The viral wellness brand introduces its first
ready-to-drink canned beverage, revolutionizing the energy drink
category with better-for-you ingredients
LOS
ANGELES, July 19, 2024 /PRNewswire/ -- Bloom
Nutrition, one of the fastest-growing supplement brands of the
decade, known best as the #1 Greens brand in the United States, today launches Bloom
Sparkling Energy, the brand's first ready-to-drink canned
beverage. Available exclusively at Target stores nationwide,
Bloom Sparkling Energy offers a delicious new option made with
better-for-you ingredients in the growing energy drink category.
The expansion into energy drinks bolsters Bloom's commitment to
delivering flavor-forward, benefit-driven wellness solutions.
"Our mission is to help everyone bloom into their best selves,
and energy consistently comes up as a key concern for Bloom
consumers," says Mari Llewellyn,
co-founder of Bloom Nutrition. "We heard our community's demands
for an energy drink that not only fits their busy lifestyles, but
prioritizes great taste and healthier ingredients. Bloom Sparkling
Energy offers a delicious boost of clean energy whenever you need
it."
Entering a rapidly growing category that is poised for
innovation, Bloom Sparkling Energy Drinks are meticulously crafted
for the wellness-minded consumer, aiming to elevate the experience
of traditional energy drinks. Formulated with healthier
ingredients, including 180mg of natural caffeine from coffee bean
extract, prebiotic fiber and functional ingredients, like lychee
extract, apple cider vinegar, L-theanine and B vitamins, each can
of Bloom Sparkling Energy delivers a superior taste experience and
clean energy, with just 10 calories and 0g of sugar.
When it came time to select an exclusive retailer for their new
beverage venture, Bloom turned to Target, a tried-and-true partner
of the brand since first launching in retail in late 2022. "Target
has been instrumental to our success. Together we made Bloom the #1
Greens brand and brought new consumers to the space," says Bloom
co-founder, Greg LaVecchia. "We're
excited to build on our partnership and achieve a similar impact
within the Energy Drinks category."
In 2021, Bloom Nutrition's Greens & Superfoods powder became
a TikTok-viral wellness sensation, holding the recognition of being
the #1 Greens in the US. Since then, Bloom has become a leading
supplement brand among female consumers, available at all major
retailers nationwide including Target, Walmart, Sam's Club, Kroger,
GNC and more. This rapid expansion is primed for continued growth
following the brand's recent partnership with
Nutrabolt earlier this year.
"The unwavering commitment that founders Mari and Greg have to
their community continues to be the driving force behind the Bloom
business," says Doss Cunningham, founder of Nutrabolt. "We are
excited to offer Nutrabolt's expertise in beverage innovation and
commercial expansion to help make their vision a reality and
fulfill their consumers' ever-growing needs and goals."
Bloom Sparkling Energy Drinks will launch in four delicious
flavors - Raspberry Lemon, Cherry
Lime, Peach Mango and Strawberry
Watermelon - available exclusively at Target at $2.59 per can. For more information, visit
bloomnu.com and follow @bloomsupps on Instagram and
@bloomnu on TikTok.
About Bloom Nutrition
Bloom Nutrition is on a mission
to help everyone bloom into their best selves with high quality
health supplements reimagined with flavor and function. After
hitting rock bottom mentally and physically, co-founder
Mari Llewellyn turned to fitness,
losing over 90 pounds and transforming her life with the help of
her now-husband, Greg LaVecchia. She
was inspired to help others do the same, and with that mindset,
Bloom was born. Founded in 2019, Bloom is redefining the health
& wellness space with easy-to-use supplements designed to give
your body the nutrients it needs to bloom.
Bloom is most known for their Greens & Superfoods powder,
which has gone viral on TikTok for its great tasting flavors and
benefit-driven formula that helps support gut health, relieve bloat
and promote energy. Since then, Greens, along with Bloom's suite of
wellness products such as pre-workout, protein powders and collagen
creamers, have experienced exponential growth. What began as a
social media native brand, has quickly become the #1 Greens brand
in the US, and is now available at thousands of retailers
nationwide including Target, Walmart, Sam's Club, GNC and more.
Bloom's community-driven approach and accessible branding has
garnered a loyal Gen Z and millennial following across the nation.
For more information, please visit bloomnu.com.
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SOURCE Bloom Nutrition