Barkby Group PLC (The) Cambridge Sleep Sciences signs new partners

TIDMBARK

Barkby Group PLC (The)

15 April 2021

15 April 2021

The Barkby Group PLC

("Barkby" or the "Company")

Sleep technology business signs new partners to support expansion

The Barkby Group is pleased to announce that its subsidiary, Cambridge Sleep Sciences (CSS), the science-based sleep technology business behind SleepHub(R), has announced three new partnerships as part of its continued growth strategy.

Probitas Technologies, a specialist IT distributor across EMEA, will initially be offering SleepHub(R) to the Portuguese, Spanish and French markets. Health and wellbeing ecosystem creators, Nexus Digital Technology, will make SleepHub(R) available as part of their health and wellbeing app. And My Benefits World will be making SleepHub(R) available to thousands of employees through its online employee benefits solution.

Disruption to sleep during the Covid-19 pandemic has been widely reported. According to The Telegraph , the British Sleep Society found 70% of British people aged 40 to 63 have reported changes to their sleep patterns during the pandemic.

The need for help to restore natural sleep patterns has never been greater and the opportunity for businesses like CSS is significant. P&S Intelligence state that the global sleeping aids market size was $78.7 billion in 2019, and it is projected to witness a CAGR of 7.1% during the period 2020 to 2030.

CSS's new partnerships will enable them to capitalise on this market opportunity. With businesses spanning international distribution, health and wellbeing, and employee benefits, each partner complements CSS's aims to expand into new markets and sectors, and evolve its product offering.

These partnerships follow the recent announcement of the new collaboration agreement between CSS and Parkinson's Concierge, to help address sleep issues associated with Parkinson's Disease.

Dr Julian Stone, CEO of CSS said: "Partnerships are key to our future growth, in fact collaboration has been at the heart of our business since we first started. These latest partnerships are particularly important to us as they represent a range of areas into which we can extend our sleep tech product offering, as we seek to make better sleep available to more people."

SleepHub(R) is the first in a range of sleep products from CSS, part of The Barkby Group Plc, and is the result of more than a decade of research and development. Users are helped to achieve quality, natural sleep through scientifically formulated sounds, delivered using a pair of premium speakers, that use specific beats and pulses to modulate sleep patterns.

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Enquiries: 
 
 The Barkby Group PLC 
Charles Dickson, Executive Chairman 
 Douglas Benzie, Chief Financial Officer 
 
                                              [phone] 
finnCap Ltd (Nomad and Broker)                 0500 
Carl Holmes/Simon Hicks (corporate finance) 
 Tim Redfern/Richard Chambers (ECM) 
                                              [phone] 
Camarco (Financial PR)                         4994 
Jennifer Renwick/Jake Thomas 
 

About The Barkby Group Plc:

The Barkby Group PLC is a diversified group of high growth, high quality businesses run by an entrepreneurial and experienced management team. The existing wholly owned businesses within Barkby include; Commercial Property Development, Barkby Hospitality (comprising Barkby Pubs and Workshop Coffee) and Centurian Automotive.

In addition to these businesses, Barkby Life Sciences has invested in Verso Biosense (formerly known as Vivoplex), a digital health company aiming to transform Women's Health with precision medicine, and it has signed an agreement with Cambridge Sound Technologies UK Ltd for the exclusive design of, and acquisition of the intellectual property rights related to, a device to improve and facilitate natural sleep.

Barkby's strategy is to accelerate and maximise opportunities within its existing businesses as well as continue to source and invest in cash generative, growth businesses with the ability to disrupt.

About Cambridge Sleep Sciences Ltd

Cambridge Sleep Sciences Ltd, part of the Life Sciences division of The Barkby Group Plc, develop technology which improves natural sleep. Using the principles of neuroscience and cutting-edge technology to enhance brain activity during sleep, they develop innovative products that improve quality of life and re-energise lives.

The company prides itself on delivering the first neuroscience-based sleep product, SleepHub(R) , to help improve and facilitate natural sleep.

Find out more at: www.cambridgesleepsciences.com

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April 15, 2021 02:00 ET (06:00 GMT)