Mirriad Advertising PLC Director/PDMR Shareholding (2089Z)

TIDMMIRI

RNS Number : 2089Z

Mirriad Advertising PLC

20 May 2021

20 May 2021

Mirriad Advertising plc

("Mirriad" or the "Company")

PDMR notification

Mirriad Advertising plc, the leading in-content advertising company, was notified yesterday that Ms Kelsey Lynn Skinner, a Non-Executive Director of Mirriad, bought 12,000 ordinary shares ("Ordinary Shares") on 19 May 2021, at a price of 53.4 pence per Ordinary Share.

As a result of the above transaction, Ms Kelsey Lynn Skinner now holds an interest of 12,000 Ordinary Shares, representing 0.004 per cent of the issued share capital of the Company. The total number of voting rights in the Company is 278,991,891.

ENDS

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: [phone]

Nominated Adviser & Broker:

Canaccord Genuity Limited

Simon Bridges

Richard Andrews

Thomas Diehl

Tel: [phone]

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: [phone]

Andrew Wilson Tel: [phone]

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and China.

PDMR Share Dealings - Further information

The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement

 
 1    Details of the person discharging managerial responsibilities 
       / person closely associated 
 a)   Name                        Ms Kelsey Lynn Skinner 
     --------------------------  ------------------------------------ 
 2    Reason for the notification 
     ---------------------------------------------------------------- 
 a)   Position / status            Non-Executive Director 
     --------------------------  ------------------------------------ 
 b)   Initial notification        Initial 
       / amendment 
     --------------------------  ------------------------------------ 
 3    Details of the issuer, emission allowance market participant, 
       auction platform, auctioneer or auction monitor 
     ---------------------------------------------------------------- 
 a)   Name                        Mirriad Advertising plc 
     --------------------------  ------------------------------------ 
 b)   LEI                         213800ZKOK9GIME7HE62 
     --------------------------  ------------------------------------ 
 4    Details of the transaction(s): section to be repeated for 
       (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ---------------------------------------------------------------- 
 a)   Description of              Ordinary shares of GBP0.00001 each 
       the financial               ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     --------------------------  ------------------------------------ 
 b)   Nature of the               Purchase of 12,000 Ordinary Shares 
       transaction 
     --------------------------  ------------------------------------ 
 c)   Price(s) and                   Price(s)    Volume(s) 
       volume(s)                      53.4 
                                       pence      12,000 
                                                 ========== 
     --------------------------  ------------------------------------ 
 d)   Aggregated information 
       - Aggregated                12,000 
        volume 
       - Price                      53.4 pence 
                                    Total: GBP6,408.00 
     --------------------------  ------------------------------------ 
 e)   Date of the transaction     19 May 2021 
     --------------------------  ------------------------------------ 
 f)   Place of the                London Stock Exchange, AIM Market 
       transaction 
     --------------------------  ------------------------------------ 
 

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END

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(END) Dow Jones Newswires

May 20, 2021 02:00 ET (06:00 GMT)