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WPP Wpp Plc

801.40
4.80 (0.60%)
Last Updated: 16:10:07
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Wpp Plc LSE:WPP London Ordinary Share JE00B8KF9B49 ORD 10P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  4.80 0.60% 801.40 801.60 801.80 804.40 796.80 799.60 725,759 16:10:07
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Advertising Agencies 14.84B 110.4M 0.1027 78.05 8.62B

WPP PLC Ford - WPP retains activation business (3484D)

09/10/2018 7:00am

UK Regulatory


Wpp (LSE:WPP)
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TIDMWPP

RNS Number : 3484D

WPP PLC

08 October 2018

 
 FOR IMMEDIATE RELEASE   8 OCTOBER 2018 
 

WPP PLC ("WPP")

Ford announces decision on advertising review; WPP retains activation business

Over the past five months, WPP has been working with Ford Motor Company on its future marketing and advertising relationships. At the conclusion of the review, WPP will be responsible for activating the Ford brand through key channels and regions, through its global Ford agency GTB as well as other WPP agencies, while Ford has appointed another agency as its lead creative agency.

WPP agencies will continue to handle activation, including media planning and buying, digital and production. These responsibilities also include Tier Two advertising work in the U.S., the China advertising operations with its joint venture partner, all Lincoln advertising, and all the Ford public relations business.

WPP will work closely with Ford on the shape of its future relationship and the impact on its people.

Contact:

 
 Niken Wresniwiro    +44(0) 20 7408 2204 
 
 
 

END

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

END

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(END) Dow Jones Newswires

October 09, 2018 02:00 ET (06:00 GMT)

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