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MIRI Mirriad Advertising Plc

1.775
-0.025 (-1.39%)
Last Updated: 09:01:32
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Mirriad Advertising Plc LSE:MIRI London Ordinary Share GB00BF52QY14 ORD GBP0.00001
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  -0.025 -1.39% 1.775 1.75 1.80 1.8475 1.775 1.775 912,687 09:01:32
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Advertising Agencies 1.51M -15.1M -0.0309 -0.57 8.66M

Mirriad Advertising PLC Long Term Incentive Plan & Director Dealing (5445C)

01/10/2018 12:13pm

UK Regulatory


Mirriad Advertising (LSE:MIRI)
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TIDMMIRI

RNS Number : 5445C

Mirriad Advertising PLC

01 October 2018

Mirriad Advertising plc

long term incentive plan

01 October 2018

Mirriad Advertising plc

("Mirriad" or the "Group")

Long Term Incentive Plan & Director Dealing

Mirriad, a video technology business delivering next generation in-video branding announces grants of options under its Long Term Incentive Plan ("LTIP") set up as part of its IPO in December 2017 to two new senior team members including the new CEO.

The LTIP was established to incentivise management to increase shareholder value over the long term. The Remuneration Committee is keen to ensure that remuneration for the Company's senior team will be effective and fair and motivate them to deliver success for the Company, its shareholders and employees.

The following awards have been granted:

 
 Director/PDMR       Role               Share Options 
                     CEO & Executive 
 Stephan Beringer     Board Director    4,730,522 
                    -----------------  -------------- 
 Jana Eisenstein     President          788,420 
                    -----------------  -------------- 
 

The share options have variable terms as set out below.

-- Stephan Beringer's first Option has been granted over ordinary shares in the Company equal to 2% of the issued share capital of the Company as at the date on which he commenced employment with the Company. That is 2,102,454 shares. The option vests in three equal installments on the first, second and third anniversaries of the date of grant with an exercise price of GBP0.00001.

-- Stephan Beringer's second Option has been granted over ordinary shares in the Company equal to 2.5% of the issued share capital of the Company as at the date on which he commenced employment with the Company and Vesting is subject to the performance conditions as set out below:

- The Option will vest over a four year period with one third of the shares vesting on the second anniversary of the date of grant; one third of the shares vesting on the third anniversary of the date of grant; and one third of the shares vesting on the fourth anniversary of the date of grant.

   -      The option exercise price is GBP0.35. 

- Once vested, the option is only capable of exercise if the market value of the shares at the proposed exercise date is equal to or exceeds GBP1.24 per share and has done so for at least fifteen trading days immediately preceding the exercise date. The market value will be determined by reference to the middle-market quotation of the share (as derived from the London Stock Exchange Daily Official List) on the dealing day immediately prior to the exercise date.

An additional grant of 788,420 share options has been made to Jana Eisenstein, President, who has been identified as a PDMR. The terms are as follows:

- Jana Eisenstein has been granted options over ordinary shares in the Company equal to 0.75% of the issued share capital of the Company as at the date on which she commenced employment with the Company. That is 788,420 shares. The option vests in three equal installments on the first, second and third anniversaries of the date of grant with an exercise price of GBP0.30 which is equal to the market value, determined by reference to the middle-market quotation of the share (as derived from the London Stock Exchange Daily Official List) on the date of grant .

The entire award represents 5.25% of the current issued share capital of the Company.

Stephan Beringer and Jana Eisenstein are newly appointed and hold no other share options in the Company.

PDMR Notification

 
 1.     Details of the person discharging managerial responsibilities/person 
         closely associated 
  (a)   Full name of person Dealing                Stephan Beringer 
       -----------------------------------------  ------------------------------------------- 
 2.     Reason for notification 
       -------------------------------------------------------------------------------------- 
  (b)   Position/status                            CEO & Executive Board 
                                                    Director 
       -----------------------------------------  ------------------------------------------- 
  (c)   Initial notification/ Amendment            Initial notification 
       -----------------------------------------  ------------------------------------------- 
 3.     Details of the issuer, emission allowance market participant, 
         auction platform, auctioneer or auction monitor 
       -------------------------------------------------------------------------------------- 
  (d)   Name of entity                             Mirriad Advertising 
                                                    plc 
       -----------------------------------------  ------------------------------------------- 
  (e)   LEI 
       -----------------------------------------  ------------------------------------------- 
 4.     Details of the transaction(s): section to be repeated 
         for (i) each type of instrument; (ii) each type of transaction; 
         (iii) each date; and (iv) each place where transactions 
         have been conducted 
       -------------------------------------------------------------------------------------- 
  (a)   Description of the financial instrument,   Options over ordinary 
         type of instrument                         shares in the Company 
       -----------------------------------------  ------------------------------------------- 
  (b)   Identification code 
       -----------------------------------------  ------------------------------------------- 
  (c)   Nature of the transaction                  Grant of options over 
                                                    ordinary shares 
       -----------------------------------------  ------------------------------------------- 
  (d)   Price(s) and volume(s)                       Prices(s)     Volume(s) 
                                                     0.001 pence    2,102,454 
                                                       35 pence     2,268,068 
       -----------------------------------------  ------------------------------------------- 
  (e)   Aggregated information:                    Single transaction 
         - Aggregated volume                        as in 4(d) above  Prices(s)     Volume(s) 
         - Price                                     0.001 pence    2,102,454 
                                                       35 pence      2,268,068 
                                                                   ----------- 
       -----------------------------------------  ------------------------------------------- 
  (f)   Date of transaction                        1 October 2018 
       -----------------------------------------  ------------------------------------------- 
  (g)   Place of transaction                       Outside a trading venue 
       -----------------------------------------  ------------------------------------------- 
 
 
 1.     Details of the person discharging managerial responsibilities/person 
         closely associated 
  (a)   Full name of person Dealing                Jana Eisenstein 
       -----------------------------------------  -------------------------------------- 
 2.     Reason for notification 
       --------------------------------------------------------------------------------- 
  (a)   Position/status                            President 
       -----------------------------------------  -------------------------------------- 
  (b)   Initial notification/ Amendment            Initial notification 
       -----------------------------------------  -------------------------------------- 
 3.     Details of the issuer, emission allowance market participant, 
         auction platform, auctioneer or auction monitor 
       --------------------------------------------------------------------------------- 
  (a)   Name of entity                             Mirriad Advertising 
                                                    plc 
       -----------------------------------------  -------------------------------------- 
  (b)   LEI 
       -----------------------------------------  -------------------------------------- 
 4.     Details of the transaction(s): section to be repeated 
         for (i) each type of instrument; (ii) each type of transaction; 
         (iii) each date; and (iv) each place where transactions 
         have been conducted 
       --------------------------------------------------------------------------------- 
  (c)   Description of the financial instrument,   Options over ordinary 
         type of instrument                         shares in the Company 
       -----------------------------------------  -------------------------------------- 
  (d)   Identification code 
       -----------------------------------------  -------------------------------------- 
  (e)   Nature of the transaction                  Grant of options over 
                                                    ordinary shares 
       -----------------------------------------  -------------------------------------- 
  (f)   Price(s) and volume(s)                      Prices(s)    Volume(s) 
                                                      30 pence     788,420 
                                                                 ---------- 
       -----------------------------------------  -------------------------------------- 
  (g)   Aggregated information:                    Single transaction as 
         - Aggregated volume                        in 4(d) above Prices(s)    Volume(s) 
         - Price                                      30 pence     788,420 
                                                                 ---------- 
       -----------------------------------------  -------------------------------------- 
  (h)   Date of transaction                        1 October 2018 
       -----------------------------------------  -------------------------------------- 
  (i)   Place of transaction                       Outside a trading venue 
       -----------------------------------------  -------------------------------------- 
 

About Mirriad

Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.

Using sophisticated technologies, Mirriad creates advertising opportunities within existing premium video across multiple shows. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media and is aligned with existing media trading.

Research has consistently shown in-video advertising to be highly effective, safe and measurable for the marketer and preferred by audiences on TV, online, and mobile.

Mirriad is headquartered in London, with International offices in New York, Mumbai, Shanghai and São Paulo.

Enquiries:

 
 Mirriad Advertising plc              Tel: +44 (0)207 884 2530 
  Stephan Beringer, Chief Executive 
  Officer 
  David Dorans, Chief Financial 
  Officer 
 Numis Securities Limited             Tel: +44 (0) 207 260 1200 
  (Nominated Adviser & Broker) 
  Nick Westlake (Nomad) 
  Michael Wharton 
  James Black 
 Hudson Sandler LLP                   Tel: +44 (0) 20 7796 4133 
  (Financial Public Relations) 
  Daniel de Belder 
  Bertie Berger 
 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

END

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October 01, 2018 07:13 ET (11:13 GMT)

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