
store offering the special commemorative product.
For more information about this collection, please visit
deathrowcannabis.co.
About Death Row Records
Founded in 1991, Death Row Records became a significant force in
the hip-hop industry, known for its roster of influential artists
and its contributions to the genre. Under Snoop Dogg's leadership,
the label continues to innovate and celebrate the rich culture of
hip-hop and cannabis.
About Death Row Cannabis
Launched in 2023, Death Row Cannabis brings the legacy of Death Row
Records into the cannabis industry, offering premium products that
honor the label's iconic history and its artists.
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SOURCE Death Row Records Cannabis