Askable, the on-demand research and insight delivery platform,
has closed a $22 million Series A
funding round led by Airtree Ventures.
CHICAGO, Dec. 13,
2024 /PRNewswire-PRWeb/ -- Askable, the on-demand
research and insight delivery platform, has closed a AU$22 million
Series A funding round led by Airtree Ventures. With a mission to
exponentially improve products through user insight, Askable
connects enterprises with the world's best researchers, rigorously
vetted participants, and the ultimate research platform that
combines human expertise and AI to deliver insights with
unbelievable depth, at an unprecedented scale.
"The greatest brands in the world still
launch products no one wants," said John Goleby, Co-Founder and CEO
of Askable. "Without a way to quickly and deeply extract the full
truth from users, digital products stand almost no chance of
success."
In a market where research teams are stretched thin by growing
demands, tight budgets, and mounting backlogs, Askable steps in as
a crucial partner, helping product and research teams meet high
stakes and deliver rapid, reliable insights without the usual
bottlenecks. The company's platform-driven solution empowers lean
teams to scale research delivery, de-risk major product decisions,
and focus on building precisely what users need.
Founded in 2017 by John Goleby, Scott Goleby, and Andreas Zhou within their agency's incubator,
Askable has evolved from a Brisbane-based startup into a global leader
with offices in Brisbane,
London, and Chicago. Profitable and self-funded since day
one, this marks Askable's first external investment. By overcoming
the limitations of fragmented research tools, Askable is reshaping
the future of customer insights.
This AU$22 million funding enables Askable to scale its
on-demand research delivery and invest in new technology and global
talent to ensure enterprises have access to the insights they need
to innovate quickly and confidently.
"The greatest brands in the world still launch products no one
wants," said John Goleby, Co-Founder and CEO of Askable. "Without a
way to quickly and deeply extract the full truth from users,
digital products stand almost no chance of success."
"The way we see it, traditional research methods and no amount
of DIY tools can keep pace with today's demands, leading to
backlogs, poor product decisions, and unnecessary risks. Askable
fundamentally shifts the way products are built. Deep user insight
fuels intentional product decisions, ultimately delivering
experiences users crave, and well, expect. It's an approach over
600 of the world's biggest brands are already taking with our help,
for obvious reasons."
Askable combines human-driven insights with AI acceleration to
deliver critical information when it's needed—equipping product
leaders with the evidence they need to confidently move
forward.
"Askable is a bootstrapped Brisbane success story on the brink of being
the top global player in the user research market, with a
differentiated vision supercharged by new AI capabilities," said
John Henderson, Partner at Airtree
Ventures. "The US & EU market has seen extensive investment
into research tools that promised efficiency and ROI—but led to
clutter. We believe Askable's approach to solving this challenge
with on-demand research capacity is game-changing. We're excited to
lead their first external funding round to supercharge their growth
in the US and deliver their vision globally."
Media Contact
Anurag Balagam, Askable, 61
466844989, anurag@askable.com
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SOURCE Askable