President Heather Collins Names
Kevin Kincaid and Genna
Carlson Managing Directors and Dan Weil as EVP of Client Partnerships
ATLANTA, Sept. 24,
2024 /PRNewswire/ -- Today, leading advertising,
marketing and technology partner, PureRed, announced it will be
evolving their executive team, naming Kevin
Kincaid and Genna Carlson to
Managing Directors and Dan Weil to
EVP of Client Partnerships.
Kevin
Kincaid and Genna Carlson Appointed Managing Directors,
Dan Weil named EVP Client
Partnerships
"We're thrilled to welcome such exceptional leaders into these
key roles at PureRed," says Heather
Collins, President of PureRed. "Each brings a unique blend
of experience, vision and a deep commitment to our purpose.
Together, their leadership will drive our company forward faster,
strengthening client relationships and fueling innovation as we
continue to shape the future of our industry."
A PureRed veteran of more than 20 years, Kevin Kincaid has been promoted to Managing
Director. During his time at PureRed, he has established a
reputation as a visionary with the ability to build dynamic
relationships with high-profile clients, executives and key
stakeholders. Today, Kevin leads major retail accounts for the
company and is instrumental in providing groundbreaking leadership
to our innovation teams. "I'm honored to step into the role of
Managing Director. After two-plus decades with PureRed, I'm excited
to continue our journey together, driving innovation and delivering
outstanding experiences for our clients and their customers," says
Kincaid.
Joining Kincaid as a Managing Director is new hire, Genna Carlson. Carlson is a veteran of the
agency world with 18 years of experience driving strategic growth
and leading high performance AOR teams for some of the world's
largest CPG brands, including Unilever, General Mills, Nestlé
Health Science and Georgia Pacific.
Known for her innovative approach and results-driven mindset, Genna
has been widely recognized in the industry, earning prestigious
accolades such as the Path to Purchase Women of Excellence award,
along with multiple Effie and Reggie awards for her contributions.
"I'm thrilled to join PureRed and lead such a talented and
thought-provoking team," says Carlson. "Together, we'll push
creative boundaries and deliver exceptional results for our
clients."
Rounding out the new additions to the executive team as EVP
Client Partnerships is Dan Weil, who has 25+ years of sales
and marketing experience, spanning several industries. Dan's
experience from both agency and client-side position him to
continue to drive key client challenges and provide transformative
solutions. He's led brands such as Lowe's, Coca-Cola, Kellogg's,
General Motors, UPS, Burger King, KFC, AWG, Rite Aid and UNFI. "I'm
deeply committed to nurturing the relationships that have been the
cornerstone of our success at PureRed, and expanding our client
base as we continue to deliver innovation in the marketplace," says
Weil. "Building strong, lasting connections because of the work we
do and how we do it is in our DNA, and I look to continue this
forward faster approach as we grow together."
"PureRed has a history of reinventing itself to better align
with the needs of our clients," says CEO Brian Cohen. "We're committed to ensuring our
business is structured to deliver the right solutions for our
clients and I'm looking forward to moving both PureRed and our
clients Forward, Faster."
About PureRed
PureRed is an award-winning, 500+ associate, PE-owned advertising,
marketing and technology partner which delivers content at scale
for some of the world's most recognizable Fortune 500 companies.
PureRed works with 14 of the largest 25 retailers in the country
and provides fully integrated marketing and advertising
capabilities across retail, consumer packaged goods, tech,
financial services and specialty brands globally. With over 50
years' experience, PureRed's current clients include Microsoft, TD
Bank, Charter Spectrum, Kroger, Rite Aid and more. For more
information, visit www.purered.co.
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SOURCE PureRed