Mirriad Advertising PLC Mirriad Trading Update (6205E)

TIDMMIRI

RNS Number : 6205E

Mirriad Advertising PLC

05 July 2019

Mirriad Advertising plc

Mirriad TRADING UPDATE

5 July 2019

Mirriad Advertising plc

("Mirriad" or the "Group")

Improved revenues follow positive engagement and the announcement of a new client contract

Mirriad Advertising plc ('Mirriad'), the established computer vision and AI platform company is updating the market on current trading.

The Directors are encouraged by recent developments in Mirriad's underlying business and performance. Mirriad recently announced a new two-year contract with Tencent Video, one of China's largest digital entertainment platforms. The contract provides minimum fixed monthly revenues to the Mirriad.

Management continues to make good progress in increasing engagement with senior stakeholders at advertising clients, agency groups and broadcasters/distributors, a direct measure of the implementation of the new market strategy.

Mirriad anticipates that its new contract with Tencent, taken together with other recent activity, will result in 2019 revenue exceeding that recorded in 2017. It will also be substantially greater than revenues in 2018. Mirriad now expects minimum revenues of GBP1.1 million in 2019 and GBP2.2 million in 2020 based on existing customer contracts and before the impact of any incremental revenue arising from ongoing commercial discussions.

At the end of May Mirriad had cash resources of GBP10.2 million, with monthly cash consumption continuing to run at around GBP1 million per month. The Mirriad has also announced this morning that it has raised a further GBP14.18 million through a placing, conditional on shareholder approval at a general meeting to be held on 31 July 2019. The proceeds of the placing will be used for general working capital purposes and to provide the Group with sufficient funds to demonstrate the efficacy of its new go-to-market strategy and revenue traction with partners in its key markets.

Stephan Beringer, CEO of Mirriad, said: "There is now a real sense of momentum surrounding the new strategy we are implementing at Mirriad. The Tencent contract is a very important milestone and proof of the work we are undertaking to get our Academy Award-winning technology to transform the way advertisers can engage with their target audiences.

"We are still relatively early on in our strategic reset, however, we look forward to delivering additional value for our shareholders by sustainably growing the business."

About Mirriad

Mirriad is an established computer vision and AI-powered platform company, built on Academy Award-winning entertainment tech, with 30 patents and patents pending. Using sophisticated technologies, Mirriad connects people with brands, through seamless ad insertions in popular linear and digital content. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience.

Research has consistently shown in-video advertising to be highly effective for the marketer and preferred by audiences on TV, online, and mobile.

Mirriad is headquartered in London, with offices in New York, Paris, Munich, Mumbai, and Shanghai.

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: [phone]

Numis Securities Limited (Nominated Adviser & Broker)

Nick Westlake

James Black

Hugo Rubinstein

Tel: [phone]

Financial Communications:

Charlotte Street Partners

Andrew Wilson Tel: [phone]

Tom Gillingham Tel: [phone]

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July 05, 2019 02:00 ET (06:00 GMT)