Rhythmone Share Discussion Threads

[loafofbread] 18/9/2018 08:14

Almost everyone?

GDPR a total non event. In any case it actually made clients aware of our contexual offering which is no bad thing.

[midasx] 18/9/2018 08:03

Not sure about you Silk but as soon as I want to visit a Web site and I am told I have to accept the new terms and conditions I just click ok!

Surprisingly I do not spend an hour reading the small print and I do not leave in indignation that they will collect my data.

How many people do you think act the same as me?

[sikhthetech] 17/9/2018 22:41

SupportFreeContent was described as a Pioneering Initiative in fy2017 results...

"Another pioneering initiative designed to enhance the experience for RhythmOne publishers is called Support Free Content. This initiative arose out of the need to recapture revenues lost due to ad blocking. Support Free Content helps publishers address ad blocking by offering consumers choice - gating their access to publisher content via a set of monetization options that range from subscription, to white listing within their ad-blocker, to downloading a browser extension that provides alternative avenues for monetization."



According to Alexa, seems like it was closed around Aug/Sept 2017, during the latest reported fy, fy2018



So it seems like it was closed around Sept 2017, possibly when the rthm/Yume deal was confirmed..

23/08/17 - press speculation:


04/09/17 - confirmation of Yume deal:

[sikhthetech] 17/9/2018 16:59

Ad-blocking browser Brave says Google is breaking EU privacy law

Its GDPR complaint could set an important precedent for adtech.

"Ad-blocking browser Brave has hit Google and other adtech companies with a formal complaint that could set an important privacy precedent for search engines and digital advertising firms."

"This happens through a process called "real-time bidding," which takes place through two main channels, OpenRTB and Authorised Buyers -- the latter is run by Google. "






rthm uses OpenRTB:

"RhythmMax now provides a centralized platform to access cross-device, cross-format
RhythmOne inventory across owned, controlled and extended supply sources. It also offers
advertisers flexible purchase options, whether through traditional direct deals, private “walled
garden” marketplaces with closed site lists, or via auction-based mechanisms – all of which use
the OpenRTB (Real-Time Bidding) protocol. Through RhythmMax, advertisers can reach target
audiences to achieve measurable ROI at their desired spend level through a single entry point. "

[jonc] 17/9/2018 16:30

Midas,

The cash for the special dividend came from IPO cash raised of $61.9

[sikhthetech] 17/9/2018 15:52

Midas,

"So where did all the money come from for YUME to pay the $1 special dividend?"

Yes, they paid a large special divi, just weeks before announcing the Yume/1R deal... and then the merged company takes out a $100m ($25m + $75m) credit facility with the bank having 1st charge...

;-)

[midasx] 17/9/2018 15:24

TV like ads across Amazon FireTV, AppleTV, Xbox One, PlayStation, iOS, Android etc etc!

Got to be a bad thing don't you think Silk?

[midasx] 17/9/2018 15:13

So where did all the money come from for YUME to pay the $1 special dividend?

Did they take out a loan to pay it or did they accrue the excess capital by producing excellent results?

12 months since YUME launched their cross platform connected TV SDK, wonder how that has been going?



YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today introduced the YuMe Connected TV (CTV) SDK, designed to help publishers and advertisers engage audiences with TV-like, full screen ad experiences on connected devices. Advertisers and publishers can now reach consumers on multiple CTV platforms with YuMe’s integrated solution that delivers CTV ad campaigns programmatically. The YuMe CTV SDK currently integrates with top streaming media devices Amazon Fire TV and Apple TV.

Popcornflix, a leading AVOD service with applications across Roku, Amazon FireTV, AppleTV, Xbox One, Playstation, iOS, Android, and other OTT devices, is the first publisher to activate CTV campaigns with the new YuMe solution.
“Our partnership with YuMe is fundamentally changing the way we monetize CTV inventory,” said Ben Saxton, Director of Digital Product, Popcornflix. “We’re able to tap into greater demand from an expanding range of CTV platforms, and seamlessly deliver new highly engaging interactive ad experiences. The YuMe CTV SDK allows us to execute unified campaigns across platforms, and deliver higher value to our advertisers. It’s a win-win for us and our advertisers.”

According to eMarketer, Connected TV users will represent 71.2% of internet users by 2020, with 168.1 million U.S. connected TV users, paving the way for a large audience base for CTV advertisers.

[sikhthetech] 17/9/2018 14:09

rf, purple and his desperation.. ;-)

[rocket fuel] 17/9/2018 13:48

"while doing estimates".. footy, you mean:

"while overestimating for the lose tile on that poor old pensioners house, that I priced a whole new roof for"

Have you got barky helping you with the scaffolding on that job too?

[gowlane] 17/9/2018 11:57

"It's certainly worth a punt at these prices before the hike."
--------------------------------------

Hmmm...does that remind you of someone? Just when I was wondering where Barky had got to.

The last time he said things like that, more prudent investors here advised caution just as the share price began a long slide from 50p all the way down to 16p.

Hope you are keeping well Barky, but what are you up to now, offloading before the trading update?

[momewrath1] 17/9/2018 11:05

Sikh...You seem absolutely desperate to keep this share price depressed. I've never so many posts from you! You're working it 24/7. You must be exhausted!!Unless of course there's a few of you with access to your account password! This share may not see the heights of £24 but in my opinion based on all the metrics that are out there,it is going to increase substantially during this financial year. It's certainly worth a punt at these prices before the hike.

[rocket fuel] 17/9/2018 11:01

Hey footy, was that post of yours, at half past midnight of a Sunday, telling someone else not to post on a Sunday night, worth 300 coins?.. Really?

[sikhthetech] 17/9/2018 10:10

Ad-blocking browser Brave says Google is breaking EU privacy law


Its GDPR complaint could set an important precedent for adtech.


"Ad-blocking browser Brave has hit Google and other adtech companies with a formal complaint that could set an important privacy precedent for search engines and digital advertising firms."

"This happens through a process called "real-time bidding," which takes place through two main channels, OpenRTB and Authorised Buyers -- the latter is run by Google. "

[sikhthetech] 17/9/2018 09:48

rf, same every time...

[sikhthetech] 17/9/2018 09:15

Avg Shares On Loan (SoL)


SoL:

Shares On Loan: since Nov, just before Yume acquisition was completed.
It is still more than double the avg % from last June, after fy 2017 results were announced and pre-BM departure and Yume announcements... and still 4x the avg % following the Perk acquisition...
We had 495K new shares issued around mid Aug.. Total issued: 78,515,863 ordinary shares..


Nov 3.68m
Dec 3.17m
Jan 2018 3.3m
Feb 3.49m
Mar 2.93m 4.1%
Apr 2.76m 3.79%
May 3.29m 4.47%
June 3.17m 4.29%
July 3.62m 4.89%
Aug 3.53m 4.76%

[football] 17/9/2018 08:50

Isn't this what we are doing already with perk TV and have a lead over them so just goes to show were ahead of the curve for once


Kaltura debuts Targeted TV, with deep audience segmentation











Seem someone still thinks buying ad tech companies is worth it


eBay’s Smith On How The Auction Site Buys Ad-Tech