Science in Sport PLC PhD launches vegan Smart Bar Plant

TIDMSIS

Science in Sport PLC

08 May 2019

 
 RNS REACH   8 May 2019 
 

SCIENCE IN SPORT PLC

("SiS", "Company" or "Group")

PhD launches vegan Smart Bar Plant

Science in Sport plc (AIM: SIS), the premium performance nutrition company serving elite athletes, sports enthusiasts and the gym lifestyle community, announces that its PhD brand has extended its Smart range by launching the vegan Smart Bar Plant, a high protein plant-based bar.

With a low sugar content, Smart Bar Plant has up to double the amount of protein compared with plant-based competitors and is designed for gym goers and sports enthusiasts following any diet including vegans, flexitarians and others seeking a great tasting, high protein bar. Smart Bar Plant is approved as vegan by the Vegetarian Society and contains 100% natural and gluten-free ingredients.

Smart Bar Plant is addressing a rapidly growing market. The number of vegans quadrupled in the four years to 2018 (source: Vegan Society); the meat-free nutrition market is forecast to grow 44% to GBP1.1 billion between 2018 and 2023 (source: Mintel); and one in five UK adults are now following a flexitarian diet (source: Waitrose).

PhD, which has used plant proteins for nearly a decade in some of its existing range of performance nutrition products, is using pea, soya and nut protein in Smart Bar Plant, which is available in four flavours: Dark Choc Brownie, Choc Peanut Caramel, Choc Toffee Popcorn and Choc Coconut & Cashew. The bars contain 20-23g of protein, only 2-3g of sugar and only 6-9g of total carbohydrates.

Smart Bar Plant, which officially launches at the BodyPower fitness exhibition in Birmingham on 10 May 2019, is being made available through PhD's retail channels including Holland & Barrett and Amazon. It is also available at PhD's newly launched website, www.phd.com, which has a dedicated section for plant-based sports nutrition products.

Stephen Moon, Science in Sport's Chief Executive Officer, said:

"The PhD brand, which has worked with plant proteins for almost a decade, has overcome the traditional weaknesses of plant-based bars - namely low protein, high sugar and poor taste - to create a highly differentiated plant protein bar which offers very high protein and low sugar without compromising on taste. Demand from gym goers and sports enthusiasts for plant-based products continues to grow rapidly from vegan, flexitarian, environment-conscious and other consumers. We see PhD's Smart Bar Plant as a highly innovative product in this market."

For further information:

 
 Science in Sport plc 
  Stephen Moon, Chief Executive Officer 
  Elizabeth Lake, Chief Financial 
  Officer                                  [phone] 
 Liberum Capital Ltd 
  Nominated adviser and broker 
  Clayton Bush 
  Chris Clarke 
  James Greenwood                          [phone] 
 Buchanan Communications                   [phone] 
  Financial PR                              [e-mail] 
  Mark Court 
  Vicky Hayns 
  Tilly Abraham 
 
 

Notes to Editors

About Science in Sport plc

Science in Sport plc is a leading sports nutrition business that develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The Company has two highly regarded brands: PhD Nutrition, a premium protein brand targeting gym lifestyle and sports enthusiasts, and SiS, a leading brand among elite athletes and professional sports teams.

The two brands are sold internationally through multiple retail channels, both traditionally and online, including major supermarkets and high street chains, specialist sports retailers and e-commerce sites including Amazon and the brands' own websites. They enable the Company to address the full breadth of the performance nutrition market currently estimated at approximately GBP10 billion worldwide.

PhD is one of the UK's leading protein brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since launch in 2005. The range now comprises powders, bars, flapjacks, drinks and other products including the high protein, low sugar range, PhD Smart. PhD is the exclusive sports nutrition supplier to David Lloyd Clubs and its brand ambassadors include rapper Bugzy Malone, WBA international champion Jordan Gill and Team GB Olympic sprinter Asha Philip.

SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration and endurance. SiS is the official sports nutrition supplier to many professional cycling teams and organisations including Team INEOS, British Cycling, Cycling Australia, USA Cycling and USA Triathlon. SiS supplies more than 80 professional football clubs in the UK and is an official partner to British Triathlon and the Rock 'n' Roll Marathon Series. SiS brand ambassadors include Olympians Sir Chris Hoy MBE, Mark Cavendish MBE and Adam Peaty MBE.

Science in Sport is headquartered in London. Its shares joined the AIM market of the London Stock Exchange in August 2013 and trade under the ticker symbol SIS.

For further information, please visit www.scienceinsport.com

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May 08, 2019 02:00 ET (06:00 GMT)