NEW
YORK, June 18, 2024 /PRNewswire/ -- The
global sales intelligence market size is estimated
to grow by USD 4.10 billion from
2024-2028, according to Technavio. The market is estimated to grow
at a CAGR of 17.17% during the forecast
period. Increasing need to enhance the digital
experience of customers is driving market growth, with a
trend towards exponential growth of marketing intelligence.
However, increased risks related to data security and privacy
poses a challenge. Key market players include APIHub Inc.,
Cognism Ltd., Crystal Project Inc., Data Axle Inc., Demandbase
Inc., Dun and Bradstreet Holdings Inc., Gryphon Networks Corp., HG
Insights Inc., Lead411 Corp., LeadIQ Inc., LinkedIn Corp., List
Partners LLC, Oracle Corp., Outreach Corp., SalesIntel Research
Inc., UpLead LLC, Vainu. Io Software Oy, Yesware Inc., Zoho Corp.
Pvt. Ltd., and ZoomInfo Technologies Inc..
Get a detailed analysis on regions, market
segments, customer landscape, and companies - Click for the
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Deployment (Cloud-based
and On-premise), Component (Software and Services), and Geography
(North America, Europe, APAC, Middle East and Africa, and South
America)
|
Region
Covered
|
North America, Europe,
APAC, Middle East and Africa, and South America
|
Key companies
profiled
|
APIHub Inc., Cognism
Ltd., Crystal Project Inc., Data Axle Inc., Demandbase Inc., Dun
and Bradstreet Holdings Inc., Gryphon Networks Corp., HG Insights
Inc., Lead411 Corp., LeadIQ Inc., LinkedIn Corp., List Partners
LLC, Oracle Corp., Outreach Corp., SalesIntel Research Inc., UpLead
LLC, Vainu. Io Software Oy, Yesware Inc., Zoho Corp. Pvt. Ltd., and
ZoomInfo Technologies Inc.
|
Key Market Trends Fueling Growth
Businesses in various industries are increasingly adopting
marketing intelligence to gather essential data for analysis and
informed decision-making. This trend is driven by the need for
continuous market condition identification and the automated
collection of data on key customers. The demand for sales
intelligence solutions has risen as a result, with organizations
seeking insightful data to enhance B2B processes and fuel growth.
The global sales intelligence market is poised for growth due to
these factors.
The Sales Intelligence market is currently experiencing
significant growth, with technologies like Chatbots, Machine
Learning, and Artificial Intelligence playing key roles. These
technologies enable businesses to gain deeper insights into
customer behavior and preferences, leading to increased sales and
improved customer relationships. Concepts such as Decision Making,
Lead Management, and Predictive Analytics are trending in this
market. Additionally, the use of Data Management and Data
Processing techniques is essential for effective Sales Intelligence
implementation. Overall, Sales Intelligence solutions are
transforming the way businesses approach sales and marketing
strategies.
Research report provides comprehensive data on
impact of trend. For more details- Download a Sample
Report
Market Challenges
• The sales
intelligence market faces challenges due to data security concerns.
Organizations transferring data to cloud-based solutions require
assurances of security and reliability. Data security risks, such
as information leakage and misuse, increase when data is with
vendors. In multi-tenant models, the risk of information leakage is
high. Vendors are addressing these concerns with security measures
to prevent breaches and protect end-users' and sponsors'
information. These efforts aim to mitigate potential legal and
regulatory compliance issues and boost market growth.
• The Sales
Intelligence market faces several challenges in delivering accurate
and timely information to businesses. Data collection and
management are key issues, as is ensuring data integrity and
relevance. The volume of data available can be overwhelming, making
it difficult for organizations to effectively analyze and utilize
the information. Additionally, keeping up with the constant changes
in customer behavior and market trends requires a high level of
agility and adaptability. Furthermore, integrating data from
various sources and ensuring data security are also significant
challenges. Effective sales intelligence solutions must address
these challenges to provide valuable insights that help businesses
make informed decisions and improve their bottom line.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This sales intelligence market report extensively covers market
segmentation by
- Deployment
- 1.1 Cloud-based
- 1.2 On-premise
- Component
- 2.1 Software
- 2.2 Services
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Cloud-based- The Sales Intelligence Market
refers to the industry that provides businesses with accurate and
timely data about their potential customers and competitors. This
information helps companies make informed sales decisions and
improve their overall sales performance. Key players in this market
include companies that offer lead generation, data enrichment, and
predictive analytics services. These solutions enable businesses to
identify new opportunities, prioritize leads, and optimize their
sales efforts. By leveraging Sales Intelligence, companies can
increase their revenue, enhance customer engagement, and gain a
competitive edge in their industry.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
The Sales Intelligence Market encompasses a range of software
solutions designed to optimize customer targeting and improve
connect rates for businesses. These solutions leverage advanced
technologies such as Artificial Intelligence (AI) and Machine
Learning (ML) to enrich data and identify buying intent. Pre-sales
processes are streamlined through sales intelligence software,
which extracts data from both structured and unstructured sources.
Decision-making processes are enhanced with real-time analytics and
reporting, enabling salespeople to prioritize leads based on lead
scoring. Sales conversions are boosted through the integration of
chatbots in B2C interactions, while Fintech organizations benefit
from data management and lead management capabilities. On-Premise
deployment options ensure data security and customization, making
these solutions a valuable investment for businesses seeking to
maximize sales opportunities.
Market Research Overview
The Sales Intelligence Market refers to the global industry
dedicated to providing businesses with accurate and insightful data
about their customers and prospects. This information enables
companies to optimize their sales and marketing efforts, improve
customer engagement, and increase revenue. The market utilizes
various sources and techniques, such as predictive analytics, big
data, and artificial intelligence, to deliver actionable insights.
These solutions help sales teams prioritize leads, personalize
outreach, and forecast sales trends. Additionally, they provide
valuable context about market conditions, competition, and industry
trends. Overall, Sales Intelligence is an essential tool for
businesses seeking to maximize their sales potential and stay
competitive in today's dynamic marketplaces.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Deployment
-
- Component
-
- Geography
-
- North America
- Europe
- APAC
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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