Mirriad Advertising PLC PDMR Dealings (5917J)

TIDMMIRI

RNS Number : 5917J

Mirriad Advertising PLC

22 December 2020

Mirriad Advertising plc

PDMR DEALINGS

22 December 2020

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad, the computer vision, technology and AI platform company announces that it has today, on 22 December 2020, issued and allotted 410,000 new ordinary shares of GBP 0.00001 each in the Company ("Ordinary Shares") as a result of the vesting and subsequent exercise of share options previously granted to three employees under the Company's long-term incentive plan ("LTIP"), as stated below:

Simon Redding, Head of Engineering:

   1.    Exercise of options over 133,333 Ordinary Shares in the Company at a price of 19.5p per share 
   2.    Sale of 133,333 Ordinary Shares in the Company at an average price of 43.58p per share 

Phil McLauchlan, Chief Scientist:

   1.    Exercise of options over 166,667 Ordinary Shares in the Company at a price of 19.5p per share 
   2.    Sale of 74,890 Ordinary Shares in the Company at a price of 43.58p per share 

Niteen Prajapati, Chief Technology Officer:

   1.    Exercise of options over 110,000 Ordinary Shares in the Company at a price of 6.25p per share 
   2.    Sale of 110,000 Ordinary Shares in the Company at an average price of 43.58p per share 

Application will be made shortly to the London Stock Exchange for admission of the new Ordinary Shares to trading on the AIM market of the London Stock Exchange, which expected to occur on or around 22 December 2020 ("Admission").

Following Admission, the total issued share capital of the Company will be 278,991,891 Ordinary Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine whether they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

S 

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc.

 
 Stephan Beringer, Chief Executive   Tel: [phone] 
  Officer 
 David Dorans, Chief Financial 
  Officer 
 

Nominated Adviser & Broker: Canaccord Genuity Limited

 
 Simon Bridges     Tel: [phone] 
 Richard Andrews 
 Thomas Diehl 
 

Financial Communications: Charlotte Street Partners

 
 Tom Gillingham   Tel: [phone] 
 Katie Stanton    Tel: [phone] 
 

Notes to editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

PDMR Share Dealings - Further information

The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014) , provides further detail in respect of the transactions as described at the beginning of this announcement

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                      Simon Redding 
     ------------------------  ----------------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------------- 
 a)   Position / status          Head of Engineering (PDMR) 
     ------------------------  ----------------------------------------------- 
 b)   Initial notification      Initial 
       / amendment 
     ------------------------  ----------------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------------- 
 a)   Name                      Mirriad Advertising plc 
     ------------------------  ----------------------------------------------- 
 b)   LEI                       213800ZKOK9GIME7HE62 
     ------------------------  ----------------------------------------------- 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ------------------------------------------------------------------------- 
 a)   Description of            Ordinary shares of GBP0.00001 each 
       the financial             ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     ------------------------  ----------------------------------------------- 
 b)   Nature of the             Exercise of 133,333 options over Ordinary 
       transaction               Shares 
                                 Sale of 133,333 Ordinary Shares 
     ------------------------  ----------------------------------------------- 
 c)   Price(s) and                Exercise of options and disposal of Ordinary 
       volume(s)                   shares 
                                   Exercise Price(s)   Volume(s) 
                                   ---------  ---------- 
                                    19.5p      133,333 
                                   ---------  ---------- 
 
 
                                   Sale Price(s)   Volume(s) 
                                   ---------  ---------- 
                                    43.58p     133,333 
                                   ---------  ---------- 
     ------------------------  ----------------------------------------------- 
 d)   Aggregated information    Not applicable - single transaction 
       - Aggregated 
       volume 
       - Price 
     ------------------------  ----------------------------------------------- 
 e)   Date of the transaction   22 December 2020 
     ------------------------  ----------------------------------------------- 
 f)   Place of the              London Stock Exchange, AIM Market 
       transaction 
     ------------------------  ----------------------------------------------- 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                      Phil McLauchlan 
     ------------------------  ----------------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------------- 
 a)   Position / status          Chief Scientist (PDMR) 
     ------------------------  ----------------------------------------------- 
 b)   Initial notification      Initial 
       / amendment 
     ------------------------  ----------------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------------- 
 a)   Name                      Mirriad Advertising plc 
     ------------------------  ----------------------------------------------- 
 b)   LEI                       213800ZKOK9GIME7HE62 
     ------------------------  ----------------------------------------------- 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ------------------------------------------------------------------------- 
 a)   Description of            Ordinary shares of GBP0.00001 each 
       the financial             ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     ------------------------  ----------------------------------------------- 
 b)   Nature of the             Exercise of 166,667 options over Ordinary 
       transaction               Shares 
                                 Sale of 74,890 Ordinary Shares to fund 
                                 exercise price 
                                 Retained 91,777 Ordinary Shares 
     ------------------------  ----------------------------------------------- 
 c)   Price(s) and                Exercise of options and disposal of Ordinary 
       volume(s)                   shares 
                                   Exercise Price(s)   Volume(s) 
                                    19.5p      166,667 
                                              ========== 
 
 
                                   Sale Price(s)   Volume(s) 
                                    43.58p     74,890 
                                              ========== 
     ------------------------  ----------------------------------------------- 
 d)   Aggregated information     Not applicable - single transaction 
       - Aggregated 
       volume 
       - Price 
     ------------------------  ----------------------------------------------- 
 e)   Date of the transaction   22 December 2020 
     ------------------------  ----------------------------------------------- 
 f)   Place of the              London Stock Exchange, AIM Market 
       transaction 
     ------------------------  ----------------------------------------------- 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                      Niteen Prajapati 
     ------------------------  ----------------------------------------------- 
 2    Reason for the notification 
     ------------------------------------------------------------------------- 
 a)   Position / status          Chief Technology Officer (PDMR) 
     ------------------------  ----------------------------------------------- 
 b)   Initial notification      Initial 
       / amendment 

     ------------------------  ----------------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ------------------------------------------------------------------------- 
 a)   Name                      Mirriad Advertising plc 
     ------------------------  ----------------------------------------------- 
 b)   LEI                       213800ZKOK9GIME7HE62 
     ------------------------  ----------------------------------------------- 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ------------------------------------------------------------------------- 
 a)   Description of            Ordinary shares of GBP0.00001 each 
       the financial             ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     ------------------------  ----------------------------------------------- 
 b)   Nature of the             Exercise of over 110,000 options over Ordinary 
       transaction               Shares 
                                 Sale of 110,000 Ordinary Shares 
     ------------------------  ----------------------------------------------- 
 c)   Price(s) and              Exercise of options and disposal of Ordinary 
       volume(s)                 shares 
                                 Exercise Price(s)   Volume(s) 
                                  6.25p      110,000 
                                            ========== 
 
 
                                 S ale Price(s)   Volume(s) 
                                  43.58p     110,000 
                                            ========== 
     ------------------------  ----------------------------------------------- 
 d)   Aggregated information     Not applicable - single transaction 
       - Aggregated 
       volume 
       - Price 
     ------------------------  ----------------------------------------------- 
 e)   Date of the transaction   22 December 2020 
     ------------------------  ----------------------------------------------- 
 f)   Place of the              London Stock Exchange, AIM Market 
       transaction 
     ------------------------  ----------------------------------------------- 
 

ENDS

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December 22, 2020 12:12 ET (17:12 GMT)