Share Name Share Symbol Market Type Share ISIN Share Description
Sports Direct International Plc LSE:SPD London Ordinary Share GB00B1QH8P22 ORD 10P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.0% 470.00 469.20 469.80 0.00 01:00:00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 3,359.5 77.5 4.6 102.2 2,505

Frasers Group PLC Brand Relationships

10/12/2020 7:10am

UK Regulatory (RNS & others)

Sports Direct (LSE:SPD)
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From Jul 2020 to Jul 2021

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RNS Number : 1459I

Frasers Group PLC

10 December 2020

10 December 2020


("Frasers Group" or the "Group")

Brand Relationships

The Group continues to strengthen relationships with key suppliers, building upon our position as the UK's largest sporting goods retailer by revenue. Our aim is to become, in the minds of consumers, partners and suppliers, the number one sporting goods retailer in Europe.

Our business strategy is Elevation Without Limits. To support this we have invested in our people, our key third party brand relationships, and our infrastructure. This includes significant investment, which was recently announced, in our digital business, which will elevate our retail proposition across all our retail channels. Our investment in our business gives us a unique position in the market. Our retail business covers multiple fascias. We own and invest in a number of dynamic and iconic brands. We don't simply occupy shops within retail destinations, we invest in them. In many cases we actually own the properties from which we operate. This gives us a competitive advantage over many other businesses. We can adapt to rapidly changing situations which includes elevating our stores and digital offering. We are bringing new consumer experiences to our stores. This capability has strengthened our relationship with some of our important suppliers, such as Nike for Sports Direct, Burberry for Flannels, and Hugo Boss for House of Fraser. We will continue to build these partnerships to develop a successful business between us in the coming years.

Our store programme continues to go from strength to strength with the recent opening of our new 25,000 square foot flagship multi fascia offering in Cascades Shopping Centre, Portsmouth . We are also undertaking significant investment on our flagship Sports Direct store on Oxford Street in London, confident in its future trading prospects.

Our promotional, digital and marketing efforts are being elevated with the focal point being our Christmas advertisements which can be viewed here for Sports Direct and Flannels .

 Frasers Group plc 
  Tom Piper, Company Secretary     T. 0344 245 9200 
  LEI: 213800JEGHHEAXIJDX34        E. 

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(END) Dow Jones Newswires

December 10, 2020 02:10 ET (07:10 GMT)

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