Superdry Share Discussion Threads

[stoxx67] 15/10/2018 07:17

looks like heading to £8.80 then £8 support.

[jurgenklopp] 15/10/2018 07:11

Profit warning due to the good weather.
£10m. impact

[jonals] 04/10/2018 22:30

The short interest has increased steadily through the year on this one. At the end of August it was 7.5% (counting backwards by month...5.74%..4.24%..2.5%...2.11%..1.88%)(Euroclear). Hopefully it is a sector issue rather than stock specific. Perhaps they are confident there is a ready source of supply if they need to close.

EDIT: The September short interest is down to 5.43%

[rmillaree] 02/10/2018 19:35

Would be nice to see the company do some share buybacks if the price stays where it is ,particularly if they can hit their forecasts for this year(109.5 pre tax) and show growth in eps - need to keep an eye on the exceptional costs with this company though meeethinks. Hopefully overseas net and wholesale continue to deliver decent growth.

[aishah] 02/10/2018 10:13

It's cheap but Dunkerton still has over 18% to offload. The 90 lockup days are up towards the end of this month. Will he dump more?

[valhamos] 02/10/2018 08:49

Ideal time to pick up a few bargains when they are unloved; added a few this morning.

[pugugly] 02/10/2018 08:33

Reducing possible entry target to <950 - Retail sector is most unloved along with banks at this BREXIT moment - Remember Momentum can be your friend.

[paulhunt1] 01/10/2018 23:30

Just hope we get some news soon. Made a killing on Supergroup back in the day and still see this at 1500 as near fair value. There are obviously funds shorting this under the radar and it is easily manipulated with low volume. The surprise is that institutions took 5% from our founder (now gone native) at 1285 and yet we are still down here.

The market makes no sense sometimes

[tratante] 01/10/2018 23:09

Apologies, you're quite right Paul, missed a digit. Agree with the remainder of your post too.

[paulhunt1] 01/10/2018 18:11

Ex dividend is 11th Oct

Some crazy movements here. We are now on PE of what 10! and on no volume

Really need something from management to stop the manipulation

[tratante] 01/10/2018 17:35

We qualify for 25p special div today, but it's more than come off the price.

[radioactive_man] 26/9/2018 10:49

That's what I'm counting on by entering now. There are no certainties in the stock market all you can do is buy in at the right time and hope for the best and I can't see how this share can get much cheaper. All the bad news has been factored in so I'm hoping management can pull their finger out and we can start looking at some share price growth!

[muji1983] 26/9/2018 10:35

But I would say the forcast is high but the share price has headed lower and hover around this range, which the risk is kinda factored in the share price Might be fally a little further but we gonna ask ourself what other bad things we are expecting?

[radioactive_man] 25/9/2018 10:14

Hi Mike, agree with all of your points especially the apparent cluelessness from management. These problems seem glaring and when their online business is growing so much why are they pouring so many resources into retail stores. Now you mention it why aren't they buying back shares at this price instead of paying special divs?

Despite this I have just bought in with a little bit of blind faith that these problems are as obvious to management as they seem to be to everyone else. If these problems are sorted then Superdry is a great brand with a great balance sheet and at this price spectacular value.

However I also note that the forecast eps is considerably higher than this years so a miss could be on the cards which would sink the shares further...

[mikepokerface] 24/9/2018 15:46

Though fashion and retail are ‘out of fashion’ with investors people continue to want to buy well executed product - be it on the internet or from High Street stores.

Superdry is a sound concept and so could be a very successful company – if it has the appropriate brand direction. However there is evidence of management failure that is worrying. This is compounded by the lack of quantitative information coming out of the company – contrast this to the quality of disclosure from Next.

The 2018 results received parlous scrutiny from the financial media – booking £32 million in exceptional costs and not a question asked. £7 million on a single store is substantial to say the least.

Management has maybe been over complacent in its competence and the strength of the brand.

Paying a special dividend has no long term benefit and is indicative of nervousness – it’s short term. Buying back shares would be a better use of the cash

There are four areas that Superdry needs to particularly address to reverse its fortunes:

1) Branding and creative direction
Julian Dunkerton is a creative genius. Hopefully the appointment of Brigitte Danielmeyer from Tommy Hilfiger will go some way to filling his boots. Brand direction is worrying and needs affirmation.

On a recent trip to a Superdry store I was impressed by the quality but not the branding – It seemed every male top was emblazoned with the logo as large as it could be featured. This maybe the correct decision – but dwindling like for likes suggest not. My own anecdotal market research would say not.

2) Share overhang
Julian Dunkerton’s shares overhang the company like a time bomb. The piecemeal disposals out of the blue have not been helpful – drip, drip, rinse and repeat.
It would be advantageous to employees and investors alike if were bought out.
Superdry as an entity should consider buying the shares and cancelling them.
But dealing with large egos can be very difficult.

3) Property
Store locations have not always been well selected, £7 million alone was charged to write down the value of one store in Berlin.
Passing through Gatwick South Terminal recently and as I walked to my gate I passed the last shop – in an dreadful position – a Superdry

4) Lack of information
The PowerPoint presentations are glossy but short on full disclosure.
Superdry on a forward pe of 11 is absurd – or is it? We are all just a bit confused

[jurgenklopp] 12/9/2018 08:13

First class appointment of Chief Product Officer.

[mr_spock] 10/9/2018 10:08

It's the AGM tomorrow and they gave no trading update at the AGM last year, so not expecting any news until H1 preclose on 8th Nov.

[ali47fish] 10/9/2018 09:14

what poeple think what the update tomorrow might say

[buoycat] 31/8/2018 10:49

I think many young people voted remain because they are looking forward to the future not back into the distant past. The world has changed and young people want freedom of movement and a closer bond with our European neighbours. They see leaving the EU as a massive backward step.

[clocktower] 20/8/2018 13:47

mr hangman,I guess the company is more interested in its international sales than the UK`s now, as the retail market is tough for most Branded clothing companies on the High Street.

In addition most of these types of fashion brands tend to have their day in the UK, young people move on, and look for something new and exciting, and in tough times may look for better value.

Do you think that most young people that voted to stay in the EU really know what they were voting for, or were they just anti the likes of Nigel Farage and Boris, rather than pro- Europe?

[mr hangman] 20/8/2018 13:36

Agreed Clocktower, Wonder what the customers who buy this tosh think ?
One would imagine they voted out

[clocktower] 20/8/2018 13:18

Not the best of moves imo. Good to see him chucking away £1 million mind you, as least that money will go into media companies one might assume. fat chance of turning the tide as most British people I speak to want out.

[mr hangman] 20/8/2018 12:24

Totaly agree NY the young in the country have no respect for democracy,
They should be lined up against the wall and shot, at the end of the
day they are not going to serve me a "flat white" in the morning, don't get
up in time.

[ny boy] 20/8/2018 12:10

The big boys no when to cash in the chips, still no one expected him to donate £1M to a 2nd Referendum campaign, therefore out of principle I will not be investing in Superdry even again. Too many enemies of democracy around. I guess the losers of the first referendum want a 2nd referendum so they can have another go at trying to change the outcome and if they fail again, they will be calling for a 3rd referendum.

[paulhunt1] 20/8/2018 11:40

Strangely if you think of Superdry's target demographic - young Brits and Europeans, might have done us a favour