QINGDAO,
China, June 17, 2024 /PRNewswire/ -- Hisense, a
global home appliance and consumer electronics brand, is currently
making its third appearance at the UEFA European Championship™. As
the UEFA EURO 2024™ Official Screen Provider for the Video-Assisted
Referee (VAR), Hisense is exhibiting its dedication to
technological progress whilst also highlighting its growing global
relevance.
The slogan 'Never Settle for No. 2 Globally' was
displayed throughout the match on the evening of June 15, attracting widespread attention and
demonstrating Hisense's continuous development and commitment to
technological innovation and vision in best serving global
consumers with its products.
Having partnered with every UEFA European
Championship™ since 2016, Hisense has forged a strong and
enduring connection with Europe's top football
event. Hisense was announced as the UEFA EURO 2024™ Official
Screen Provider for the Video-Assisted Referee (VAR) - marking the
first time UEFA has authorized exclusive rights to one of its
sponsors. The company is providing state-of-the-art screen
solutions at the tournament's central VAR Room in Leipzig, Germany, assisting in the on-field
refereeing decisions. Hisense is committed to further driving
technological development as it continues to elevate viewing
experiences.
As the official partner of UEFA EURO 2024™, Hisense continues to
innovate in high quality products and services by developing
pioneering home appliance technology in the pursuit of improving
everyday life. The Hisense ULED Mini LED U7N is the Official
Television of the UEFA EURO 2024™, featuring 144Hz Game Mode Pro
and AI Sports Mode, which delivers outstanding picture quality and
performance, immersing viewing audiences in all the action.
Hisense is currently expanding its globalization strategy and
optimizing its global footprint in operating 34 industrial parks,
26 R&D centers whilst also achieving outstanding
results. According to leading international market research
institute Omdia, Hisense global TV shipments ranked No.2 in the world from 2022 to
Q1 2024. Hisense's 100-inch TV shipments ranked No.1 globally in Q1
2024 accounting for 56% of the global 100-inch market.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand and official partner of the UEFA EURO 2024™.
According to Omdia, Hisense ranked No. 2 globally for TV shipments
and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has
expanded quickly to operate in more than 160 countries and
specializes in multi-media goods, home appliances, and intelligent
IT information.
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SOURCE Hisense