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MIRI Mirriad Advertising Plc

1.825
0.00 (0.00%)
Last Updated: 08:00:29
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Mirriad Advertising Plc LSE:MIRI London Ordinary Share GB00BF52QY14 ORD GBP0.00001
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 1.825 1.75 1.90 1.90 1.825 1.825 636,348 08:00:29
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Advertising Agencies 1.51M -15.1M -0.0309 -0.59 8.91M

Mirriad Advertising PLC Executive LTIP award, Director and PDMR dealings (2406N)

18/05/2020 2:35pm

UK Regulatory


Mirriad Advertising (LSE:MIRI)
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From Apr 2019 to Apr 2024

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TIDMMIRI

RNS Number : 2406N

Mirriad Advertising PLC

18 May 2020

Mirriad Advertising plc

18 MAY 2020

Mirriad Advertising plc

("Mirriad", the "Company" or the "Group")

Executive LTIP award, Director and PDMR dealings

Mirriad Advertising plc, the computer vision and AI platform company, announces that, under the terms of the Company's long-term incentive plan ("LTIP"), the following awards were granted on 18 May 2020.

 
              Name and position                 Number of shares subject 
                                                        to option 
 Mark Melvin, EVP, Commercial Development              1,023,622 
                                               ------------------------- 
 David Dorans, Chief Financial Officer                 1,660,800 
                                               ------------------------- 
 Niteen Crawford-Prajapati, Chief Technology 
  Officer                                              1,440,000 
                                               ------------------------- 
 Lianne Norry, Global Chief Marketing 
  Officer                                               405,000 
                                               ------------------------- 
 Rajasekhar Parakkal, MD India                          586,667 
                                               ------------------------- 
 Phil McLauchlan, Chief Scientist                       476,000 
                                               ------------------------- 
 Simon John Redding, Head of Engineering                476,000 
                                               ------------------------- 
 Tim Jones, Head of Research                            435,960 
                                               ------------------------- 
 Michael Rees, MD APAC                                  720,000 
                                               ------------------------- 
 

The options will accrue to recipients evenly over 36 months and will only be capable of exercise at the end of the three-year vesting period. The exercise price for the options is 15p.

The notifications below are made in accordance with the requirements of the Market Abuse Regulations.

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                       Mark Melvin 
     -------------------------  ------------------------------------- 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status          EVP Demand Partnerships (PDMR) 
     -------------------------  ------------------------------------- 
 b)   Initial notification       Initial notification 
       / amendment 
     -------------------------  ------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                       Mirriad Advertising plc 
     -------------------------  ------------------------------------- 
 b)   LEI                        213800ZKOK9GIME7HE62 
     -------------------------  ------------------------------------- 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of             Ordinary shares of GBP0.00001 each 
       the financial              ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     -------------------------  ------------------------------------- 
 b)   Nature of the              Grant of Options 
       transaction 
     -------------------------  ------------------------------------- 
 c)   Price(s) and volume(s)     Exercise price 15p, volume 1,023,622 
     -------------------------  ------------------------------------- 
 d)   Aggregated information 
       - Aggregated volume         1,023,622 
       - Price                     GBP153,543 
     -------------------------  ------------------------------------- 
 e)   Date of the transaction    18 May 2020 
     -------------------------  ------------------------------------- 
 f)   Place of the transaction   Outside a trading venue 
     -------------------------  ------------------------------------- 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                       David Dorans 
     -------------------------  ------------------------------------- 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status          CFO (PDMR) 
     -------------------------  ------------------------------------- 
 b)   Initial notification       Initial notification 
       / amendment 
     -------------------------  ------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                       Mirriad Advertising plc 
     -------------------------  ------------------------------------- 
 b)   LEI                        213800ZKOK9GIME7HE62 
     -------------------------  ------------------------------------- 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of             Ordinary shares of GBP0.00001 each 
       the financial              ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     -------------------------  ------------------------------------- 
 b)   Nature of the              Grant of Options 
       transaction 
     -------------------------  ------------------------------------- 
 c)   Price(s) and volume(s)     Exercise price 15p, volume 1,660,800 
     -------------------------  ------------------------------------- 
 d)   Aggregated information 
       - Aggregated volume         1,660,800 
       - Price                     GBP249,120 
     -------------------------  ------------------------------------- 
 e)   Date of the transaction    18 May 2020 
     -------------------------  ------------------------------------- 
 f)   Place of the transaction   Outside a trading venue 
     -------------------------  ------------------------------------- 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                       Niteen Crawford-Prajapati 
     -------------------------  ------------------------------------- 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status          CTO (PDMR) 
     -------------------------  ------------------------------------- 
 b)   Initial notification       Initial notification 
       / amendment 
     -------------------------  ------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                       Mirriad Advertising plc 
     -------------------------  ------------------------------------- 
 b)   LEI                        213800ZKOK9GIME7HE62 
     -------------------------  ------------------------------------- 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of             Ordinary shares of GBP0.00001 each 
       the financial              ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     -------------------------  ------------------------------------- 
 b)   Nature of the              Grant of Options 
       transaction 
     -------------------------  ------------------------------------- 
 c)   Price(s) and volume(s)     Exercise price 15p, volume 1,440,000 
     -------------------------  ------------------------------------- 
 d)   Aggregated information 
       - Aggregated volume         1,440,000 
       - Price                     GBP216,000 
     -------------------------  ------------------------------------- 
 e)   Date of the transaction    18 May 2020 
     -------------------------  ------------------------------------- 
 f)   Place of the transaction   Outside a trading venue 
     -------------------------  ------------------------------------- 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        Lianne Norry 
     --------------------------  ------------------------------------ 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status           Global CMO (PDMR) 
     --------------------------  ------------------------------------ 
 b)   Initial notification        Initial notification 
       / amendment 
     --------------------------  ------------------------------------ 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                        Mirriad Advertising plc 
     --------------------------  ------------------------------------ 
 b)   LEI                         213800ZKOK9GIME7HE62 
     --------------------------  ------------------------------------ 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of              Ordinary shares of GBP0.00001 each 
       the financial               ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     --------------------------  ------------------------------------ 
 b)   Nature of the               Grant of Options 
       transaction 
     --------------------------  ------------------------------------ 
 c)   Price(s) and volume(s)      Exercise price 15p, volume 405,000 
     --------------------------  ------------------------------------ 
 d)   Aggregated information 
       - Aggregated volume          405,000 
       - Price                      GBP60,750 
     --------------------------  ------------------------------------ 
 e)   Date of the transaction     18 May 2020 
     --------------------------  ------------------------------------ 
 f)   Place of the transaction    Outside a trading venue 
     --------------------------  ------------------------------------ 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        Rajasekhar Parakkal 
     --------------------------  ------------------------------------ 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status           MD India (PDMR) 
     --------------------------  ------------------------------------ 
 b)   Initial notification        Initial notification 
       / amendment 
     --------------------------  ------------------------------------ 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                        Mirriad Advertising plc 
     --------------------------  ------------------------------------ 
 b)   LEI                         213800ZKOK9GIME7HE62 
     --------------------------  ------------------------------------ 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of              Ordinary shares of GBP0.00001 each 
       the financial               ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     --------------------------  ------------------------------------ 
 b)   Nature of the               Grant of Options 
       transaction 
     --------------------------  ------------------------------------ 
 c)   Price(s) and volume(s)      Exercise price 15p, volume 586,667 
     --------------------------  ------------------------------------ 
 d)   Aggregated information 
       - Aggregated volume          586,667 
       - Price                      GBP88,000 
     --------------------------  ------------------------------------ 
 e)   Date of the transaction     18 May 2020 
     --------------------------  ------------------------------------ 
 f)   Place of the transaction    Outside a trading venue 
     --------------------------  ------------------------------------ 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        Dr Phil McLauchlan 
     --------------------------  ------------------------------------ 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status           Chief Scientist (PDMR) 
     --------------------------  ------------------------------------ 
 b)   Initial notification        Initial notification 
       / amendment 
     --------------------------  ------------------------------------ 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                        Mirriad Advertising plc 
     --------------------------  ------------------------------------ 
 b)   LEI                         213800ZKOK9GIME7HE62 
     --------------------------  ------------------------------------ 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of              Ordinary shares of GBP0.00001 each 
       the financial               ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     --------------------------  ------------------------------------ 
 b)   Nature of the               Grant of Options 
       transaction 
     --------------------------  ------------------------------------ 
 c)   Price(s) and volume(s)      Exercise price 15p, volume 476,000 
     --------------------------  ------------------------------------ 
 d)   Aggregated information 
       - Aggregated volume          476,000 
       - Price                      GBP71,400 
     --------------------------  ------------------------------------ 
 e)   Date of the transaction     18 May 2020 
     --------------------------  ------------------------------------ 
 f)   Place of the transaction    Outside a trading venue 
     --------------------------  ------------------------------------ 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        Simon Redding 
     --------------------------  ------------------------------------ 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status           Head of Engineering (PDMR) 
     --------------------------  ------------------------------------ 
 b)   Initial notification        Initial notification 
       / amendment 
     --------------------------  ------------------------------------ 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                        Mirriad Advertising plc 
     --------------------------  ------------------------------------ 
 b)   LEI                         213800ZKOK9GIME7HE62 
     --------------------------  ------------------------------------ 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of              Ordinary shares of GBP0.00001 each 
       the financial               ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     --------------------------  ------------------------------------ 
 b)   Nature of the               Grant of Options 
       transaction 
     --------------------------  ------------------------------------ 
 c)   Price(s) and volume(s)      Exercise price 15p, volume 476,000 
     --------------------------  ------------------------------------ 
 d)   Aggregated information 
       - Aggregated volume          476,000 
       - Price                      GBP71,400 
     --------------------------  ------------------------------------ 
 e)   Date of the transaction     18 May 2020 
     --------------------------  ------------------------------------ 
 f)   Place of the transaction    Outside a trading venue 
     --------------------------  ------------------------------------ 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                       Tim Jones 
     -------------------------  ------------------------------------- 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status          Head of Research and Insights (PDMR) 
     -------------------------  ------------------------------------- 
 b)   Initial notification       Initial notification 
       / amendment 
     -------------------------  ------------------------------------- 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                       Mirriad Advertising plc 
     -------------------------  ------------------------------------- 
 b)   LEI                        213800ZKOK9GIME7HE62 
     -------------------------  ------------------------------------- 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of             Ordinary shares of GBP0.00001 each 
       the financial              ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     -------------------------  ------------------------------------- 
 b)   Nature of the              Grant of Options 
       transaction 
     -------------------------  ------------------------------------- 
 c)   Price(s) and volume(s)     Exercise price 15p, volume 435,960 
     -------------------------  ------------------------------------- 
 d)   Aggregated information 
       - Aggregated volume         435,960 
       - Price                     GBP65,394 
     -------------------------  ------------------------------------- 
 e)   Date of the transaction    18 May 2020 
     -------------------------  ------------------------------------- 
 f)   Place of the transaction   Outside a trading venue 
     -------------------------  ------------------------------------- 
 
 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        Michael Rees 
     --------------------------  ------------------------------------ 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status           MD APAC (PDMR) 
     --------------------------  ------------------------------------ 
 b)   Initial notification        Initial notification 
       / amendment 
     --------------------------  ------------------------------------ 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                        Mirriad Advertising plc 
     --------------------------  ------------------------------------ 
 b)   LEI                         213800ZKOK9GIME7HE62 
     --------------------------  ------------------------------------ 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of              Ordinary shares of GBP0.00001 each 
       the financial               ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     --------------------------  ------------------------------------ 
 b)   Nature of the               Grant of Options 
       transaction 
     --------------------------  ------------------------------------ 
 c)   Price(s) and volume(s)      Exercise price 15p, volume 720,000 
     --------------------------  ------------------------------------ 
 d)   Aggregated information 
       - Aggregated volume          720,000 
       - Price                      GBP108,000 
     --------------------------  ------------------------------------ 
 e)   Date of the transaction     18 May 2020 
     --------------------------  ------------------------------------ 
 f)   Place of the transaction    Outside a trading venue 
     --------------------------  ------------------------------------ 
 

ENDS

For further information please visit www.mirriad.com or contact:

 
 Mirriad Advertising plc              Tel: +44 (0)207 884 2530 
  Stephan Beringer, Chief Executive 
  Officer 
  David Dorans, Chief Financial 
  Officer 
 Nominated Adviser & Broker:          Tel: +44 (0)20 7523 8000 
  Canaccord Genuity Limited 
  Simon Bridges 
  Thomas Diehl 
 Financial Communications: 
  Charlotte Street Partners 
  Tom Gillingham                        Tel: +44 (0) 7741 659021 
  Andrew Wilson                         Tel: +44 (0) 7810 636995 
 

Notes to Editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

END

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(END) Dow Jones Newswires

May 18, 2020 09:35 ET (13:35 GMT)

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