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MYSL Mysale Group Plc

2.255
0.00 (0.00%)
18 Apr 2024 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Mysale Group Plc LSE:MYSL London Ordinary Share JE00BMH4MR96 ORD NPV
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 2.255 1.51 3.00 0.00 01:00:00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
0 0 N/A 0

MySale Group PLC Preliminary Results (3516D)

09/10/2018 7:00am

UK Regulatory


TIDMMYSL

RNS Number : 3516D

MySale Group PLC

09 October 2018

 
MySale Group Plc 
Preliminary results for financial year to 30 June 2018 
 

MySale Group plc (AIM: MYSL) ('the "group"), the leading international online retailer, is pleased to announce its audited preliminary results for the year to 30 June 2018.

 
 Year to 30 June (A$ million)     FY18    FY17   change 
------------------------------  ------  ------  ------- 
 
 Revenue                         292.2   268.4      +9% 
 Gross Profit                     85.7    76.0     +13% 
                                                   +100 
 Gross Margin                    29.3%   28.3%       bp 
 Underlying(1) EBITDA             11.8     8.7     +36% 
 Underlying profit before tax      4.9     3.3     +50% 
 Reported loss before tax        (1.7)   (1.6)      -9% 
 Underlying basic earnings 
  per share (cents)                4.3     2.5     +70% 
 

Strategic and Operational highlights

   --      Active customer base increased 9% to 1.0 million 
   --      Continued focus on activating customers with higher lifetime-value 
   --      Strategic plan to increase own-buy inventory delivered at 23% of online revenue 
   --      Gross margins increased by 100bps 
   --      Further brand partnerships result in over 1.2 million SKUs(2)  online 
   --      Endless Aisle, including our full-price offer, continues to grow 
   --      Key online customer metrics improved 

-- average order value increased 5% to A$91

-- order frequency per customer increased 4% to 3.5x per annum

-- items per basket increased 4% to 3.4 items

   --      Product returns rate remains at industry-leading level of just 5% 

Technology highlights

   --      Data-driven proprietary technology platform fully deployed 

-- supporting online revenue increase and cost reductions

   --      Recent innovations continue to enhance customer engagement: 

-- Increasing uptake of Ourpay - our proprietary 'buy-now, pay-later' payments system

-- Launch of Select, our subscription delivery service

   --      Mobile sits at the heart of customer interactions, representing 60% of orders 
   --      Cumulative app downloads have reached 7.4 million 

Outlook

   --      Current year trading in line with expectations 
   --      The Board expects FY19 trading and underlying EBITDA to be in line with market forecasts 

Carl Jackson, Chief Executive Officer commented;

"We are very pleased to deliver another set of record results, with significant increases in both our sales and profit performance for the year, demonstrating the strategic progress we have made to harness our technology platform, increase customer engagement and drive growth.

"We continue to provide a compelling online retail offer to our global customer base with unrivalled value combined with excellent choice across a number of attractive brands as well as a great user experience across all platforms, particularly mobile, where the majority of our sales are made. Our customer offer was further enhanced this year through the growth of Ourpay, our proprietary 'buy-now, pay-later' solution, and the launch of Select, our delivery subscription service, which have both been very popular with users. We continue to explore the commercialisation opportunities for Ourpay and anticipate launching the first test with an external partner imminently.

"Through targeted investment, customer engagement has improved with increases in average order values, basket size and order frequency. At the same time, we continue to deliver the integrated inventory solutions and new sales channels that our international brand partners require, which are becoming all the more relevant given the structural shift to online across the retail sector generally.

"We aim to build on these foundations in the current year. Our online platform has been strengthened and will deliver even greater efficiency and lower unit costs moving forward.

"While it is early in the current year, and our peak trading period lies ahead, trading to date has been in line with expectations and the board expects that underlying EBITDA for the year will be in line with market forecasts."

The information contained within this announcement is deemed to constitute inside information for the purposes of article 7 of the Market Abuse Regulation (EU) no. 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain

(1) Underlying: is the group's EBITDA, profit after tax expense or earnings per share calculated having excluded certain expenditure of a one-off, non-trading or non-cash nature in order to allow clearer understanding of the underlying performance of the year. Full details are contained within Note 6 to the financial statements. EBITDA: earnings before interest, taxation, depreciation and amortisation

(2) Stock Keeping Unit

Enquiries:

 
 MySale Group plc 
 Carl Jackson, Chief Executive Officer          +61 (0) 414 817 843 
 Graeme Burns, Investor Relations               +44 (0) 777 585 4516 
 
 Zeus Capital Limited (Nominated Adviser 
  & Joint Broker)                               +44 (0) 20 3829 5000 
 Nick Cowles/Andrew Jones, Corporate Finance 
  Benjamin Robertson, Corporate Broking 
 
 N+1 Singer (Joint Broker)                      +44 (0) 20 7496 3000 
 Mark Taylor 
 
 MHP Communications (Financial PR Adviser)      +44 (0) 20 3128 8570 
 Simon Hockridge 
  Giles Robinson 
  Pete Lambie 
 
 
 

About MySale Group

MySale is a leading international online retailer with established retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. Founded in 2007, the Group provides customers with access to outstanding brands and products at discounted prices whilst simultaneously providing brand partners unique international inventory and sales solutions.

The Group provides a flexible marketplace solution in ANZ, SE Asia and the UK for domestic and international brands The Group offers a number of solutions for brands including 1P, 3P [strategic partners, managed and self-managed] The core product categories are womenswear, menswear, footwear, sports, health & beauty, homewares, technology and personalised gifts

Customers' shopping experiences are enhanced by the Group's deployment of leading edge technology to ensure personalised and localised product offerings. The customer experience has been at the heart of the Group's technology development since the earliest days and now mobile commerce is the Group's main sales channel. Proprietary technology innovations deployed include the Ourpay 'buy-now, pay-later' solution which has proved popular with over 130,000 customers using the solution.

The Group's online sales are supported by a robust and flexible network of in-house supply chain infrastructure and technology that enables MySale to offer products from around the world for sale and delivery to customers in each territory.

As a result of these exceptional capabilities in inventory management and international sales MySale has built an enviable portfolio of over 2,500 brand partners from whom products are sourced.

The Group operates websites under a number of different brands all of which operate on a uniform technology platform and a single international logistics infrastructure.

The Group operates 24 websites in eight countries; OzSale and BuyInvite in Australia; NzSale in New Zealand; SingSale in Singapore; MySale in Malaysia, Thailand, the Philippines, the United Kingdom and Hong Kong, and Cocosa in the United Kingdom, Australia and New Zealand; whilst the Group's retail websites are Deals Direct, OO.com and Top Buy in Australia and Identity Direct in Australia and New Zealand.

Chairman's statement

I am delighted to report that the group has followed up on the strong results seen in FY17 and delivered another year of record financial performance, while making further positive progress on our strategic objectives.

Our strategic focus over the last three years has resulted in significant improvements in the top and bottom lines. Over the past 12 months, the group delivered 9% growth in revenues to A$292 million, with an increase in gross profit of 13% to A$86 million and underlying EBITDA rose 36% to A$11.8 million.

We strive to provide the best possible service and value to our customers and have made further encouraging progress on this front, as demonstrated by our improved customer metrics. In the last 12 months we have continued to attract new customers to our offer, and those that transact with us continue to be extremely loyal and engaged with our online retail proposition, with high levels of repeat purchase activity.

Digital remains at the heart of our proposition and we have focused on ensuring that our user experience is both easy and convenient for customers, while fulfilling the needs of our brand and retail partners. In support of this, our new technology platform has really achieved a step change over the past year, providing the flexibility and scalability that underpins all of our strategic objectives.

While our technology platform supports our objectives, it is our team of dedicated staff that deliver these key outcomes. As such, I wish to record the board's appreciation of all our people who strive tirelessly around the globe every day, with impressive application and ingenuity, to deliver world class service to our customers and brand partners.

In the current year we will continue to leverage our strengths, particularly in the ANZ region, to expand the number of local and international brand partners and further extend our full price offering within Endless Aisle. As ever, the group's ability to provide customised sales solutions to our brand partners is a key aspect of how we support them.

We are confident that these initiatives will continue to support ongoing profitable growth and we remain very positive about the future prospects of the group.

_____________________________

Iain McDonald

Chairman

8 October 2018

Review of operations by the Chief Executive Officer

Over the past 12 months, MySale has delivered another record year of growth and improved financial performance, with the group well positioned to continue this positive trend into the new financial year.

We continue to make excellent progress against our strategic initiatives, with a focus on;

   --      providing our customers with exceptional value, brands, choice and service; 

-- excellence in delivering unique sales channels and world-class inventory management to brand partners;

-- leveraging the significant strength and efficiency of our proprietary technology platform and international logistics network.

The group's active customer base increased by 9% in the period, with revenue growing 9% to A$292.2 million (FY17: A$268.4 million). Meanwhile, our customer engagement continued to grow underpinned by our customer-focused digital innovations including Ourpay and Select, which further enhanced our customer offer during the year.

The group's strategic focus remained in growing gross profits rather than revenue. Again, we made further progress here, delivering an increase in gross profit of 13% to A$85.7 million (FY17: A$76.0 million) and a 100 bp increase in gross margin to 29.3% (FY17: 28.3%).

This represents the group's third successive year of increasing revenue, gross profit and gross margin.

 
Revenue and Margin by segment 
                      FY18            Growth vs FY17                    FY17 
-----------                           -----------------------  ----------------------- 
A$ million   Revenue   Gross    GP%   Revenue   Gross   GP Bp  Revenue   Gross    GP% 
                       profit                   profit                   Profit 
                      -------  -----  -------                  -------  -------  ----- 
Group         292.2    85.7    29.3%    +9%     +13%    +100    268.4    76.0    28.3% 
             -------  -------  -----  -------  -------  -----  -------  -------  ----- 
ANZ           242.4    72.9    30.1%    +9%     +11%     +40    221.5    65.7    29.7% 
             -------  -------  -----  -------  -------  -----  -------  -------  ----- 
S-E Asia      33.4      8.9    26.7%    -1%     +10%    +290    33.8      8.1    23.8% 
             -------  -------  -----  -------  -------  -----  -------  -------  ----- 
ROW           16.5      3.8    23.5%   +26%     +67%    +580    13.1      2.3    17.7% 
             -------  -------  -----  -------  -------  -----  -------  -------  ----- 
 

Underlying EBITDA also increased for the third successive year, growing a further 36% to A$11.8 million (FY17: A$8.7 million) as a result of the improved trading together with careful management of the cost base.

This positive performance represents another step forward on the group's path of profitable growth, driven by our clear plan to grow online activity;

-- securing more, higher lifetime-value, customers, via better localised merchandising and pricing;

   --      increasing the proportion of own-buy (1P) inventory while reducing delivery promotions; and 
   --      deploying our technology platform to improve customer engagement and increase efficiency. 

This strategic plan, established in 2015, re-focused the business on its core aims of providing exceptional value to customers in branded products alongside exceptional inventory management solutions to brand partners within the group's three core territories.

During the period, and across all territories, the group continued to dedicate its marketing resources and spend almost exclusively into measurable, digital channels to attract and engage both new and existing customers. The ongoing communication programme has seen those loyal and engaged customers spend move frequently (increase 4% to 3.5 times per year on average), and with transaction KPI's such as average order value and basket size also increasing 4% to A$91 and 3.4 items respectively.

Total underlying operating expenses increased 9% to A$73.9 million (FY17: A$67.4 million) reflecting the increased activity and volumes of trade during the year. The group made a planned investment into additional marketing with a 20% increase to 7.5% of revenue to support long term growth in the customer base.

Moving forward, we anticipate that our technology platform will be key to unlocking further operational efficiencies and reducing costs.

In the new financial year, we are already seeing the benefits that increased automation technology can bring, specifically in terms of lower staff costs, and we anticipate that our enhanced system will deliver additional future savings across buying, merchandising, marketing and logistics.

Technology Development

During the year, the group maintained capital expenditure levels with the previous year, as planned, in order to further develop its proprietary technology capabilities. Following the release of a new and enhanced version of the group's technology platform late in FY17, this year's developments leveraged the capability now available within the group. This included more flexible and scalable functionality which supports our key objectives of increasing online revenue and using efficiency gains to decrease costs.

The group's marketplace-enabled platform allows full integration across every one of the group's sales channels, with all of the group's global portfolio of websites operating from a single platform. Through this, the group now benefits from a single live view of global inventory, which allows both 1P (owned) and 3P (consignment or drop-ship) products to be sold by any of our websites simultaneously.

Similarly, the platform can provide a single live view of each customer and their individual journeys allowing us to better serve their needs across all websites and mobile device apps. The mobile buyer remains at the heart of our customer journey and this channel accounted for 60% of orders received in the past year.

A key element of this technology development has been to enhance the group's data capabilities through better collection and analysis, improved machine learning and automation, which in turn is driving improved customer experiences, increased revenue and more efficiency. The platform allows for campaigns to be launched faster and more efficiently as well as providing seamless user interaction across all devices. These developments provide a step change in capability which will support further growth across the group in future.

In the prior year, the group launched its proprietary programme Ourpay, a 'buy-now, pay-later' programme which allows customers easy budgeting and seamless integration with their shopping journey. This instalment payment option helps customers manage their finances and has been shown to increase both the spend and shopping frequency of those customers joining the programme. Since its launch, this programme has proved popular with customers - more than 130,000 have now used it successfully - with those customers displaying higher average order values and buying frequency.

This payment solution was developed in-house in order to deliver a more flexible, cost-efficient and integrated system, which is better suited to the group's requirements than that provided by third parties. The system automates all aspects of the programme including credit scoring and monitoring; on which the group has adopted a conservative policy. At the year end the receivables balance associated with Ourpay was A$3.8 million and is anticipated to grow as transaction volumes increase. The group is assessing further opportunities to expand the reach of Ourpay and create additional commercial benefits. The launch of a test period with the first external retail partner is anticipated in October 2018.

Following the success of Ourpay, in FY17 the group launched Select, our new subscription delivery service, which allows regular customers to access reduced delivery costs in the period under review. This has also been popular, with more than 30,000 subscriptions purchased by the end of the year.

These specific digital innovations are part of the group's process of continual improvement in our customer experience, enhancing customer loyalty while giving the group better insights into our customers' needs and preferences.

Marketplace

The group's technology platform facilitates our intelligent marketplace and allows direct integration with brands and retailers providing them with access to all of our retail websites, whether that be as part of supporting an inventory management or providing a brand with a new retail channel.

During the period, we invested more time and funds into product selection to ensure customers have the best possible choice available. As a result, our marketplace platform has seen a huge increase in the SKU available in its first full year; increasing over four times to over 1.2 million. The group intends to further extend this product range, allowing brands partners to integrate directly or via third parties.

In addition, as we now have a live feed of global inventory to all websites, the group has been able to extend the length of time products are available and merchandised to customers. We call this Endless Aisle which refers to this incredible shopping selection our platform is now able to offer consumers.

Our marketplace operates with customers' mobile experience at its heart and is also simple and intuitive for vendors to use which allows us to efficiently support our brand partners and their sales ambitions.

Increasingly brands are using marketplace solutions to support their international sales as it provides local knowledge, existing audiences, and a cost-effective launch in a new territory. Due to the single global platform, our brand partners are able to offer their products seamlessly to multiple territories rather than be restricted to a single territory as is common with other platforms.

Brands and Strategic Partnerships

Following the notable strategic partnerships launched in FY17 in the period under review the group increased the number of brand partners listing on the marketplace platform to 2,000, which has driven the substantial increase in the number of SKU's available to customers.

The majority of the increased product selection has come from relationships with 3P suppliers, on which the group does not take any inventory risk as the terms of business are on a consignment or dropship basis. However, we have also successfully increased the proportion of 1P product on our sales channels as this supports product selection, brand curation and overall service proposition for customers. This reached 23% of sales during the period and the group expects that this proportion will continue to increase again in FY19, with a target to reach 25-30% of the sales mix in the medium-term.

Whilst the vast majority of goods sold are still done so on a consignment or drop-ship basis, this 1P strategy supports deeper relationships with brand partners, slightly higher gross margins and provides our customers with a wider product selection and faster delivery times. The group's 1P activity is focused on staple, high quality branded goods where the data supports strong engagement with our customers. This element of our consumer offer is continually improving as it has evolved from a focus on off-price inventory to a more customer-led, data-driven and planned retail solution with more continuity lines.

Our partnerships with flagship retail brands continue to provide a strong endorsement of the group's capabilities in supporting brands in establishing new sales channels as well as in inventory management. The retail landscape is undergoing continued structural change and large brands increasingly recognise the benefits that more integrated inventory partnerships can bring to their operations.

The group's well established international network, flexible and scalable technology platform and resources in key territories make it an ideal partner for international brands and retailers. Our platform allows us to customise our integration with any brand, thus delivering a tailored solution to their requirements.

Operations

During the year, the group's highly efficient platform processed record numbers of transactions, underlining the efficient processes and systems that the group has in place to support brands and serve customers. On average, over the past 12 months more than 40,000 new products were launched daily and over 11 million units were shipped in the year. Positively, customer returns remain at industry leading levels of just 5% overall.

The material progress in establishing the marketplace platform has allowed the group to unlock further operational efficiencies in the period. For example, through increased automation, certain internal functions have been downsized and in some instances outsourced, leaving the group as a leaner and more focused organisation. Having bedded in the new platform throughout the business during FY18 a comprehensive cost reduction programme commenced before the period end, the benefits of which will steadily increase across the FY19 financial year.

Australia & New Zealand (ANZ)

The group's largest operating segment had another year of increased revenues, gross profit and customer volumes. Gross profit increased by 11% to A$72.9 million (FY17: A$65.7 million) while revenue grew 9% to A$242.4 million (FY17: A$221.5 million). Gross Margin rose to 30.1% (FY17: 29.7%).

Our localised offer and strong merchandising continued to resonate with our customer base in the period, with a 4% improvement in our main customer KPIs of average order value, frequency and basket size.

The scale of our operations in this region, combined with our strong position in the online retail landscape, represent significant strengths and opportunities the group. The group plans to focus on developing these further in the new financial year, actively looking to expand the breadth and depth of our online and sales channels in this region, to fully leverage our customer base, physical resource, buying power and expertise. These strengths will be deployed to the benefit of both domestic and international brands using our off-price retail heritage and increasingly the full-price selection our customers seek from us.

The group's retail marketplace has its largest presence in ANZ and is an opportunity to significantly increase the group's addressable market in the region. The group is one of the pre-eminent online retailers in ANZ and has further attractive growth possibilities due to both the lower levels of internet penetration, in comparison to territories such as the UK and the USA, and this region's relative lack of off-price retailers.

In ANZ the group has a small network of physical outlets, part of our offline activities, which is used both to clear the group's own surplus inventory and returns via that offline channel. It's planned that the number of outlets will reduce in FY19 to focus this activity into fewer, more profitable, sites.

In total the outlet and wholesale, which constitute our offline activities represented c 12% of revenue (FY17: 11%). The wholesale syndication activity has been very productive over the last two financial periods as it supported the strategic initiatives to build partnerships, increase the own-buy (1P) element of the sales mix and prove the group's marketplace model to partners. Having achieved these aims the group plans to reduce the weighting of wholesale syndication activity which shall bring a number of its own benefits namely; cost efficiency gains and accretion in the underlying EBITDA margin together with a reduction in trade receivable balances with the associated increase in cash inflows.

South-East Asia

During the period South-East Asia saw gross profit grow 10% to A$8.9 million (FY17: A$8.1 million) as margin improvement was prioritised over revenue growth. Gross Margin increased by 280 bps to 26.7% following a revised pricing policy, while revenue remained flat at A$33.4 million (FY17: A$33.8 million). The continued growth in profitability has been driven by the group's localisation plan which ensures that merchandising, pricing, payment and shipping solutions are all tailored to the needs of local consumers.

In this region the strategy has been to grow the active customer base, so acquisition marketing is a priority to build gross profitability and leverage this increasing scale by using resources more efficiently and achieving lower shipping rates. With a more profitable local model now established and an enviable position within the South-East Asian e-commerce market, the region is an important element of the group's long-term profitable growth.

In the medium to long term this region is anticipated to be increasingly significant as the group grows its customer base and demand for branded products, particularly European and USA brands, continues to increase. With a substantial addressable population, increasing disposable income, lack of off-price competition and high mobile penetration this region is well served by the group's strong value, branded sales offer and exceptional mobile commerce capability.

Rest of World

This territory comprises the group's operations within the UK, which trades predominately under the Cocosa brand and which provides customers with compelling value in premium branded products.

The UK had another good year, as gross profit, the group's priority, increased by 65% to A$3.8 million (FY17: A$2.3 million), revenue increased by 26% to A$16.5 million (FY17: A$13.1 million) and gross margins improved. This growth was underpinned by increased numbers of active customers which is a key objective for the group in newer territories.

These are encouraging results and position the business for further growth in FY19 and beyond. While this region currently represents a relatively small part of the group's overall activities, we operates in the UK's large and well developed online marketplace where engaged and active consumers can be acquired successfully and cost effectively.

The group has a material presence in the UK as it is an important centre for the group's product sourcing team for both UK and European brands. Brands from these territories, along with USA, have grown their weighting within group revenues over the past few years and now account for over half of our worldwide revenue.

Outlook

The group had an excellent year to 30 June 2018, with significant growth in profitability and good progress against our strategic goals, which we aim to build upon in the current year.

In the new financial year, we plan to focus on leveraging new opportunities in ANZ region, which remains our largest operating territory and has the most powerful marketing, logistics and staffing resources of the group. These will be deployed to the benefit of both domestic and international brands using our off-price retail heritage and the full-price selection that our customers increasingly seek from us.

At the same time we plan to reduce our offline activities in the current year, given significant progress against our strategic aims of increasing the own-buy element of our sales mix and proving our marketplace model to partners. As a result, we expect revenues to be broadly level year on year, with growth in core online revenues offsetting this planned reduction in offline. We anticipate, however, that this, along with the full deployment of our technology platform, will bring significant cost efficiency gains and accretion in the underlying EBITDA margin.

While it is early in the current year, and our peak trading period lies ahead, trading to date has been in line with expectations and the board expects that underlying EBITDA for the year will be in line with market forecasts with an overall heavier second half weighting.

_____________________________

Carl Jackson

Chief Executive Officer

8 October 2018

Financial review by the Chief Financial Officer

Revenue and Gross Profit

For the year ended 30 June 2018 group revenue increased by 9% to A$292.2 million (FY17: A$268.3 million) and gross profit increased faster, by 13%, to reach A$85.7 million (FY17: A$76.0 million). This improved performance came as a direct result of the strategic plan implemented by the group in 2015.

Operating Expenses

The increase in activity and gross profit resulted in underlying operating expenses of A$73.9 million (FY17: A$67.4 million) in the year. During the year the group increased staff resources in a number of operational departments to support further growth and ensure the group delivers outstanding service to its customers.

Profit/Loss before Tax

The underlying profit before tax for the year increased 50% A$4.9 million (FY17: A$3.3 million) and the reported loss before tax for the period is A$1.7 million (FY17: A$1.5 million). This reported loss is after the inclusion of a number of one-off and non-cash items which are shown in more detail below and in note 6 to the financial statements in order to provide greater insight as to the underlying profitability of the group.

Profit/Loss after Tax and earnings per share

The underlying profit after tax for the year increased 70% to is A$6.6 million (FY17: A$3.9 million) and the reported loss after tax for the period is $A0.1 million (FY17: A$1.0 million). This reported loss is after the inclusion of a number of one-off and non-cash items which are shown in more detail below and in note 6 to the financial statements in order to provide greater insight as to the underlying profitability of the group.

Note 27 shows the detailed calculations of basic earnings per share for the financial year which increased by 70% to 4.3 cents per share (FY16: 2.5 cents) on an underlying basis and was 0.03 cents loss (FY17: 0.1 cents loss) on a reported basis.

Taxation

The group has recorded a tax benefit of A$1.6 million for the year (FY17: A$0.6 million) which diverges from the group's long term guidance of an effective tax rate of approximately 30%. This divergence arises due to various tax adjustments and timing differences. Full details are provided in note 9 to the financial statements. The group has total tax losses of A$32.4 million (FY17: A$30 million) with the majority located in Australia. The entire tax loss has been recognised with the provision of a deferred tax asset of A$12.1 million (FY17: A$10.5 million).

Balance Sheet, Cash and Working Capital

The group's closing cash balance was A$6.8 million (FY17: A$19.0 million) and the net debt balance was A$6.2 million (FY17: A$8.9 million), well within the group's banking facilities.

The closing cash balance for the year, which is lower than anticipated, reflects a number of significant, temporary working capital outflows which occurred towards the end of the financial year, which will reverse in the current financial period, together with one-off expenditure associated with a prospective acquisition transaction, further details of which are shown below. The working capital impact is predominantly seen by the increase in trade receivables to A$29.9 million (FY17: A$17.0 million) which will reverse in FY19 and thus net cash balances shall increase and are expected to be positive at the end of the current year.

The group's strategic plan allows for selective investment into inventory balances and other working capital deployments to ensure the group is able to take advantage of commercially beneficial purchasing opportunities. A number of purchasing opportunities arose towards the end of the financial year and inventory was acquired and part re-sold, on a wholesale basis.

In the past two financial years the trade receivables balance has built up as the group's offline activities, particularly wholesale syndication, increased. However, now that key objectives, of building partner relationships and proving the marketplace capability, have been achieved, the forward strategy is to reduce that offline wholesale activity which shall deliver a steady reduction in trade receivables and in turn steady increase in cash inflows.

Capital expenditure increased, as planned, as the group invested principally in the development of its proprietary technology platform together with expenditure related to property and equipment upgrades. Total capital expenditure was A$9.1 million (FY17: A$8.5 million).

Banking Facilities

The group's cash balances are held principally with HSBC with whom the group currently has trade finance multi option debt facilities of A$28.1 million. All facilities are renewed on an annual basis.

Underlying Basis

As noted above the group manages its operations by looking at the underlying EBITDA which excludes the impact of a number of one-off and non-cash items of a non-trading nature as this, in the Board's opinion, provides a more representative measure of the group's performance. A reconciliation between reported profit before tax and underlying EBITDA is included at note 6 to the financial statements and outlined below.

 
 A$ million                     FY18   FY17 
 Reported EBITDA                 5.1    3.8 
 Share based payments            0.9    1.1 
 Discontinued activities         0.2    0.3 
 One-off costs                   3.6    2.4 
 Unrealised foreign 
  exchange loss                  2.0    1.0 
                                 6.7    4.8 
 Underlying EBITDA              11.8    8.7 
 Depreciation & Amortisation     6.6    5.3 
 Net interest expense            0.3    0.1 
 Underlying profit before 
  tax                            4.9    3.3 
                               -----  ----- 
 

Included within one-off items are items of a non-trading, non-recurring nature such as acquisition expenses, reorganisation costs, charges arising from system migration and other costs. The principle items in the year under review include A$1.4 million of costs associated with the acquisition and subsequent reorganisation of Identity Direct as previously announced and A$2.0 million of costs associated with potential acquisition transactions which did not conclude.

Whilst it is disappointing to incur costs on projects which do not conclude the group has identified key strategic and commercial benefits that can be derived from increasing the scale of the business and continues to evaluate acquisition opportunities.

Key Performance Indicators

The group manages its operations through the use of a number of key performance indicators (KPI's) such as revenue, revenue growth, gross margin percentage, average order value (AOV), frequency of customer purchase, items in customer basket, average revenue per active customer (RPAC), and underlying EBITDA.

_____________________________

Andrew Dingle

Chief Financial Officer

8 October 2018

 
MySale Group Plc 
 Statement of profit or loss and other comprehensive 
  income 
 For the year ended 30 June 2018 
 
                                                        Note    2018       2017 
                                                               A$'000     A$'000 
 Revenue 
 Revenue from sale of goods                              4      292,204    268,387 
 Cost of sale of goods                                        (206,511)  (192,344) 
 
 Gross profit                                                    85,693     76,043 
                                                              ---------  --------- 
Other operating loss, net    5(1,364)  (1,334) 
 
 Finance income                     10      105 
 Finance costs                7  (271)    (223) 
 Finance costs, net              (261)    (118) 
Expenses 
 Selling and distribution expenses      (51,047)  (44,040) 
 Administration expenses                (34,713)  (32,109) 
                                        --------  -------- 
Loss before income tax benefit      (1,692)  (1,558) 
Income tax benefit    91,640  576 
                        -----  --- 
Loss after income tax benefit for the year attributable 
  to the owners of MySale Group Plc                           (52)  (982) 
 
 
Other comprehensive income 
 
 Items that may be reclassified subsequently to profit 
  or loss 
 Net change in the fair value of cash flow hedges taken 
  to equity, net of tax                                    23    826      259 
 Foreign currency translation                              23  1,271  (1,751) 
                                                               -----  ------- 
Other comprehensive income for the year, net of tax      2,097  (1,492) 
                                                          -----  ------- 
Total comprehensive income for the year attributable 
  to the owners of MySale Group Plc                        2,045  (2,474) 
                                                           =====  ======= 
                                   Cents   Cents 
 
  Basic earnings per share      27  (0.03)  (0.65) 
  Diluted earnings per share    27  (0.03)  (0.65) 
 

The above statement of profit or loss and other comprehensive income should be read in conjunction with the accompanying notes

 
MySale Group Plc 
 Balance sheet 
 As at 30 June 2018 
                                     Note   2018     2017 
                                           A$'000   A$'000 
 Assets 
 
 Current assets 
 Cash and cash equivalents            10     6,770   19,027 
 Trade and other receivables          11    29,854   16,951 
 Inventories                          12    38,670   38,042 
 Derivative financial instruments               38        - 
 Income tax receivable                         115        - 
 Other                                13     3,957    4,949 
 Total current assets                       79,404   78,969 
                                           -------  ------- 
 
 Non-current assets 
 Property, plant and equipment        14     2,571    2,711 
 Intangibles                          15    38,542   35,572 
 Deferred tax                         16    12,141   10,544 
 Total non-current assets                   53,254   48,827 
                                           -------  ------- 
 
 Total assets                              132,658  127,796 
                                           -------  ------- 
 
 
Liabilities 
 
 Current liabilities 
 Trade and other payables            17  30,023  28,586 
 Borrowings                          18  12,998  10,014 
 Derivative financial instruments             -     788 
 Income tax payable                           -     193 
 Provisions                          19   2,816   2,283 
 Deferred revenue                         8,337  10,222 
 Total current liabilities               54,174  52,086 
                                         ------  ------ 
 
 Non-current liabilities 
 Borrowings                          20      54     143 
 Provisions                          21     272     332 
 Total non-current liabilities              326     475 
                                         ------  ------ 
 
 Total liabilities                       54,500  52,561 
                                         ------  ------ 
Net assets      78,158  75,235 
                 ======  ====== 
 
 
                                    Equity 
 Share capital                                        22          -          - 
 Share premium account                                      306,363    306,363 
 Other reserves                                       23  (122,983)  (125,958) 
 Accumulated losses                                       (105,202)  (105,150) 
               Equity attributable to the owners of MySale Group 
  Plc                                                        78,178     75,255 
 Non-controlling interests                                     (20)       (20) 
 
 Total equity                                                78,158     75,235 
                                                          =========  ========= 
 
 
  The above balance sheet should be read in conjunction with the accompanying 
                                     notes 
The financial statements of MySale Group Plc (company number 115584 (Jersey)) 
 were approved by the Board of Directors and authorised for issue on 8 October 
 2018. They were signed on its behalf by: 
 ___________________________ ___________________________ 
 Carl Jackson Andrew Dingle 
 Director Director 
 
 
MySale Group 
 Plc 
 Statement of 
 changes in 
 equity 
 For the year 
 ended 30 June 
 2018 
                    Share                                               Total 
                   premium     Other    Accumulated  Non-controlling   equity 
                   account   reserves     losses        interest 
                   A$'000     A$'000      A$'000         A$'000        A$'000 
 
 Balance at 1 
  July 2016         306,363  (125,763)    (104,168)             (20)     76,412 
 
 Loss after 
  income tax 
  benefit 
  for the year            -          -        (982)                -      (982) 
 Other 
  comprehensive 
  income for 
  the year, net 
  of tax                  -    (1,492)            -                -    (1,492) 
 
 Total 
  comprehensive 
  income for 
  the year                -    (1,492)        (982)                -    (2,474) 
 
 Transactions 
 with owners in 
 their capacity 
 as owners: 
 Share-based 
  payments (note 
  23)                     -      1,297            -                -      1,297 
 
 Balance at 30 
  June 2017         306,363  (125,958)    (105,150)             (20)     75,235 
                  =========  =========  ===========  ===============  ========= 
                    Share 
                    premium     Other    Accumulated  Non-controlling 
                                                                         Total 
                    account   reserves     losses        interest       equity 
                    A$'000     A$'000      A$'000         A$'000        A$'000 
 
  Balance at 1 
   July 2017         306,363  (125,958)    (105,150)             (20)     75,235 
 
  Loss after 
   income tax 
   benefit 
   for the year            -          -         (52)                -       (52) 
  Other 
   comprehensive 
   income for 
   the year, net 
   of tax                  -      2,097            -                -      2,097 
 
  Total 
   comprehensive 
   income for 
   the year                -      2,097         (52)                -      2,045 
 
  Transactions 
  with owners in 
  their capacity 
  as owners: 
  Share-based 
   payments (note 
   23)                     -        878            -                -        878 
 
  Balance at 30 
   June 2018         306,363  (122,983)    (105,202)             (20)     78,158 
                   =========  =========  ===========  ===============  ========= 
 

The above statement of changes in equity should be read in conjunction with the accompanying notes

 
 
  MySale Group Plc 
  Statement of cash flows 
  For the year ended 30 June 2018 
                                                           Note      2018     2017 
                                                                    A$'000   A$'000 
  Cash flows from operating activities 
  Loss before income tax benefit for the year                       (1,692)  (1,558) 
 
  Adjustments for: 
  Depreciation and amortisation                                       6,576    5,275 
  Net gain on disposal of property, plant and equipment                (17)     (15) 
  Interest income                                                      (10)    (105) 
  Interest expense                                                      271      223 
 
                                                                      5,128    3,820 
 
  Change in operating assets and liabilities: 
  Increase in trade and other receivables                          (13,012)  (7,893) 
  Increase in inventories                                             (627)  (2,529) 
  Decrease in other operating assets                                    670    3,190 
  Increase/(decrease) in trade and other payables                     1,224  (1,167) 
  Increase in other provisions                                        1,520    1,207 
  Decrease in deferred revenue                                      (1,733)  (1,455) 
 
                                                                    (6,830)  (4,827) 
  Interest received                                                      10      105 
  Interest paid                                                       (271)    (223) 
  Income taxes paid                                                   (182)    (575) 
 
  Net cash used in operating activities                             (7,273)  (5,520) 
                                                                   --------  ------- 
 
 
Cash flows from investing activities 
 Payment for purchase of business, net of cash acquired             -   (3,090) 
 Payments for property, plant and equipment                     (837)   (1,184) 
 Payments for intangibles                                     (8,263)   (7,308) 
 Proceeds from disposal of property, plant and equipment            -        68 
 Proceeds from release of security deposits                        17       103 
 
 Net cash used in investing activities                        (9,083)  (11,411) 
                                                              -------  -------- 
 
 
Cash flows from financing activities 
 Proceeds from borrowings                                -   13,234 
 Repayment of borrowings                           (4,775)  (9,671) 
 Repayments of leases                                 (38)     (28) 
 Additional lease finance                                -      146 
 
 Net cash (used in)/from financing activities      (4,813)    3,681 
                                                   -------  ------- 
 
 
Net decrease in cash and cash equivalents                    (21,169)  (13,250) 
 Cash and cash equivalents at the beginning of the 
  financial year                                                19,027    34,005 
 Effects of exchange rate changes on cash and cash 
  equivalents                                                    1,204   (1,728) 
 
 Cash and cash equivalents at the end of the financial 
  year                                                    10     (938)    19,027 
                                                              ========  ======== 
 

The above statement of cash flows should be read in conjunction with the accompanying notes

 
MySale Group Plc 
 Notes to the financial statements 
 30 June 2018 
 
 
 Note 1. General information 
 
 MySale Group Plc is a group consisting of MySale Group Plc (the 'company' 
 or 'parent entity') and its subsidiaries (the 'group'). The financial statements 
 of the group, in line with the location of the majority of the group's operations 
 and customers, are presented in Australian dollars and generally rounded 
 to the nearest thousand dollars. 
 The principal business of the group is the operating of online shopping 
 outlets for consumer goods like ladies, men and children's fashion clothing, 
 accessories, beauty and homeware items. 
 
 MySale Group Plc is a public company, limited by shares, listed on the AIM 
 (Alternate Investment Market), a sub-market of the London Stock Exchange. 
 The company is incorporated and registered under the Companies (Jersey) 
 Law 1991. The company is domiciled in Australia. 
 
 The registered office of the company is 3(rd) Floor, Ogier House, The Esplanade, 
 44 Esplanade Street. Helier, JE4 9WG, Jersey and principal place of business 
 is at 3/120 Old Pittwater Road, Brookvale, NSW 2100, Australia. 
 
 The financial statements were authorised for issue, in accordance with a 
 resolution of directors, on 8 October 2018. The directors have the power 
 to amend and reissue the financial statements. 
 
 
Note 2. Significant accounting policies 
 
 Basis of preparation 
 This condensed consolidated financial information for the year ended 30 
 June 2018 has been prepared in accordance with the recognition and measurement 
 criteria of International Financial Reporting Standards as adopted by the 
 European Union ("Adopted IFRSs"), IFRS IC Interpretations and the Companies 
 (Jersey) Law 1991. 
 The financial information contained in this preliminary announcement for 
 the years ended 30 June 2018 and 30 June 2017 does not comprise the group's 
 statutory financial statements within the meaning of Companies (Jersey) 
 Law 1991. Statutory accounts for the year ended 30 June 2018 will be filed 
 with the Jersey Companies Registry in due course. The auditors' report on 
 the statutory accounts for each of the years ended 30 June 2018 and 30 June 
 2017 is unqualified, does not draw attention to any matters by way of emphasis 
 and does not contain any statement under any matters that are required to 
 be reported by exception under Companies (Jersey) Law 1991. 
Going concern 
 The directors have reviewed the group's forecast and projections, including 
 assumptions concerning capital expenditure and expenditure commitments and 
 their impact on cash flows, and have a reasonable expectation that the group 
 has adequate financial resources to continue its operations for the foreseeable 
 future. For this reason they have continued to adopt the going concern basis 
 in preparing the financial statements. 
In preparing the preliminary announcement, the directors have also made 
 reasonable and prudent judgements and estimates and prepared the preliminary 
 announcement on the going concern basis. The preliminary announcement and 
 strategic report contained herein give a true and fair view of the assets, 
 liabilities, financial position and profit and loss of the group. 
Changes to accounting standards 
 There have been no changes to accounting standards during the year which 
 have had or are expected to have any significant impact on the group. 
 
 
Note 3. Critical accounting judgements, estimates and assumptions 
 
 The preparation of the financial statements requires management to make 
 judgements, estimates and assumptions that affect the reported amounts in 
 the financial statements. Management continually evaluates its judgements 
 and estimates in relation to assets, liabilities, contingent liabilities, 
 revenue and expenses. Management bases its judgements, estimates and assumptions 
 on historical experience and on other various factors, including expectations 
 of future events, management believes to be reasonable under the circumstances. 
 The resulting accounting judgements and estimates will seldom equal the 
 related actual results. The judgements, estimates and assumptions that have 
 a significant risk of causing a material adjustment to the carrying amounts 
 of assets and liabilities (refer to the respective notes) within the next 
 financial year are discussed below. 
Provision for obsolete and slow-moving inventories 
 The provision for obsolete and slow-moving inventories assessment requires 
 a degree of estimation and judgement. The level of the provision is assessed 
 by taking into account the recent sales experience, the ageing of inventories 
 and other factors that affect inventory obsolescence. 
Estimation of useful lives of assets 
 The group determines the estimated useful lives and related depreciation 
 and amortisation charges for its property, plant and equipment and finite 
 life intangible assets. The useful lives could change significantly as a 
 result of technical innovations or some other event. The depreciation and 
 amortisation charge will increase where the useful lives are less than previously 
 estimated or technically obsolete or non-strategic assets that have been 
 abandoned or sold will be written off or written down. 
Goodwill 
 The group tests annually, or more frequently if events or changes in circumstances 
 indicate impairment, whether goodwill has suffered any impairment, in accordance 
 with the accounting policy stated in note 2. The recoverable amounts of 
 cash-generating units have been determined based on value-in-use calculations. 
 These calculations require the use of assumptions, including estimated discount 
 rates based on the current cost of capital and growth rates of the estimated 
 future cash flows. No impairment charge was required during the financial 
 year ended 30 June 2018 (2017: A$nil). 
Impairment of non-financial assets 
 The group assesses impairment of non-financial assets at each reporting 
 date by evaluating conditions specific to the group and to the particular 
 asset that may lead to impairment. If an impairment trigger exists, the 
 recoverable amount of the asset is determined. This involves fair value 
 less costs of disposal or value-in-use calculations, which incorporate a 
 number of key estimates and assumptions. 
Income tax 
 The group is subject to income taxes in the jurisdictions in which it operates. 
 Significant judgement is required in determining the provision for income 
 tax. There are many transactions and calculations undertaken during the 
 ordinary course of business for which the ultimate tax determination is 
 uncertain. The group recognises liabilities for anticipated tax audit issues 
 based on the group's current understanding of the tax law. Where the final 
 tax outcome of these matters is different from the carrying amounts, such 
 differences will impact the current and deferred tax provisions in the period 
 in which such determination is made. 
Recovery of deferred tax assets 
 Deferred tax assets are recognised for deductible temporary differences 
 only if the group considers it is probable that future taxable amounts will 
 be available to utilise those temporary differences and tax losses. 
 
 
Note 4. Operating segments 
 
 Identification of reportable operating segments 
 The group's operating segments are determined based on the internal reports 
 that are reviewed and used by the Board of Directors (being the Chief Operating 
 Decision Makers ('CODM')) in assessing performance and in determining the 
 allocation of resources. 
The CODM reviews revenue and gross profit by reportable segments, being 
 geographical regions. The accounting policies adopted for internal reporting 
 to the CODM are consistent with those adopted in these financial statements. 
The group operates separate websites in each country that it sells goods 
 in. Revenue from external customers is attributed to each country based 
 on the activity on that country's website. Similar types of goods are sold 
 in all segments. The group's operations are unaffected by seasonality. 
Intersegment transactions 
 Intersegment transactions were made at market rates and are eliminated on 
 consolidation. 
Segment assets and liabilities 
 Assets and liabilities are managed on a group basis. The CODM does not regularly 
 review any asset or liability information by segment and, accordingly there 
 is no separate segment information. Refer to the balance sheet for group 
 assets and liabilities. 
Major customers 
 During the year ended 30 June 2018 there were no major customers (2017: 
 none). A customer is considered major if its revenues are 10% or more of 
 the group's revenue. 
Operating segment information 
                                       Australia               Rest of 
                                          and      South-East    the 
                                      New Zealand     Asia      world    Total 
 - 2018                                 A$'000       A$'000    A$'000    A$'000 
 
 Revenue 
 Sales to external customers              242,365      33,360   16,479   292,204 
 Total revenue                            242,365      33,360   16,479   292,204 
                                      -----------  ----------  -------  -------- 
 
 Gross profit                              72,920       8,896    3,877    85,693 
                                      -----------  ----------  ------- 
 Other operating loss, net                                               (1,364) 
 Selling and distribution expenses                                      (51,047) 
 Administration expenses                                                (34,713) 
 Finance income                                                               10 
 Finance costs                                                             (271) 
 Loss before income tax benefit                                          (1,692) 
 Income tax benefit                                                        1,640 
                                                                        -------- 
 Loss after income tax benefit                                              (52) 
                                                                        -------- 
                                       Australia               Rest of 
                                           and      South-East    the 
                                       New Zealand     Asia      World    Total 
  - 2017                                 A$'000       A$'000    A$'000    A$'000 
 
  Revenue 
  Sales to external customers              221,451      33,806   13,130   268,387 
  Total revenue                            221,451      33,806   13,130   268,387 
                                       -----------  ----------  -------  -------- 
 
  Gross profit                              65,662       8,058    2,323    76,043 
                                       -----------  ----------  ------- 
  Other operating loss, net                                               (1,334) 
  Selling and distribution expenses                                      (44,040) 
  Administration expenses                                                (32,109) 
  Finance income                                                              105 
  Finance costs                                                             (223) 
  Loss before income tax benefit                                          (1,558) 
  Income tax benefit                                                          576 
                                                                         -------- 
  Loss after income tax benefit                                             (982) 
                                                                         -------- 
 
 
Note 5. Other operating loss, net 
                                                           2018     2017 
                                                          A$'000   A$'000 
 
 Net foreign exchange loss                                (1,408)  (1,425) 
 Net gain on disposal of property, plant and equipment         17       15 
 Other income                                                  27       76 
 
 Other operating loss, net                                (1,364)  (1,334) 
                                                          =======  ======= 
 
 
Note 6. EBITDA reconciliation (earnings before interest, taxation, depreciation 
 and amortisation) 
                                        2018     2017 
                                       A$'000   A$'000 
 
 EBITDA reconciliation 
 Loss before income tax                (1,692)  (1,558) 
 Less: Interest income                    (10)    (105) 
 Add: Interest expense                     271      223 
 Add: Depreciation and amortisation      6,576    5,275 
 
 EBITDA                                  5,145    3,835 
                                       =======  ======= 
Underlying EBITDA represents EBITDA adjusted for significant, unusual and 
 other one-off items. 
                                                                  2018    2017 
                                                                  A$'000  A$'000 
  Underlying EBITDA reconciliation 
  EBITDA                                                           5,145   3,835 
  Share-based payments                                               878   1,132 
  Reorganisation and discontinued operations                         190     320 
  One-off costs of non-trading, non-recurring nature including 
   acquisition expenses                                            3,588   2,434 
  Unrealised foreign exchange loss                                 1,950     953 
 
  Underlying EBITDA                                               11,751   8,674 
                                                                  ======  ====== 
 
 
Note 7. Expenses 
                                                                  2018     2017 
                                                                 A$'000   A$'000 
 
 Loss before income tax includes the following specific 
  expenses: 
 
 Sales, distribution and administration expenses: 
 Staff costs (note 8)                                             37,559   34,254 
 Marketing expenses                                               22,258   18,119 
 Occupancy costs                                                   6,148    5,575 
 Merchant and other professional fees                              7,853    5,764 
 Depreciation and amortisation                                     6,576    5,275 
 Other administration costs                                        5,366    7,162 
 
 Total sales, distribution and administration expenses            85,760   76,149 
 
 Underlying operating expenses 
 Total sales, distribution and administration expenses            85,760   76,149 
 Add: Realised foreign currency (gain)/loss                         (55)      472 
 Add: Other income                                                  (27)     (76) 
 Add: Gain on disposal of fixed assets                              (17)     (15) 
 Less: Share-based payments, one-off costs and reorganisation 
  and discontinued operations                                    (4,656)  (3,886) 
 Less: Depreciation and amortisation                             (6,576)  (5,275) 
 
 Total underlying operating expenses                              74,429   67,369 
 
 Finance costs 
 Interest and finance charges paid/payable                           271      223 
 
 Occupancy costs include: 
 Minimum operating lease payments                                  5,068    4,568 
 
 Cost of inventories recognised as an expense in 'cost 
  of sales' in profit or loss                                    159,939  152,426 
                                                                 -------  ------- 
 
 
Note 8. Staff costs 
                                       2018    2017 
                                      A$'000  A$'000 
 
 Aggregate remuneration: 
 Wages and salaries                   30,245  27,064 
 Social security costs                 2,648   2,380 
 Long term employee incentive plan       878   1,297 
 Other staff costs and benefits        3,788   3,513 
 
 Total staff costs                    37,559  34,254 
                                      ======  ====== 
                                                                 2018  2017 
 
  The average monthly number of employees (including executive 
   directors and those on a part-time basis) was: 
  Sales and distribution                                           200   363 
  Administration                                                   271   181 
 
                                                                   471   544 
                                                                  ====  ==== 
 
 
 
Note 9. Income tax benefit 
                                                                      2018     2017 
                                                                     A$'000   A$'000 
 
 Income tax benefit 
 Current tax                                                             842      624 
 Deferred tax - origination and reversal of temporary differences    (2,237)    (397) 
 Adjustment recognised for prior years                                 (245)    (803) 
 
 Aggregate income tax benefit                                        (1,640)    (576) 
 
 Deferred tax included in income tax benefit comprises: 
 Increase in deferred tax assets (note 16)                           (2,237)    (397) 
 
 Numerical reconciliation of income tax benefit and tax 
  at the statutory rate 
 Loss before income tax benefit                                      (1,692)  (1,558) 
 
 Tax at the statutory tax rate of 30%                                  (508)    (467) 
 Effect of overseas tax rates                                          (293)      183 
 
 Tax effect amounts which are not deductible/(taxable) 
  in calculating taxable income: 
      Non-deductible expenses                                             32       22 
      Tax-exempt income                                                 (40)        - 
 
                                                                       (809)    (262) 
 Prior year tax losses not recognised now recognised                   (524)        - 
 Change in recognised deductible temporary differences                   (8)        - 
 Adjustment recognised for prior periods                               (299)    (314) 
 
 Income tax benefit                                                  (1,640)    (576) 
                                                                     =======  ======= 
The tax rates of the main jurisdictions are Australia 30% (2017: 30%), Singapore 
 17% (2017: 17%), New Zealand 28% (2017: 28%), United Kingdom 19% (2017: 
 20%) and United States 42.8% (2017: 42.8%). 
 
 
Note 10. Current assets - cash and cash equivalents 
                                                                   2018     2017 
                                                                  A$'000   A$'000 
 
 Cash at bank                                                       6,573  12,314 
 Bank deposits at call                                                197   6,713 
 
                                                                    6,770  19,027 
 
 Reconciliation to cash and cash equivalents at the end 
  of the financial year 
 The above figures are reconciled to cash and cash equivalents 
  at the end of the financial year as shown in the statement 
  of cash flows as follows: 
 
 Balances as above                                                  6,770  19,027 
 Bank overdraft (note 18)                                         (7,708)       - 
 
 Balance as per statement of cash flows                             (938)  19,027 
                                                                  =======  ====== 
 
 
Note 11. Current assets - trade and other receivables 
                                                   2018    2017 
                                                  A$'000  A$'000 
 
 Trade receivables                                29,780  16,800 
 Less: Provision for impairment of receivables     (311)    (86) 
                                                  29,469  16,714 
 
 Other receivables                                   385     237 
 
                                                  29,854  16,951 
                                                  ======  ====== 
 
 
 Trade receivables include uncleared cash receipts due from online customers 
 which amounted to A$4,996,000 (2017: A$2,515,000). 
 
 
Note 12. Current assets - inventories 
                                                  2018    2017 
                                                 A$'000  A$'000 
 
 Goods for resale                                36,476  35,403 
 Obsolete and slow-moving inventory provision     (529)   (895) 
                                                 35,947  34,508 
 
 Stock in transit                                 2,723   3,534 
 
                                                 38,670  38,042 
                                                 ======  ====== 
 
 
 Write-downs of inventories to net realisable value recognised as an expense 
 during the year ended 30 June 2018 amounted to A$275,000 (2017: A$281,000). 
 This expense has been included in 'cost of sales' in profit or loss. 
 
 
Note 13. Current assets - other 
                          2018    2017 
                         A$'000  A$'000 
 
 Prepayments              1,339   1,419 
 Prepaid inventory        2,237   3,030 
 Other deposits             316     333 
 Other current assets        65     167 
 
                          3,957   4,949 
                         ======  ====== 
 
 
 Prepaid inventory relates to the costs of goods for resale that have been 
 paid for by the group but not delivered to its distribution centres for 
 further dispatch to the customers who placed the orders as at the reporting 
 date. The corresponding cash received in advance from customers are accounted 
 for within deferred revenue category in the balance sheet which includes 
 the total amount of cash received for the goods not delivered to customers 
 at the reporting date. 
 
 
Note 14. Non-current assets - property, plant and equipment 
 
 Reconciliations 
 Reconciliations of the written down values at the beginning and end of the 
 current and previous financial year are set out below: 
                        Leasehold    Plant and    Fixtures     Motor 
                       improvements  equipment  and fittings  vehicles   Total 
                          A$'000      A$'000       A$'000      A$'000   A$'000 
 
 Balance at 1 July 
  2016                          209      1,467           497        53    2,226 
 Additions                      477        154           306       286    1,223 
 Additions through 
  business 
  combinations                    -        489             -         -      489 
 Disposals                      (7)        (5)          (12)      (25)     (49) 
 Exchange differences           (3)       (37)           (1)         -     (41) 
 Depreciation expense         (169)      (729)         (189)      (50)  (1,137) 
 
 Balance at 30 June 
  2017                          507      1,339           601       264    2,711 
 Additions                      278        545            39         -      862 
 Disposals                        -       (36)             -       (2)     (38) 
 Exchange differences           (3)         29          (14)         3       15 
 Depreciation expense         (170)      (567)         (189)      (53)    (979) 
 
 Balance at 30 June 
  2018                          612      1,310           437       212    2,571 
                       ============  =========  ============  ========  ======= 
 
 
Note 15. Non-current assets - intangibles 
 
 Reconciliations 
 Reconciliations of the written down values at the beginning and end of the 
 current and previous financial year are set out below: 
                                        Customer                 ERP 
                            Goodwill  relationships  Software  system    Total 
                             A$'000      A$'000       A$'000   A$'000   A$'000 
 
 Balance at 1 July 2016       21,504          1,976     3,916    2,369   29,765 
 Additions                         -              -     6,851      492    7,343 
 Additions through 
  business combinations        2,515            124         -        -    2,639 
 Disposals                         -              -       (3)        -      (3) 
 Exchange differences              -           (33)       (9)        8     (34) 
 Amortisation expense              -        (1,141)   (2,133)    (864)  (4,138) 
 
 Balance at 30 June 2017      24,019            926     8,622    2,005   35,572 
 Additions                         -            251     7,451      841    8,543 
 Exchange differences             24              -         -        -       24 
 Amortisation expense              -          (572)   (4,025)  (1,000)  (5,597) 
 
 Balance at 30 June 2018      24,043            605    12,048    1,846   38,542 
                            ========  =============  ========  =======  ======= 
Amortisation expense is included in 'administration expenses' in profit 
 or loss. 
 
 
Note 16. Non-current assets - deferred tax 
                                                                     2018    2017 
                                                                    A$'000  A$'000 
 
 Deferred tax asset comprises temporary differences attributable 
  to: 
 
 Amounts recognised in profit or loss: 
      Tax losses                                                     9,692   8,876 
      Accrued expenses                                               1,281     485 
      Provisions                                                       996     784 
      Sundry                                                           292     673 
      Property, plant and equipment                                     61       4 
      Intangibles                                                    (181)   (278) 
 
 Deferred tax asset                                                 12,141  10,544 
 
 Movements: 
 Opening balance                                                    10,544  10,295 
 Credited to profit or loss (note 9)                                 2,237     397 
 Exchange loss                                                       (640)   (148) 
 
 Closing balance                                                    12,141  10,544 
                                                                    ======  ====== 
Deferred income tax assets are recognised for tax losses, non-deductible 
 accruals and provisions and capital allowances carried forward to the extent 
 that realisation of the related tax benefits through future taxable profits 
 is probable. 
 
 
Note 17. Current liabilities - trade and other payables 
                                 2018    2017 
                                A$'000  A$'000 
 
 Trade payables                 19,879  23,518 
 Other payables and accruals     7,663   4,450 
 Sales tax payable               2,481     618 
 
                                30,023  28,586 
                                ======  ====== 
 
 
Note 18. Current liabilities - borrowings 
                                                 2018    2017 
                                                A$'000  A$'000 
 
 Bank overdraft                                  7,708       - 
 Bank loans                                      5,200   5,200 
 Bank loans under interchangeable facilities         -   4,775 
 Finance lease liability                            90      39 
 
                                                12,998  10,014 
                                                ======  ====== 
 
 
Note 19. Current liabilities - provisions 
                                 2018    2017 
                                A$'000  A$'000 
 
 Employee benefits provision     1,463   1,115 
 Lease make good provision         135     173 
 Gift voucher provision            535     433 
 Sales returns provision           683     562 
 
                                 2,816   2,283 
                                ======  ====== 
 
 
Note 20. Non-current liabilities - borrowings 
                             2018    2017 
                            A$'000  A$'000 
 
 Finance lease liability        54     143 
                            ======  ====== 
Total secured liabilities 
 The total secured liabilities (current and non-current) are as follows: 
                                                 2018    2017 
                                                A$'000  A$'000 
 
 Bank overdraft                                  7,708       - 
 Bank loans                                      5,200   5,200 
 Bank loans under interchangeable facilities         -   4,775 
 Finance lease liability                           144     182 
 
                                                13,052  10,157 
                                                ======  ====== 
 
 
Note 21. Non-current liabilities - provisions 
                                 2018    2017 
                                A$'000  A$'000 
 
 Employee benefits provision       272     332 
                                ======  ====== 
 
 
Note 22. Equity - share capital 
                                            2018         2017       2018    2017 
                                           Shares       Shares     A$'000  A$'000 
 
 Ordinary shares GBPnil each (2017: 
  GBPnil) 
  - issued and fully paid                154,331,652  151,331,652       -       - 
                                         ===========  ===========  ======  ====== 
 
 
 Authorised share capital 
 200,000,000 (2017: 200,000,000) ordinary shares of GBPnil each. 
 The increase on the ordinary shares happened at the beginning of the year, 
 on 1 July 2017. 
 
 
Note 23. Equity - other reserves 
                                         2018       2017 
                                        A$'000     A$'000 
 
 Foreign currency reserve                  3,458      2,187 
 Hedging reserve - cash flow hedges           38      (788) 
 Share-based payments reserve              6,277      5,399 
 Capital reorganisation reserve        (132,756)  (132,756) 
 
                                       (122,983)  (125,958) 
                                       =========  ========= 
Movements in reserves 
 Movements in each class of reserve during the current and previous financial 
 year are set out below: 
                      Foreign            Share-based     Capital 
                      currency  Hedging   payments    reorganisation    Total 
                       A$'000   A$'000     A$'000         A$'000       A$'000 
 
 Balance at 1 July 
  2016                   3,938  (1,047)        4,102       (132,756)  (125,763) 
 Foreign currency 
  translation          (1,751)        -            -               -    (1,751) 
 Cash flow hedge             -      259            -               -        259 
 Share-based 
  payments                   -        -        1,297               -      1,297 
 
 Balance at 30 June 
  2017                   2,187    (788)        5,399       (132,756)  (125,958) 
 Foreign currency 
  translation            1,271        -            -               -      1,271 
 Cash flow hedge             -      826            -               -        826 
 Share-based 
  payments                   -        -          878               -        878 
 
 Balance at 30 June 
  2018                   3,458       38        6,277       (132,756)  (122,983) 
                      ========  =======  ===========  ==============  ========= 
 
 
Note 24. Equity - dividends 
 
 There were no dividends paid, recommended or declared during the current 
 or previous financial year. 
 
 
Note 25. Contingent liabilities 
 
 The group has issued a bank guarantee through its banker ANZ Bank New Zealand 
 Limited, in respect of customs and duties obligations amounting to NZ$150,000 
 (2017: NZ$150,000). 
 
 The group issued bank guarantees through its banker, Hong Kong and Shanghai 
 Banking Corporation, in respect of lease obligations amounting to A$979,000 
 (2017: A$979,000). 
 
 
Note 26. Commitments 
                                                                    2018    2017 
                                                                   A$'000  A$'000 
 
 Lease commitments - operating 
 Committed at the reporting date but not recognised as 
  liabilities, payable: 
 Within one year                                                    3,987   3,324 
 One to five years                                                  7,681   9,138 
 More than five years                                                 314       - 
 
                                                                   11,982  12,462 
 
 Lease commitments - finance 
 Committed at the reporting date and recognised as liabilities, 
  payable: 
 Within one year                                                       92      51 
 One to five years                                                     56     149 
 
 Total commitment                                                     148     200 
 Less: Future finance charges                                         (4)    (18) 
 
 Net commitment recognised as liabilities                             144     182 
 
 Representing: 
 Finance lease liability - current (note 18)                           90      39 
 Finance lease liability - non-current (note 20)                       54     143 
 
                                                                      144     182 
 
 Sub-lease receivable - operating 
 Committed at the reporting date but not recognised as 
  assets, receivables: 
 Within one year                                                        -     269 
 One to five years                                                      -     289 
 
                                                                        -     558 
                                                                   ======  ====== 
The group leases office space, land and buildings and warehouses from non-related 
 parties under non-cancellable operating lease agreements. The leases have 
 varying terms, escalation clauses and renewal rights. 
 
 The group leases certain motor vehicles from non-related parties under finance 
 leases. The lease agreements do not have renewal clauses but provide the 
 group with options to purchase the leased assets at nominal values at the 
 end of the lease term. 
The carrying amounts of motor vehicles held under finance leases are A$144,000 
 (2017: A$182,000) at the reporting date. 
The company previously subleased some of its office and warehouse space 
 to related and non-related parties. The subleases have varying terms and 
 expiry dates. 
 
 
Note 27. Earnings per share                                                               2018    2017 
                                                               A$'000  A$'000 
 
 Loss after income tax attributable to the owners of MySale 
  Group Plc                                                      (52)   (982) 
 
 Add back items of a one-off, non-trading nature (note 
  6)                                                            6,606   4,839 
 
 Underlying profit after income tax attributable to the 
  owners of MySale Group Plc                                    6,554   3,857 
                                                               ======  ====== 
                                                               Number       Number 
 
  Weighted average number of ordinary shares used in 
   calculating 
   basic earnings per share                                   154,331,652  151,331,652 
 
  Weighted average number of ordinary shares used in 
   calculating 
   diluted earnings per share                                 154,331,652  151,331,652 
                                                              ===========  =========== 
                                        Cents   Cents 
 
  Basic earnings per share               (0.03)  (0.65) 
  Diluted earnings per share             (0.03)  (0.65) 
  Underlying basic earnings per share      4.25    2.50 
8,047,850 (2017: 8,615,909) employee long term incentives have been excluded 
 from the 2018 diluted earnings calculation as they are anti-dilutive for 
 the year. 
 
 
Note 28. Share-based payments 
 
 The company has two employee share plans; (1) the Executive Incentive Plan 
 ('EIP') and (2) the Loan Share Plan ('LSP'). In accordance with the terms 
 of each plan 100% of the ordinary shares will vest three years from grant 
 date subject to the achievement of the Underlying Earnings Before Interest, 
 Tax, Depreciation and Amortisation ('EBITDA') included in the company's 
 internal forecasts set by the Board in the year of the grant. 
In July 2015, 3,000,000 options over the ordinary share capital of the company 
 were granted to the Chairman with an exercise price of GBP0.53. 1,000,000 
 options will vest when the company's share price reaches GBP1.50, a further 
 1,500,000 shall vest when the company's share price reaches GBP2.26 and 
 a further 500,000 shall vest when the company's share price reaches GBP2.75. 
 The options expire five years after the grant date. Other than the vesting 
 conditions, all other terms are the same as the EIP. The fair value of the 
 accounting expense in relation to these options are recognised over the 
 vesting period. 
Set out below are summaries of share and options granted under the plans 
 for directors and employees: 
 2018 
                                          Balance                                     Balance 
                                             at                          Expired/        at 
                                         the start                                    the end 
                             Exercise        of                         forfeited/       of 
 Grant date    Expiry date     price     the year   Granted  Exercised     other     the year 
 
                16/06/2019 
 28/05/2014      **             GBP2.26     111,499        -          -            -    111,499 
                18/08/2020 
 18/08/2015      **             GBP0.51   2,027,806        -          -    (329,991)  1,697,815 
                18/08/2020 
 18/08/2015      *              GBP0.51     400,021        -          -    (109,488)    290,533 
                27/07/2020 
 27/07/2015      **             GBP0.53   3,000,000        -          -            -  3,000,000 
                19/08/2021 
 19/08/2016      **             GBP0.65   1,959,599        -          -     (90,617)  1,868,982 
                19/08/2021 
 19/08/2016      *              GBP0.65   1,116,984        -          -    (758,291)    358,693 
                19/08/2022 
 19/08/2017      **             GBP1.15           -  449,314          -            -    449,314 
                19/08/2022 
 19/08/2017      *              GBP1.15           -  271,014          -            -    271,014 
                                         8,615,909  720,328          -  (1,288,387)  8,047,850 
                                         ---------  -------  ---------  -----------  --------- 
*     EIP - Options 
 **    LSP 
2017 
                                          Balance                                      Balance 
                                             at                            Expired/       at 
                                         the start                                     the end 
                             Exercise        of                           forfeited/      of 
 Grant date    Expiry date     price     the year    Granted   Exercised    other     the year 
 
                16/06/2019 
 28/05/2014      **             GBP2.26     111,499          -          -           -    111,499 
                18/08/2020 
 18/08/2015      **             GBP0.51   2,027,806          -          -           -  2,027,806 
                18/08/2020 
 18/08/2015      *              GBP0.51     400,021          -          -           -    400,021 
                27/07/2020 
 27/07/2015      **             GBP0.53   3,000,000          -          -           -  3,000,000 
                19/08/2021 
 19/08/2016      **             GBP0.65           -  1,959,599          -           -  1,959,599 
                19/08/2021 
 19/08/2016      *              GBP0.65           -  1,116,984          -           -  1,116,984 
                                         5,539,326  3,076,583          -           -  8,615,909 
                                         ---------  ---------  ---------  ----------  --------- 
*     EIP - Options 
 **    LSP 
The weighted average remaining contractual life of the share plan outstanding 
 at the end of the financial year was 4 years (2017: 4 years). 
The share-based payment expense for the year was A$878,000 (2017: A$1,297,000). 
At the end of the year there were only 111,499 shares exercisable at their 
 weighted average exercise price of GBP2.26. 
 
 
Note 29. Events after the reporting period 
 
 No matter or circumstance has arisen since 30 June 2018 that has significantly 
 affected, or may significantly affect the group's operations, the results 
 of those operations, or the group's state of affairs in future financial 
 years. 
 

This is the last page of this abridged set of accounts.

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