Trakm8 Share Discussion Threads

[6jacko] 14/10/2020 16:37

Don't get excited guys, just checked with my contact and just a renewal of the same. no increase in revenue, just creative marketing.

[michaelmouse] 14/10/2020 15:38

"The webinar will have special significance for the businesses, as Trakm8 supplies its plug-in telematics solutions and Roadhawk branded dash cams to fleet vehicles at Autoglass®"

"With a partnership dating back to 2018, Trakm8’s technology solutions have been able to provide a measurable difference to the efficiency of the Autoglass® fleet. Among the key gains Trakm8’s self-install devices have been able to deliver area 50% reduction on idling and an increase in the average driver behaviour score per vehicle from 91% to 98%."

[trakm8fan] 08/10/2020 14:37

I'm saying the business that chose Trakm8 may have done so for reasons other than price. You seem to stick to price constantly. In your opinion it's all about price price and price. I am saying maybe it's not all about price. Maybe Trakm8 are not cheap. Maybe they can charge more because they are better. Maybe it's about their software being better. Maybe its about the support being people are UK based. Maybe its about them having engineers based in the UK who can go out to look at a vehicle which is not working as expected with their equipment. Maybe its about them manufacturing in the UK. Maybe its about them being able to offer vehicle health, driver behaviour, cameras with streaming video and route optimisation all integrated together into one system from one provider on one screen. Maybe some people choose cheap and some people choose good.

[dave2608] 08/10/2020 13:46

Ok so you say it's the software that's the differentiator. You say it offers a lot more. It presents the data in a better way and is more intuitive. Anything else?

[trakm8fan] 08/10/2020 12:52

Dave - when we saw last year's presentation of the results MW talked a lot about their software. He is now the CTO too. I believe they have made a lot of investment in their software and that yes this is a differentiator. Its a bit like when people say Tesla is not a car company. I don't want to say that Trakm8 is not a tracker company but they offer a lot more. It isn't just the tracker or trackers its what you do with the information and how you present it to the user. We recently purchased a new invoicing system. Several systems could deliver what we wanted but we chose one because we preferred the look and feel of the software. It was that simple. It wasn't the cheapest too.

[dave2608] 08/10/2020 11:51

ooops sorry misread point 2

2."If you want to monitor a fleet of vehicles which are all moving around in real time then you need to use an app which is intuitive and well thought out."

You're not suggesting that other firms don't have this capability just that Trak software makes it more intuitive - Like I said matter of opinion. Incidentally how many other companies software have you tested out so as to make a comparison? Lol I suspect none.

[dave2608] 08/10/2020 11:31

trakm8Fan

Of course everything isn't about price. It's about value for money and what you can afford.

Reading your post, I'll admit I'm not entirely clear about the points you're making. I'm also looking for how these points differentiate TrakM8 from other telematics companies aka TrakM8's USP, which I believe is your cause for optimism. Is it one of the follwing:


1 "So the software which Trakm8 supply will be what people are interested in. If the software presents the information in a better way then this will be whats of interest." - Bespoke service, is that what your saying? Don't other firms offer this then? Are they incapable of offering it? Logic tells you that you'd have to pay more for a bespoke service. Are the AA paing more for their bespoke service? Won't many firms, especially the smaller ones decide that it's not worth the extra cost?

Or are you saying that Trak's software presents it in a better way for all compared to other suppliers? Hmmmm surely a matter of conjecture isn't it. I doubt anyone has a one size fits all solution.

2."If you want to monitor a fleet of vehicles which are all moving around in real time then you need to use an app which is intuitive and well thought out." - What are you saying here? That no one else offers a monitoring solution in real time? You're having a laugh surely? However I suspect that you're saying is point 1 again that Trak's software is presnted in a different way, more intuitive better thought out, bla bla bla. Says who exactly? That's purely a matter of opinion.

3. "Then as a partner you want to know the company will be there to support you if there is a problem." - You're kidding me right? No one else offers a support service? Come on that's stretching it.

trakm8Fan I think you're wedded to this idea that Trak has USPs, this being your grounds for optimisim. It really hasn't got any or none that I can see.

[trakm8fan] 08/10/2020 10:49

Dave - my counter is different. When you buy trackers the tracker itself is almost irrelevant. What you are buying is the tools used to analyse the data. So the software which Trakm8 supply will be what people are interested in. If the software presents the information in a better way then this will be whats of interest. If you just want simple trackers for just in case a vehicle gets stolen then anyone can do that. If you want to monitor a fleet of vehicles which are all moving around in real time then you need to use an app which is intuitive and well thought out. Then as a partner you want to know the company will be there to support you if there is a problem. Its a simple comparison between a massive US based operation and a smaller UK bases operation with more bums on the ground here in the UK. I know which I would choose. UK businesses dealing with other UK based businesses might prefer to use a supplier who is UK based. Thats not rocket science. At the end of the day they made their choice and we will not know why. You all talk about price constantly. Do you buy a Dacia because it is cheap or a BMW because its better. Not everything is about price.

[dave2608] 08/10/2020 09:47

trakm8Fan

Basic logic tells you that the margins are extremely unlikely to be high and more likely to be wafer thin. This is a low barriers to entry business. There's hundreds of telematic companies, who to survive in this cut throat sector will be busy undercutting one another (good for the consumer, not so good news for the suppliers,especially if you're a tiddler battling for survival). I'd imagine the way this sector will go will be consolidation and lots of it.

No doubt your counter claim will be the point you've already made that Trakm8 offers a product that differentiates them from the rest. I'm sorry but I don't buy this one iota. What exactly do they offer that all the others don't? And even if they do offer something different, I can't see it being anything that other suppliers can't easily replicate which tells me that there's no demand for such product.

[trakm8fan] 07/10/2020 18:46

Andre - if Trakm8 products really are rubbish and buggy then why would anyone choose to resell them - that's business suicide. You have absolutley no way of knowing the price agreed. I get accused of ramping for being positive. I think you deserve an accusation of de-ramping for your comment. Perhaps I will balance the books here by saying the price agreed was strong and very high margin and this business will be very profitable.

[andre] 07/10/2020 16:26

They have chosen TrakM8 because they were offered a good deal. The rest is fluff and nonsense. Imho.

[michaelmouse] 07/10/2020 16:16

"Jeff Eamens, Managing Director at Challenger, said: “Challenger have been offering tracking services to our customers for many years now but historically this has always been one of the smaller parts of our business. We see great potential for growth in this sector and have been looking for some time now for a quality product to offer to our customer base.

We have chosen Trakm8 as our tracking provider as the platform and products are first class and the team are always on hand to support us when needed. We think we have chosen a fantastic partner and have plans to grow the channel considerably over the next few years.”"

[andre] 06/10/2020 14:30

trakm8Fan - I remain convinced that you can't help some people. ;O)

[trakm8fan] 06/10/2020 14:14

Andre - I can still remember the buzz around the AA deal and how it could be massive. I can still remember hoping more ins cos would buy from Trakm8. I didn't understand them buying Route Monkey and looking back perhaps JW got ahead of himself looking at a 400p share price. But we are now selling optimisation and I think that's great if it makes money and makes this business more sticky. We are also dealing with more and more ins cos. I know this business has been suffering but I believe that the way they have cut costs has been good and that pre Covid this business was showing signs of recovery. I would like to think they will come out of this in good shape too but that's the big question. Sure we know that buying shares in businesses that don't make a profit is not the safest way to invest. I'm not here looking for 10% or 20% on my investment. I'm gambling on a company which I think can turn a loss into a profit and therefore expect more like 100% or 200%.

[axdelta] 06/10/2020 14:08

It’s good to read many different views. No-one can predict the future- if they could they wouldn’t be on this BB!

[andre] 06/10/2020 13:08

Hi trakm8Fan - for the record, whilst I don't agree that this company has any upside, I also don't mind you having a different view from myself or other posters here. Trak have a history of disappointment. However, that doesn't make them any sort of exception on the market now does it! Every dog has it's day. The only question here is whether that day has passed or remains in the future at some indeterminate point.

What an amenable lot we are today.

[trakm8fan] 06/10/2020 12:38

Fred - I am a bull here Yes. Not sure where ramping ends and being positive about the company and believing the share price has upside potential begins. If I am doing something wrong I apologise.

[rightsaidfred2] 05/10/2020 14:58

Trakm8Fan.... Samsara and Geotab offer significantly more than Trakm8 they have world class products, millions of subscribers each and are miles ahead in terms of tech. Geotab are hugely profitable and growing exponentially, Samsara are equally growing at a phenomenal rate... AI, Big Data, electrification of fleets... the list is very long for what they both have above Trak, so I am intrigued at your obvious ramping here... unless of course you don't consider them competitors... Now supply boxes to kids for insurance purposes isn't their bag, so I guess you have Us all there...The AA will always be looking for better tech, so will be interesting to see how that plays out here... IMHO

[trakm8fan] 04/10/2020 09:58

axdelta: No need for an apology. You're allowed your view.

[andre] 03/10/2020 22:58

trakm8Fan - Seems there are few believers when the ‘relevant̵7; facts do the talking.