Share Name Share Symbol Market Type Share ISIN Share Description
Mysale Group LSE:MYSL London Ordinary Share JE00BMH4MR96 ORD NPV
  Price Change % Change Share Price Shares Traded Last Trade
  +0.45p +0.95% 47.75p 27,000 16:35:22
Bid Price Offer Price High Price Low Price Open Price
47.00p 48.50p 48.50p 48.40p 48.50p
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 163.79 -0.95 -0.02 73.7

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Date Time Title Posts
19/10/201816:22MySale IPO chaos after listing price cock-up - Telegraph592
12/6/201822:19Tip TV Daily market Round-up7

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Mysale Group Daily Update: Mysale Group is listed in the General Retailers sector of the London Stock Exchange with ticker MYSL. The last closing price for Mysale Group was 47.30p.
Mysale Group has a 4 week average price of 39p and a 12 week average price of 36p.
The 1 year high share price is 122p while the 1 year low share price is currently 36p.
There are currently 154,331,652 shares in issue and the average daily traded volume is 157,134 shares. The market capitalisation of Mysale Group is £73,693,363.83.
seekr: But is Sir Philip a help or a hindrance ? Share price has dropped significantly Let’s see if any of the major shareholders buy after the result is public
stoaty1: seekr, the volume over the last few months has been very low, and as there has been more sellers than buyers. People are not sure and the share price which has gone down by 2/3rds , has panicked more to sell. It is quite likely that "if" Mysale do have a minor problem, it is probably more than priced in. My view is that we are due a reasonable bounce. The statement made by Carl Jackson was positive, if there were real underlying problems, he might well be spending time at Her Majesty's pleasure in the near future because he could not have made such a statement.
seekr: I am fascinated to see what develops here … major Shareholders Sir Philip Green Mike Ashley do not strike me as forgiving types yet the value of the initial investment has eroded in a massive way … launch 221 at 40 The Company CEO made what could only be a good news speech yet no pressure taken off the share price albeit low volume , his purchase was at 79 so where is the volume of sellers coming from ? of an illiquid stock ?
tsmith2: Zeus & N+1 Singer have both put out notes saying the share price fall is anomaly. Last (recent) Trad Stat was positive. Bal Sheet is fine, no need for fundraising. What else can we go on? I'm meeting mgt in late Sept. Seems to be a buyers strike.Paul Scott
asagi: tsmith2, we have no information on the cash position 30th June 2018. That information was absent in the July trading update. Hence scepticism such as JakeNife's and a share price fall. Asagi (no position)
jaknife: And yet the share price hits an all time low. Some common sense analysis here will save you throwing good money after bad.
asagi: an interesting question, is if MySale were to place new shares, who would buy them? The company has disappointed since its IPO at 200p four years ago. It has never paid a dividend. Anyone putting money in would be doing so to stop it going pop. What sort of returns will be made on any investment in a placing? Investors wanting a growth share in this sector will look elsewhere. In fact, the immediate effect of a placing would be to reduce EPS further, thus making the shares appear even more expensive. Today's statement avoids any mention of profit and cash. The two crucial elements in assessing the need for a placing and its chance of success. According to my numbers, the shares are on a P/E of 44.6 for the year to be reported in October and a P/E of 29.7 the year after. Net cash reduced by around AUD19m last year and MySale came into this trading year with net cash of AUD8.9m. year to 30 June 2016: net cash AUD27.5 million 31 December 2016: net cash AUD29.1m year to 30th June 2017: net cash AUD8.9m 31 December 2017: net cash AUD8.3m my data shows net cash at MySale reducing ever year from 2014: 2014 AUD75.5m net cash 2015 AUD38.6m net cash 2016 AUD27.5m net cash 2017 AUD8.87m net cash this brief history shows net cash holding up at the half year, before suffering major outflows in H2 (the period that we are now trading in). The recent share price decline has been substantial, likely on speculation by shareholders that the company is entering a cash crunch. Today's statement has failed to refute any suggestion that the company may need to place (they could likely have done so by referring to cash balances). I'm left to conclude that they need to place and need to prepare the ground buy whipping up some enthusiasm for the shares. Look how uneven the statement was. I've seen vastly more successful companies than MySale include some bad news in a good news statement. This is suspiciously panglossian. Then again, I would say that, wouldn't I? Asagi (short MYSL)
taurusthebear: I don't know anyone who buys anything from BOO or ASOS. So what!? The sales figures don't lie. If I bought, or didn't buy, stocks based on my own personal feelings about using them, I wouldn't touch either with a bargepole. But that's not the point, is it!? If you want a comparison with ASOS, try KOOV. The bottom line is the bottom line, and you can see what it's done to the share price there. :0)
dibbs: I sold out on Friday morning for a few reasons. I needed to raise some funds and was weighing up which stock to sell. In a strong market I think MYSL could still rise further and I do like the company but after a great run it's valuation is looking stretched in my opinion. MYSL is looking to be on a estimated 2017 PE of 523 falling to 283 for 2018! BOO has been mentioned and is on estimated 2017 PE of 72, falling to 60 for 2018. As Maffs1 mentioned BOO is growing far faster and has much better margins which has allowed it to keep growing into what has seemed a high PE. I just can't see MYSL managing this to the same extent. I'm afraid I have to disagree netcurtains about BOO being a one trick pony. It is a quality company on the verge of opening up America via Nasty Gal and with Pretty Little Thing adding some interest in the UK. I just can't see how MYSL is a multi -trick rocket by comparison. For me it's all about the earnings and earnings growth. MYSL may see it's earnings growth accelerate but it needs to, in a massive way for my mind in order for the share price to appreciate much more from here. Anyway, I'm as likely to be right as wrong and only time will tell! Good luck folks whatever your opinions. Dibbs
netcurtains: tipped on iii: Mysale Share price: 98p | PE ratio: 239* | Dividend yield: n/a Members-only internet retailer MySale (MYSL) specialises in "flash sales" - sales of designer goods for short periods at knockdown prices. It started life in Australia and New Zealand, which remain its core markets, but it now trades globally. A profits warning in 2014, six months after the firm floated, wiped out four-fifths of its value. But problems were isolated, and sensible investment is paying off. It's tipped to make a profit this year and more than double earnings after that. And it trades at a discount to big rivals. *A PE of 97 is forecast for the year ending June 2018.
Mysale Group share price data is direct from the London Stock Exchange
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