Powerful tool unlocks insights to identify opportunities that
accelerate growth across large-scale commerce media
programs
CANNES,
France, June 17, 2024 /PRNewswire/ -- Koddi,
the leading retail and commerce media technology for enterprises,
announces today its powerful Network Insights Dashboard, the first
in a series of launches designed to give commerce media networks
more insight into the overall performance of their ad businesses,
making it easy to identify trends and opportunities for growth.
Beginning today, the dashboard is available to select networks and
will be generally available next month.
The industry traditionally lags in tools specifically designed
to empower networks to deeply and efficiently analyze their
performance and opportunities. Retailers often rely on multiple
third parties to manage their commerce media operations, leading to
fragmentation, less control and limited visibility. Koddi empowers
retailers to unify and gain more control over their commerce media
programs. By making the Network Insights Dashboard available,
customers gain access to an expert-quality tool in an
easy-to-navigate dashboard to quickly analyze performance by
region, placement, ad format and inventory type to better inform
strategy and take action.
"Retail Media Networks want more visibility into how their
programs are performing," said Trevor
Narayan, head of product at Koddi. "This tool is part of our
longer-term commitment to give them the visibility, insight and
control needed to deliver exceptional returns for advertisers while
operating highly profitable and growing commerce media businesses.
It's specifically designed for sophisticated operators at the
largest commerce media programs, and is already proving effective
at billion-dollar scale. Expect to see many more launches in this
area in the coming months."
Koddi powers multiple of the top ten retailer-owned networks. On
average, retail and commerce media networks leveraging Koddi's
enterprise platform to run their media business see growth in
average daily spend, click-through rates and conversion rates for
advertisers. New features like the Network Insights Dashboard give
retailers a clearer understanding of their program's performance,
creating new opportunities to unlock growth together.
Koddi supplies technologies that enable retailers, marketplaces,
online travel agencies and more to realize the $100+ billion
commerce media opportunity. Its robust suite of products and
solutions is designed to build, customize and power large-scale
retail and commerce media programs. By empowering retailers to
control and unify their retail media network tech stack, Koddi
unlocks seamless integration of in-store and online channels for
more cohesive experiences.
For more information about Koddi, please visit koddi.com.
About Koddi:
Koddi is the leading retail and
commerce media technology for enterprises. Leveraging AI and
first-party data, Koddi builds retail and commerce media networks
for the biggest companies in the world, including Booking.com,
Fanatics and Cars.com. With more than a decade of experience and
powering billions of media spend, the company is leading the
fast-growing rise of commerce and retail media. Koddi supplies
technologies that empower retailers, marketplaces, online travel
agencies and more to realize the $100
billion commerce media opportunity. For more information,
please visit koddi.com.
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SOURCE Koddi