Daimler to Bundle German Car, Van Rental Businesses
By Ed Frankl
Daimler AG said Thursday it would bundle its German car- and
van-rental businesses into a single entity.
The German luxury car maker said it would combine Mercedes-Benz
Rent and Mercedes-Benz Van Rental to create an integrated rental
specialist called Mercedes-Benz Automotive Mobility GmbH.
"By bundling our rental business, we are simplifying our
processes and further expanding the rental and mobility offering,"
Stefan Sonntag, CEO of Mercedes-Benz Automotive Mobility said.
The move means Mercedes-Benz can optimize rental sales and
attract new target customers with short- to medium-term mobility
needs through new vehicle models, the Stuttgart-based company
Write to Ed Frankl at firstname.lastname@example.org
(END) Dow Jones Newswires
January 13, 2022 06:55 ET (11:55 GMT)
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