Ocean Outdoor Limited Ocean rolls out Birmingham DOOH roadside network

TIDMOOUT

Ocean Outdoor Limited

21 June 2019

21 June 2019

Ocean Outdoor Limited

("Ocean" or the "Company" or the "Group")

Ocean Outdoor rolls out Birmingham's biggest ever digital out-of-home roadside network

City's world-class solution is designed to boost local economy

London, UK (OOUT): Premium out-of-home media owner Ocean Outdoor is rolling out a state-of-the-art digital network across main city arterial and commuter routes throughout Birmingham in partnership with Birmingham City Council.

In total, 130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, Corporation Street and Dartmouth Middleway.

The roadside network compliments Ocean's current portfolio of large format city centre full motion screens and the Loop network. The provision of a mixture of single and double sided 75 inch screens is being managed by Samsung UK in association with Esprit Digital.

Ocean chief development officer Steve George, said: "Ocean's collaboration with Esprit Digital and Samsung UK in partnership with Birmingham City Council extends our digital cities for digital citizens proposition. This is about investing in the very best platforms for advertisers and audiences.

"Ocean's focused approach to digital out-of-home (DOOH) will now be rolled out roadside throughout greater Birmingham, further boosting the economy and giving advertisers the chance to reach aspirational, entrepreneurial people in the UK's second biggest city."

Peter Livesey, Esprit Digital CEO, said: "This is the best-looking digital street furniture yet deployed anywhere in the world. Stunning, high, bright 75inch full outdoor roadside LCD totems with proprietary Esprit Digital cooling technology and a host of innovative features. A perfect partnership: Ocean, Samsung and Esprit Digital working together to deliver a high profile city network."

Damon Crowhurst, head of display, Samsung Electronics (UK) Ltd, said: "Samsung is pleased to be Ocean Outdoor's strategic display partner for this prestigious network. Working with Ocean Outdoor in digital out-of-home is a great opportunity to showcase Samsung's portfolio of outdoor display screens, including our single-sided and double-sided units. As a significant investor in out-of-home display solutions, it is important to have our brand showcased on the most premium display installations."

The portrait style digital 6-sheet screens are in 120 hand-picked locations to minimise their environmental impact, reducing street furniture clutter in each immediate area. They will be operational from the summer.

Birmingham is one of Europe's youngest cities by population with the under 25s accounting for 38% of the population. Major names including Deutsche Bank, Barclays, HSBC and PWC are expanded their presence, relocating thousands of people to Birmingham's professional business services and financial hub.

More than 17,000 new businesses were registered in Birmingham in 2017 the largest number of start-ups outside of London. Birmingham hosts the 2022 Commonwealth Games.

Ends

June 21 2019

For further information:

 
 Ocean Outdoor 
  Susann Jerry        07725 091814 / [e-mail] 
 Yellow Jersey PR 
  Charles Goodwin     07747 788 221 / [e-mail] 
  Georgia Colkin      07825 916 715 
 

Technical

   --    120 locations - 130 screens 
   --    75inch screens 

Screen dimensions and resolution

   --    1.650m (h) x 0.928m (w) 
   --    1920 x 1080 pixels 

About Ocean

Ocean Outdoor operates some of the most prestigious digital outdoor locations in the UK and the Netherlands. The UK portfolio includes Holland Park Roundabout, which forms part of the Company's exclusive external rights to two of the largest premium urban shopping malls in Europe, Westfield London and Westfield Stratford; the Birmingham Media Eyes above New Street Station, Birmingham; the Landsec owned Piccadilly Lights and digital out-of-home (DOOH) networks across eight of the top 10 UK cities including Birmingham, Manchester, Newcastle, Liverpool, Leeds, Glasgow and Edinburgh. Ocean also manages London's BFI IMAX. Ocean's portfolio of high-profile landlords and partners includes Glasgow, Birmingham, Southampton and Manchester City Councils, Landsec, Westfield, the BFI and intu. Ocean acquired Ngage Media and Interbest in the Netherlands in March 2019.

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June 21, 2019 02:00 ET (06:00 GMT)