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Donald Trump and Parlux Fragrances Partner To Launch Second Fragrance For Men

24/03/2015 6:00pm

PR Newswire (US)

Perfumania Holdings, (NASDAQ:PERF)
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NEW YORK, March 24, 2015 /PRNewswire/ -- The Trump Organization and Parlux Fragrances announce the launch of Empire by Trump.  This new fragrance collection for men by Donald Trump is now available exclusively at Macy's nationwide.   

Empire by Trump now at Macy's nationwide or online at

Empire by Trump is the perfect accessory for the confident man determined to make his mark with passion, perseverance, and drive. For those who aspire to create their own empire through personal achievement, this dynamic scent is both compelling and leaves a lasting impression.

Bold notes of peppermint, spicy chai and a hint of juicy apple demand attention. Continuing into the heart of the fragrance rests a masculine floral comprised of orange flower and jasmine blended with exotic tonka beans. Lying beneath its elegance and structure is an undeniable warmth and charm with elements of amber and seductive musk. Empire by Trump was created by perfumer Marypierre Julien.

"Parlux has done a wonderful job creating a sophisticated and luxurious scent that exudes the essence of the Trump brand," said Amy Steinfeldt, Director of Global Licensing for The Trump Organization. "Their expertise in fragrance production and marketing continues to make them an exceptional partner for us. We are thrilled to be introducing Empire by Trump at Macy's nationwide."

"Donald Trump's success continues to grow as most recently demonstrated by the consistent ratings climb by this season's Celebrity Apprentice on NBC," said Don Loftus, President Parlux Fragrances. "The Trump brand embraces a sense of style and sophistication which is reflected in this latest release, Empire by Trump."

Empire by Trump will be available exclusively at Macy's nationwide March 2015.  This three-piece collection will include a 1.7 fl oz. and 3.4 fl oz. fragrances, and a deodorant stick. Retail prices range from $14 to $62.

About The Trump Organization:

The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning.  The product licensing division of the company has selectively granted licenses for the manufacture and distribution of product under the Donald J. Trump Signature Collection and Trump Home brands.  Donald J. Trump is the Chairman and President of The Trump Organization, a privately held company in New York.  For more information, visit

About Parlux Fragrances:

Parlux Fragrances LTD, a leading global beauty company designs, manufacturers, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, JAY Z and Tommy Bahama among others. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., and independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is a traded on the NASDAQ exchange (PERF).

The Trump Organization
Amy Steinfeldt
725 Fifth Avenue, 16th Floor
New York, NY 10022
T (212) 715-7293

Parlux Fragrances
Jono Waks
630 Third Avenue, Suite 602
New York, NY 10017
T (917) 776-4480


Empire by Trump logo


EMPIRE by Trump is now available at MACY'S nationwide and online at


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SOURCE Parlux Fragrances

Copyright 2015 PR Newswire

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