Running and athletics club Sparta, signs Agillic to personalise the experience for over 250,000 event participants
20 August 2024 - 8:45AM
UK Regulatory
Running and athletics club Sparta, signs Agillic to personalise the
experience for over 250,000 event participants
Sparta runs on Agillic to raise the bar on
personalised communication to more than 250,00 annual event
participants and for operational efficiency to free resources for
more creative content.
Founded in 1898 in Østerbro with a purpose to
promote and develop athletics and running as an elite and
grassroots sport for all ages, Sparta is Denmark’s largest running
and athletics club and one of the world's largest race organisers
with several annual events such as the Copenhagen Marathon, CPH
Half and the DHL Relay in Copenhagen. In addition, Sparta provides
operator services for third parties and has organised the Royal Run
and the Tour de France single start in Copenhagen.
Touching tens of thousands of people, Sparta has
a comprehensive communication flow and was looking for a solution
to deliver more relevant information to the many stakeholder types
from members, to race participants, and the general public.
Agillic’s flexible no-code data model and ability to segment and
target 1:1, allows Sparta to efficiently deliver on their
ambitions.
Bodil Kjærgaard, Head of Communications at
Sparta, explains:
“We are a relatively small organisation with high ambitions and
a lot to say, share and communicate. With our events growing in
numbers and size, we want our communication to match our
professional event execution. With Agillic, we have a powerful
platform to work with data, automate execution, and to focus our
efforts on more relevant, targeted content. It is a big incentive
for the team internally and, most importantly, enables a much
better and more personal experience for our recipients.”
Emre Gürsoy, CEO at Agillic adds:
“Sparta has a long tradition and track record for nurturing
athletes, counting amongst its members numerous Nordic champions, a
world record, and participation in more than 10 Olympic Games. An
incubator of talent not too different from how Agillic is a growth
engine for businesses. We’re excited for Sparta to leverage our
experience within subscription-based business models and the
fitness industry. We appreciate their commitment to highly
personalised communication to ensure the right motivation and
services and look forward to raising the bar on their membership
experience together.”
For further information, please contact
Emre Gürsoy, CEO, Agillic A/S
+45 3078 4200
emre.gursoy@agillic.com
About Agillic A/S
Agillic (Nasdaq First North Growth Market Copenhagen: AGILC) is a
Danish software company offering brands a platform through which
they can work with data-driven insights and content to create,
automate and send personalised communication to millions. Agillic
is headquartered in Copenhagen, Denmark, with teams in Germany,
Norway, and Romania.
Agillic A/S – Masnedøgade 22 – 2100
Copenhagen – Denmark – www.agillic.com