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Share Name | Share Symbol | Market | Type | Share ISIN | Share Description |
---|---|---|---|---|---|
Naked Wines Plc | LSE:WINE | London | Ordinary Share | GB00B021F836 | ORD 7.5P |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-1.25 | -2.28% | 53.50 | 52.50 | 53.40 | 56.00 | 53.50 | 55.90 | 110,848 | 14:43:28 |
Industry Sector | Turnover | Profit | EPS - Basic | PE Ratio | Market Cap |
---|---|---|---|---|---|
Wine,brandy & Brandy Spirits | 354.05M | -17.41M | -0.2353 | -2.28 | 39.67M |
TIDMWINE
RNS Number : 0387C
Majestic Wine PLC
13 June 2019
Majestic Wine PLC
("Company" or "Group")
Full Year Results for the 52 weeks ending 1 April 2019
A Pivotal Moment
-- In advanced discussions regarding potential sale of Majestic Retail and Commercial ("Majestic") - expected to be finalised over the summer months
-- Group revenue grew +6.3% to GBP506.1m, accelerating as Naked Wines ("Naked") continues to invest in customer acquisition
-- Naked growth plan on track -- Naked underlying(1)(6) revenue growth rate accelerated to 14.5% (FY18: 11.3%) -- US now biggest division with sales 21% higher year on year -- New customer investment(6) of GBP19.1m, an increase of GBP5.0m on last year -- Repeat customer sales retention(6) of 81% (FY18: 83%)
-- Repeat customer contribution(6) increased by GBP6.0m to GBP39.8m with margin improved to 26.1% (FY18: 25.2%)
-- Forecast payback on new customer investment on target at 4.0x (FY18: 4.7x) -- Majestic Retail ("Retail") solid in a tough market -- Underlying revenue growth of 1.5% (FY18: 1.9%) -- Adjusted EBIT(6) reduced to GBP11.3m (FY18: GBP13.3m) due to gross margin decline
-- Group Adjusted PBT(6) of GBP11.3m lower than FY18 (GBP17.2m) as a result of the accelerated investment in Naked growth and lower Retail profitability year on year
-- Reported loss before tax of GBP8.5m impacted by GBP11.1m store impairment charge
-- Balance sheet robust: Net Debt of GBP15.5m, 0.8x Adjusted EBITDA(6 (FY18: GBP8.4m, 0.35x Adjusted EBITDA) despite high levels of investment in the year and high working capital due to Easter timing and Brexit contingency planning
-- Final dividend suspended, to be replaced with a special dividend equal to the final FY18 payment, contingent on completion of Majestic sale
-- Board strengthened with US expertise in anticipation of Naked's next phase of growth with proposed appointment of John Walden as Chairman elect and the appointment of Nick Devlin as COO
FY19 FY18 % YoY FY19 FY18 % YoY Underlying Underlying Underlying (1),(6) (1),(6) (1),(6) Reported revenue GBPm 506.1 476.1 +6.3% 505.1 477.5 5.8% ------ -------- ------ ------- ------------ ------------ ------------ Adjusted EBIT (2),(6) GBPm 12.1 18.2 -33.8% 12.1 18.1 -33.4% ------ -------- ------ ------- ------------ ------------ ------------ Adjusted PBT (3),(6) GBPm 11.3 17.2 -34.5% 11.3 17.1 -34.2% ------ -------- ------ ------- ------------ ------------ ------------ Adjusted EPS (4) p 14.7p 23.9p ------ -------- ------ (Loss)/profit before tax GBPm (8.5) 8.3 ------ -------- ------ Basic EPS p (13.3p) 10.9p ------ -------- ------ Final dividend per share p - 5.2p ------ -------- ------ Free cash flow (5),(6) GBPm 1.9 24.9 ------ -------- ------ Net debt (6) GBPm (15.5) (8.4) ------ -------- ------
To provide a meaningful comparison with last year, operating performance commentary is stated on an underlying basis (unless otherwise stated). A full reconciliation between our reported numbers and these underlying measures is provided in the financial review.
Rowan Gormley, Group Chief Executive, commented:
"A pivotal moment:
We are at a crossroads in the Company's history. As laid out in March, we have taken the difficult but important decision to focus on Naked and exit from Majestic. As at the date of this announcement, our intention is to sell the business and we are at an advanced stage with multiple bidders. A further update will be provided if and when negotiations conclude at which point we will seek shareholder approval to move ahead. If we are unable to complete the process over the summer, in time for the important Christmas and New Year season, we will continue to run the two businesses independently of each other and look to restart the process in 2020.
It is important to point out that this is a decision we have made from a position of strength.
-- The Group grew sales by over 6% despite a tough UK market
-- Although underlying profits fell, the biggest cause was a decision to increase investment in new customer acquisition in Naked - which will drive future growth
-- And I am delighted to report that our Commercial business, under a new team, has returned to growth after two years of contraction
-- Our balance sheet remains strong with leverage of only 0.8x adjusted EBITDA
So why exit Majestic?
Majestic is a great business, with brilliant people and strong customer loyalty. It is also a much better business than it was four years ago with
-- Revenue that's 20% higher with online sales up by more than 50% -- Wide scale cost efficiencies implemented to help mitigate FX and inflationary headwinds -- A growing subscription business -- A national fulfilment facility
However Naked has the greater potential for growth, and will deliver the best results for our shareholders, customers, people and suppliers over time. Although we have several options to realise value from Majestic, the cleanest and best for customers, staff and shareholders currently looks to be an outright sale at this time.
Majestic Wine started life with a disruptive model that challenged the status quo. Now is the right time to do it again under the Naked brand."
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Majestic Wine PLC will host an analyst and investor briefing on Thursday 13 June 2019 at 9am at the offices of Instinctif, 65 Gresham Street, London, EC2V 7NQ. To attend please contact the Investor Relations Team on the details below.
A webcast will be made available after the meeting on our investor website:
https://majesticwineplc.co.uk/investor-centre/results-centre/
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Notes:
(1) Underlying movement (a) includes en primeur revenues in year of order not year of fulfilment, and (b) is calculated using constant FX rates for translation of the comparative period
(2) Adjusted EBIT is operating profit adjusted for amortisation and impairments of acquired intangibles and goodwill, acquisition costs, share based payment charges, impairment to the Retail store estate, restructuring costs, net fair value movement through P&L on financial instruments and adjusting en primeur results to reflect profits on orders rather than on wine fulfilment
(3) Adjusted PBT is defined as Adjusted EBIT less net finance charges
(4) Adjusted EPS is calculated by excluding the effect of the adjusted items described in note (2) above from the (loss) / profit for the period
(5) Free cash flow is defined as cash generated from operations less capital expenditure and excluding cash adjusted items
(6) This is an alternative performance measure. See details at the end of this document
For further information, please contact:
Majestic Wine PLC Tel: 01923 298 200 Rowan Gormley, Chief Executive Officer Investor.relations@majestic.co.uk James Crawford, Chief Financial Officer Investec (NOMAD & Broker) Tel: 0207 597 5970 David Flin / Carlton Nelson / David Anderson Instinctif Partners (PR Agency) Tel: 0207 457 2020 or 07931 Damian Reece / Guy Scarborough 598 593
About Majestic Wine PLC:
Majestic Wine PLC is a quality wine specialist, with operations in the UK, USA and Australia.
Our goal is to try to beat the market by investing in customer relationships, rather than stores. We do that through:
-- Investing in business models that compound, i.e. that get stronger with growth
-- Investing with discipline, because we are able to test new opportunities before we roll them out
-- Using data and technology to continuously improve - every quarter we double up on our best performing investments, and cut the worst
Our divisions:
1. Naked - Naked's customers in the UK, USA and Australia crowd fund independent winemakers in exchange for preferential prices on exclusive wines
2. Retail - The UK's largest specialist wine retailer. We help people find wines they will love by employing highly engaged, well trained people equipped with state of the art tools and unique wines
3. Commercial - A specialist on-trade supplier. We help our customers make more money from their wine list by offering national pricing and scale but local delivery and training
4. Lay and Wheeler - A specialist fine wine merchant. We are a trusted guide for people who love fine wine, supplying the world's finest wines with a personal service
Chairman's statement
The future is Naked
Overview
It's an incredibly exciting time as we are about to begin a new chapter in the long history of our Group. The Board has decided that shareholders' interests are best served if we are to focus all of our capital and energies into delivering the long term potential of Naked.
Through many years of dedicated and focused hard work, we are in the enviable position of owning two businesses with the potential to be long term winners.
Since 2015 we've evolved the Majestic Retail estate into a differentiated and scaled customer centric model. In the last three years we've:
-- Refocused the business to be customer focused, not store focused -- Driven sales online -- Dramatically improved sales retention -- Successfully launched a subscription business -- Introduced Franchise Lite to address underperforming stores
At the same time we've accelerated investment in Naked and, in doing so, dramatically increased future value. In the last three years we have:
-- Almost doubled Naked in size -- Built a loyal and profitable repeat customer base -- Built a 200 strong winemaker portfolio, producing 1,000 wines in 17 countries -- Built robust infrastructure able to deliver market leading service levels
The Board believes that both businesses have good long term potential, but with only finite resources and capital, we are unable to maximise both. It has become clear that we need to focus our energies and capital behind the business with the greater potential for growth and which will in turn deliver the greatest value for shareholders.
After carefully weighing the options, the Board's decision is clear. Of the two businesses, Naked operates in much larger and faster growing markets, it has a disruptive model that will benefit from the consumer shift towards online, and we have first mover advantage and a more defendable competitive position. That is why the Board has taken the decision to focus on Naked and release value from Majestic. We now believe that a sale of Majestic, rather than a merger of both businesses, is the best way to maximise value for our shareholders.
As always, the Board has shareholders' best interests in mind when considering these options and the decision to focus on Naked was not one taken lightly. The criteria that any plan has to meet in order to get Board support remains as we stated in April 2018 and is equally applicable to the Naked growth plan as ever:
1. We need to be sure that we can maintain our targeted returns on investment in growing the base of customers
2. We must be able to identify clear milestones to allow us to course correct if returns deteriorate
3. We invest in a control environment commensurate with the investment plans
Whilst we remain in the process of completing the realisation of value from Majestic we have suspended the dividend. If a sale of Majestic completes we will pay a special dividend in place of the final.
Performance
FY19 was a year of further progress in which we continued to make underlying improvements in the Majestic businesses while investing for growth in Naked.
Reported revenue of GBP506.1m was up 6.3% in the year (FY18:2.3%). We reported a loss before tax of GBP8.5m, a significant reduction from the GBP8.3m profit before tax delivered in FY18, reflecting the investment in growth in Naked, weaker Retail trading and a non-cash impairment charge relating to the Retail store estate of GBP11.1m. Adjusted PBT was GBP11.3m (FY18: GBP17.2m).
Naked Wines continues to deliver reliable growth and future value generation with underlying sales growth of 14.5% in the year (FY18: 11.3%). We delivered strong growth in each of the Naked markets but we're particularly pleased with the 21% sales growth in the US, proving that our accelerated investment in customer acquisition is effective.
Majestic Retail has delivered a solid performance in a challenging environment, with underlying sales growth of 1.5% (FY18: 1.9%). The improvements and growth initiatives we've implemented are showing signs of success. Customised and targeted marketing is delivering year on year customer growth, a large and growing proportion of sales are now placed online, and we've built on the successful launch of our subscription business, Concierge, which is a source of dependable and recurring revenue. However gross margins were again lower year on year and this drove a reduction in profitability for the business.
Majestic Commercial returned to growth with sales up 1.8% (FY18: (5.6%)) and improved profitability. The new leadership, restructured operations and improved processes have delivered higher sales to new customers and improved retention.
Lay & Wheeler is once again contributing to growth with reported sales up 22.7% (FY18: (1.1%) and significantly improved profitability.
Board changes
Katrina Cliffe was appointed to the Board as an Independent Non-Executive Director on 20 May 2019. Katrina adds a wealth of experience and a complementary skill set through her other Board positions and previous management experience across the financial and retail sectors.
Alongside these results we are announcing two further changes to the Board, which will balance the composition towards the US market, our biggest growth opportunity.
Firstly, Nick Devlin, President of the US Naked Wines business will join the board in the new position of Group COO. Nick has done tremendous work with the US business in the last two years, driving our ambitious growth agenda in a structured and efficient way, and we look forward to him having the same impact on the rest of the Group.
Secondly, due to other commitments I will be stepping down as Chairman at the AGM in August and leaving the Board six months later after a period of transition. Taking my place is John Walden, who brings a wealth of retail experience across both online and face to face channels, as well as significant US experience to guide our continued growth into that market.
I am delighted to welcome Katrina, Nick and John to the Board.
Outlook
The Board is confident that we are well on track to create a group focused on Naked Wines with a process to sell Majestic well advanced. We are also confident that continued investment in customer acquisition by Naked will create sustainable future value. As a result we are on a path to becoming a single brand business with the potential to mature with substantial profitability.
Chief Executive Review
Going for growth
Dear shareholders, suppliers and staff,
The short story
This is a momentous time in your company's history. We have taken the difficult, but strategically important decision, to focus your company on Naked Wines. At the time of writing, having tested two routes to achieve this over the past three months it is looking likely that we will be selling all of Majestic Retail and Commercial, and through a separate transaction, Lay and Wheeler.
So, for this report, I will focus on this decision, and what it means to you as shareholders, before I report on the 2019 financial year.
Why are we doing this?
We have had a difficult decision to make. We have two great companies, Naked and Majestic. Both of them have the potential for growth - and we only have the resources to do one well. If we tried to back both to be long term growth engines we risk delivering neither.
In the end we chose Naked because
- It is established in the big and fast growing US market - It is a digital business - It is differentiated and defendable
What happens next?
If we are successful in selling Majestic in the coming months then
-- We will remain a quoted company -- The name will be changed to "Naked Wines PLC", subject to shareholder approval -- The sale proceeds will be used to -- Pay off our debt -- Accelerate growth in Naked Wines -- And we intend to return any surplus to shareholders -- We will be one company, with one brand and a single focus
If we don't complete a sale over summer, we intend to continue to run Majestic independently through the important Christmas and New Year season before restarting the process in 2020.
A deeply heartfelt thank you
I want to thank from the bottom of my heart, the wonderful people of Majestic Wines, who have done an amazing job of delighting our customers, at the same time as we have implemented radical changes, all with great cheerfulness and engagement. You are a wonderful group of people and have faced into the uncertainty of the past few months with the dedication and commitment that has made the last four years a pleasure.
Update on 2019 financial year
As a Group we delivered another year of strong progress. Group revenue of GBP506.1m was up 6.3% on last year and comfortably surpassed our target of GBP500m. Both overall revenues and repeat customer contribution at Naked continued to show strong growth as we increased investment to build a base of loyal and profitable customers. In a relatively resilient performance against a challenging backdrop, Retail grew revenue 1.5% but suffered reduced profitability.
Underlying Revenue % YoY Adj. EBIT % YoY GBPm GBPm -------- ------ ---------- ------- Naked Wines 178.4 14.5 6.7 (22.4) -------- ------ ---------- ------- Majestic Retail 267.7 1.5 11.3 (15.1) -------- ------ ---------- ------- Majestic Commercial 44.1 1.8 2.5 3.2 -------- ------ ---------- ------- Lay & Wheeler 14.9 2.4 1.2 22.8 -------- ------ ---------- -------
Key drivers of performance in 2019
1. Naked generated GBP6.0m more contribution from its repeat customers, who we call Angels. Our investment in new customer acquisition is proving to be effective as we are finding more customers and better customers who spend more with us each year
2. We increased our new customer investment by GBP5.0m to GBP19.1m to drive future growth. Naked is a subscription business so we have to continually acquire new customers to drive growth. On average our investments are generating pay back of 4x so it's a great place to deploy capital
3. We delivered 1.5% sales growth in Retail but this translated into a gross profit that was lower by GBP2.0m as we maintained competitive pricing and used tactical discounts to both retain existing and acquire new customers
4. Our fixed costs investment in Naked and central items increased by GBP5.4m year on year
As a result, our Group adjusted EBIT (on an underlying basis) reduced by GBP6.0m year on year to GBP12.1m.
In addition, we have recognised a non-cash charge of GBP11.1m reflecting impairment of the Retail store estate due to the weaker profitability of the business and a further GBP1.0m of cash restructuring charges as we have started to reduce the capacity in our store estate.
Combining this with the GBP7.7m of other adjusting items (FY18: GBP8.9m) and GBP0.8m of finance expenses has resulted in the Group reporting a statutory pre-tax loss of GBP8.5m for the financial year (FY18: GBP8.3m profit).
Operational performance as measured in the following KPIs remains strong.
Naked Wines Retail Commercial L&W Product availability FY19: 91% FY19: 86% FY19: 90% FY19: n/a FY18: 90% FY18: 86% FY18: 90% FY18: n/a ------------ ----------- ----------- ------------ Team retention FY19: 91% FY19: 80% FY19: 69% FY19: 100% FY18: 94% FY18: 81% FY18: 71% FY18: 100% ------------ ----------- ----------- ------------ Wine quality (buy FY19: 91% FY19: 92% FY19: n/a FY19: n/a it again) FY18: 91% FY18: 89% FY18: n/a FY18: n/a ------------ ----------- ----------- ------------ Proportion of 5-star FY19: 90% FY19: 86%* FY19: n/a FY19: n/a service ratings FY18: 90% FY18: 89% FY18: n/a FY18: n/a ------------ ----------- ----------- ------------
* Now includes web orders. Excluding these for comparison to FY18 this was 90%
Naked firmly on track
In our ten year history, Naked has delivered remarkable and sustained growth. We've continued to grow in our most mature market - the UK; we've entered, disrupted and grown rapidly in the US, and we are leveraging our experience and marketing techniques in Australia.
In that time, the business has consistently delivered very healthy underlying trends. We've generated attractive returns on our investments in building a loyal and profitable base of repeat customers.
We've done that in the following ways:
1. We've successfully built a customer acquisition machine
Over ten years we have developed and refined the best ways to tell new customers about our business. As a result we have been able to increase our investment in customer acquisition by more than 20% a year for the last five years, up to GBP19.1m in FY19.
2. Our investments have proven to be effective
We are gaining loyal and profitable customers and we are not paying too much to find them. Our payback, measured as the 20 year return on each GBP1 spent on customer acquisition, is forecast to be 4x, the target we have set ourselves over the midterm. We're achieving this through our test and learn approach to optimise returns over time through continuous measurement and refinement of our activities. One of the best examples of that is that we are now spending less on promotional discounting and more on targeted marketing, which we've found is a better way to sign up high quality customers.
3. Our product and service is getting better all the time
The best way to ensure we keep our customers is to make them happy. We give our Angels exactly what they want - great wines at affordable prices and all backed up with industry leading service. Our customers rate 91% of our wine sales as something they would buy again and give 90% of our customer service interactions a 5* satisfaction rating.
We've made further great progress on this front this year:
-- We've continued to grow the number of excellent winemakers we work with -- Our wines are great value and great quality - we have the awards to prove it
-- Operational capability is better than ever (and better than most!). This year, we've built out our distribution capability with the addition of a fourth distribution centre in the US so we now cover the breadth of the country and can deliver to the vast majority of Angels within 48 hours
Retail & Commercial resilient
The Retail operations delivered a resilient top line performance achieving 1.5% sales growth amidst weak consumer confidence and political and economic uncertainty. Growth in online sales together with our subscription business, Concierge, offset the impact of having no Easter - a peak period - in this financial year.
However, the top line growth came at the expense of profitability as continued competitive intensity and aggressive pricing put pressure on gross margins. Operating efficiency gains and continued cost control helped to offset increased distribution costs and inflationary headwinds, however the net result was lower adjusted EBIT year on year.
Commercial returned to growth after an extended period of decline. With a new team and refined processes in place, the business delivered both top line growth of 1.8% (FY18: 5.6% decline) and EBIT improvement of 3.2% year on year.
Both Retail and Commercial sales take place through our stores. Having reassessed the portfolio against current trading patterns we have taken a charge for impairment of our store estate of GBP11.1m. (FY18: GBP0.4m)
Lay & Wheeler delivered reported revenue growth of 22.7% due to high levels of en primeur shipments. Underlying revenue was 2.4% higher year on year and EBIT growth of 22.8% was achieved through a combination of margin improvement and cost control.
The future is Naked
An investment machine
In the very near future we intend to have one business model, operating under one brand which is well funded and a clear focus on growth. With renewed focus on a single goal we have reappraised the Naked opportunity and have decided that now is the time to put more fuel in the engine.
What gives us the confidence to do that? The short answer is that the economics of a subscription business with loyal customers who behave predictably give us long term contribution growth in exchange for upfront investment.
If we continue to invest at the current rate, maintain current retention levels and achieve the targeted payback, the future repeat contribution will continue to scale. That's if we maintain the current rate of investment. We think we can go faster.
As growth investment drives future contribution, we want to increase the rate of investment to maximise future value. We believe we have the model, the experience and the opportunity to accelerate investment, at our targeted payback, and in doing so dramatically increase future contribution and value.
Summary
Our future is Naked. Strategically we intend to exit Majestic, with promising progress being made to achieve this over the summer. We will then be starting a new chapter in our Group's history. We'll operate a much simpler business with one brand and one business model. We're well-resourced, have a clear focus on growth, and we believe we can accelerate investment to build a bigger, more profitable business in the longer term.
Chief Financial Officer's Investment Review
After pausing for breath in 2018 to focus on greater productivity, I'm pleased to say that in 2019 we've been able to accelerate our investments for growth across multiple areas of our business.
Investing for future growth
Naked Wines new business
We increased our investment in new customer acquisition for Naked Wines to GBP19.1m in line with our strategy announced in April 2018. This drove an increase in sales to new customers of 18%. Overall forecast payback achieved was 4.0x in line with our target.
Within this spend we have already identified certain business partnership activities which deliver low returns which we will stop running if they cannot be repriced to acceptable levels.
This investment is so critical that we report a set of KPIs relating to it as follows:
FY19 FY18 Sales to new customers GBPm 25.5 21.6 ------- ------- ------- Investment in new customers (= new customer contribution) GBPm (19.1) (14.1) ------- ------- ------- New to repeat customer sales conversion % 183% 168% ------- ------- ------- Repeat customer sales GBPm 152.9 134.3 ------- ------- ------- Repeat customer contribution GBPm 39.8 33.8 ------- ------- ------- Repeat customer sales retention % 81% 83% ------- ------- ------- Forecast payback Ratio 4.0x 4.7x ------- ------- -------
Action and implication
In FY20 we have a target to grow our new customer investment level by a further c. GBP7.0m whilst maintaining payback discipline. To achieve this we have:
-- Added resource, in particular in the US, to identify bigger strategic partnership opportunities
-- Developed new tools to track partner distributed marketing materials to assess partner operational effectiveness and identify optimisation opportunities
-- Implemented a number of changes to our customer on boarding journey to eliminate discounts driving immediate enhancements in LTV and payback
Digital Marketing
A growing portion of our new customer investment is deployed digitally. We grew our digital new customer acquisition investment in Naked Wines to GBP3.5m (FY18: GBP1.6m). As we analyse these customers we see that they are our highest value customers, testament to the targeting algorithms that digital marketing is supported by. As a result we have continued to increase the scale of the digital marketing resources.
Action and implication
In FY20 we are forecasting that we will step up our digital investment in Naked Wines to GBP4-5m. We will also commit about 10% of this to test and learn, to explore new digital channels and executions.
Retail Subscriptions
We now have almost 35,000 customers subscribed to our 'Concierge' proposition and it continues to deliver customers with a higher annual spend and improved retention, driving a 48% uplift in their profitability and an early indication that forecast payback is c.10x on the cost of acquiring them.
During the year we launched new features to the service
-- Premium: A more premium and profitable range of wines -- Double up: The ability to quickly reorder the same case -- Lock It In: A regular case of your favourite wine with our best price guaranteed
About 6% of our subscribers are now signed up to our premium proposition and this figure is growing each month. This premium option has the added benefit of a 44% higher contribution than standard customers as picking, packing and shipping costs remain the same. Early data on customers who 'Lock It In' are showing 26% uplifts in spending, with the benefit being through more non-subscription spending as much as the subscription.
Action and implication
It is clear that there is appetite for a subscription service from Majestic customers and that adding subscription to the Majestic proposition enhances customer LTVs. Furthermore, early in FY20 we tested migration to Naked subscriptions with Majestic customers and those results give us confidence that we could execute that strategy should we wish to.
Retail Partnerships
Retail partnerships, where we advertise our business to other company's customers, have been successful in acquiring new customers into the business. This year we invested GBP0.9m driving nearly 100,000 incremental customer visits to store. However the data shows us that these customers, on average, tend to be materially lower value than unprompted customers as they have lower tendency to repeat shop and therefore spend considerably less as repeat customers. While our models of customer value suggest payback of 3.9x from this activity, because of the weaker spending behaviour we are not yet fully confident in the long term value forecast for these customers so will only repeat activities where customers are delivered at minimal cost and therefore deliver very fast payback.
Action and implication:
We will continue to drive traffic through selected partnerships, however we will ensure that we are only doing so when the incremental footfall is not disruptive to the core store operation e.g. avoiding the Christmas peak period.
Retail promotional plans
Our range is now 57% exclusive products and own label and we want to continue to grow this as we are able to offer customers superior value when we manage the full supply chain while achieving better margins ourselves - a profitable win-win! Over the last year we invested GBP0.4m of gross margin in short term price support to drive adoption of our exclusive products growing participation significantly year on year. Early signs on the top five lines that we have the most data on indicate a net benefit of c. GBP0.2m per year, indicating a two year payback on the investment in developing these products
Action and implication
We intend to continue to drive switching to own label and Majestic exclusives, ensuring that as we achieve greater scale we also realise cost savings through the supply chain.
Lay & Wheeler Fine Wine Discovery Club
We have been trialling the FWDC for c. 2 years now. In FY18 we slowed the rate of investment pending review of the long term customer performance. Having done this we believe that payback on the investment to date may be considerably higher than originally expected due to better long term customer retention, higher rates of additional purchasing and conversion to our Cellar Circle product which tends to drive higher spending levels and engagement.
Action and implication:
With confidence in the longer term customer value we will start to test higher levels of investment, not only in FWDC but also directly into Cellar Circle.
Online "product management" team
We spent in excess of GBP0.5m on a team tasked with rigorously optimising our web properties element by element. They have generated some significant improvements in our customer conversion funnel and basket completion rates, as well as trialling some innovative features with less success. Such is the nature of test and learn!
Action and implication:
The team will continue their work focused on a large testing plan around the different elements of the Naked Wines proposition.
Controls / Compliance
We have invested in control and compliance in a number of areas; most notably the US where we have ambition to be materially bigger. As such we have built out a dedicated regulatory compliance team as well as adding resource across finance and analytics. We also added resource into our Plc team to support the ever-changing regulatory landscape, with big projects this year including development of our sustainability policy and preparation for IFRS16. Within the retail business we spent GBP2.0m replacing our EPOS system to ensure compliance with latest security standards, as well as having a platform to further build our customer experience on.
Action and implication
We will continue to invest to ensure we have the right processes and controls to manage the increasing scale of our business units, especially in the US where we operate in a complex regulatory environment.
Driving productivity:
Store operations: van fleet
Action taken:
Using the data from our telematics implementation in FY18 we have investigated ways to consolidate our van network without impacting our customer experience. We have modelled what an alternate van network could look like which maximises van utilisation and reduces the cost per drop significantly.
Action and implication
With the concept proved to be a source of significant savings we are now finalising the execution plan for this initiative.
Store operations: staff
Action taken:
We continue to invest in our store estate to improve both our customer experience and store productivity. This year we refurbished and fully shelved 74 stores, part shelved all others and have begun to 'winefy' the estate - an initiative designed to engage the customer in their wine flavour profile and help them navigate the world of wine more effectively. Shelving and revised labour modelling has resulted in labour costs held flat in the face of increased transaction volumes and inflationary pressure due to reduced merchandising effort. The early data from our "winefy" experience suggests that customers who build a profile are showing 10-20% higher values, albeit we need to see how this develops over an extended period.
Action and implication
We will continue to roll out shelving across the estate, aiming to install it in an additional 20 stores by half year, to drive efficiency in the staffing model.
Financial Review
1. Group Overview Reported Adjusted items Adjusted Impact of Underlying GBPm GBPm GBPm FX GBPm GBPm Year ended 1 April 2019 Revenue 506.1 (1.0) 505.1 - 505.1 --------- --------------- --------- ---------- ----------- EBIT (7.7) 19.8 12.1 - 12.1 --------- --------------- --------- ---------- ----------- PBT (8.5) 19.8 11.3 - 11.3 --------- --------------- --------- ---------- ----------- Year ended 2 April 2018 Revenue 476.1 1.6 477.7 (0.2) 477.5 --------- --------------- --------- ---------- ----------- EBIT 9.3 8.9 18.2 (0.1) 18.1 --------- --------------- --------- ---------- ----------- PBT 8.3 8.9 17.2 (0.1) 17.1 --------- --------------- --------- ---------- -----------
Group Overview
The Group grew reported revenue by 6.3% to GBP506.1m delivering on the target to achieve Group sales of at least GBP500m that we set in 2015 at the start of the transformation plan. On an underlying basis we delivered an increase of 5.8% to GBP505.1m. Underlying revenue growth has accelerated vs the 4.0% rate seen in FY18 as we increased Naked Wines investment in customer acquisition, growing underlying sales by +14.5% in this division (FY18: +11.3%)
The Group generated a statutory loss before tax of GBP8.5m, a significant reduction from the GBP8.3m profit reported in FY18.
On an adjusted underlying basis our profit before tax of GBP11.3m reflected a 34% underlying reduction vs. FY18.
The main drivers of our reduced profitability are:
Adjusted EBIT:
-- Retail adjusted EBIT reducing by GBP2.0m as gross margin pressure outweighed the sales growth we achieved, and our focus on costs which maintained a flat cost base despite significant inflationary pressures
-- Naked Wines adjusted EBIT (on an underlying basis) GBP1.9m lower year on year, the net of: -- GBP5.0m increase in the level of investment to acquire new customers.
-- Contribution from repeat customers increasing by GBP6.0m as a result of the investment in prior years in customer acquisition
-- Fixed costs increasing by GBP2.9m
-- Our central cost base increasing by GBP2.4m as we invested in control and compliance resource across staff costs, IT systems and legal and professional support.
Statutory loss before tax:
-- GBP11.1m impairment to the Retail store estate. This non-cash write-off of assets is based on our expected cash flows from each store in future, compared to the carrying value of the store. We have reduced the expectation of future cash flows based on the weaker profit margins we are experiencing in Retail and by reflecting that our stores are no longer necessary to fulfil our online orders due to our centralised fulfilment arrangements.
Taxation
Despite the reduction in statutory profit in the current year our income statement tax charge has remained level at GBP0.9m (FY18: GBP0.9m). The negative statutory effective tax rate of -10.7% is principally the result of the impact of the GBP11.1m impairment of fixed assets charge in the UK Retail business which is not a deductible expense. It is also affected by the increased profitability and effect of prior year tax charges in our overseas trading businesses. The adjusted effective tax rate(6) this year of 17.3% (FY18 12.1%) does not benefit from a number of one off credits which reduced the rate in FY18.
(Loss)/earnings per share
As a result of the reduction in profitability our statutory loss per share has reduced to -13.3p. Under the guidance set out in IAS 33, Earnings per share, no diluted loss per share is reported. On an adjusted basis earnings per share have declined from 23.9p to 14.7p due to the decline in adjusted profit after tax and the increase in the weighted average number of shares in issue.
Cash flow and Net debt
Our net debt increased by GBP7.1m year on year to GBP15.5m. The major drivers of this were an increase in net working capital and an increase in capex largely absorbing adjusted EBITDA with dividend, tax and interest outflows totalling GBP7.7m.
Our working capital increased by GBP10.6m, a combination of:
-- Investment in inventory at Naked Wines, in particular the US to support our continued future growth. We grew stock levels by GBP9.1m, offset by GBP2.7m of additional customer funds
-- Higher stock levels in the UK due to the later timing of Easter year on year and to allow us to carry additional stock of c. GBP8m as mitigation to supply disruption in the event of a disorderly Brexit, which largely unwound in the first periods of FY20;
-- We estimate a normalised year end working capital position would have been c. GBP8m lower
We also incurred
-- Higher capital expenditure this year of GBP7.0m (FY18: GBP3.8m) as we replaced the EPOS system in the Retail estate and rolled out shelving to more stores, whilst continuing to invest in our new accounting system
-- Tax and interest payments of GBP2.7m -- Payment of dividends totalling GBP5.2m
The closing net-debt balance represents 0.8x adjusted EBITDA (FY18: 0.3x) which remains well within our covenant leverage limits.
Dividend
In March we announced that the final dividend for the year would be reviewed in light of our decision to focus on Naked Wines and to exit from Majestic. As the exit process is still ongoing, the Board has taken the decision to suspend the dividend. Should a sale of the Majestic business take place, the Board intends to pay a special dividend to the level of the FY18 final dividend (5.2p).
Guidance
Our near-term outlook is highly dependent on the potential sale of the Majestic business and we expect to give an update over the summer months. We anticipate focusing the Group on increasing levels of investment in new customers in Naked Wines. We believe that we can increase this investment by a further GBP7m in FY20 while maintaining our 4x payback. We would also expect similar levels of new to repeat customer sales conversion and repeat sales retention as previous years.
Our fixed cost base across Naked and the central costs totalled GBP23.6m in FY19. We expect these will show an underlying increase in the order of 10-15%. Should we sell Majestic we would expect to eliminate GBP1-1.5m p.a. of our central cost base, reflecting our desire to refocus the central team fully onto the significant growth opportunity the business represents.
2. Business Unit Highlights
Naked Wines
Year ended 1 April 2019
GBPm Impact of Underlying Analysed Analysed FX GBPm as "New" as Repeat" GBPm GBPm GBPm Revenue 178.4 - 178.4 25.5 152.9 ------ ---------- ----------- ---------- ------------ Contribution 20.7 - 20.7 (19.1) 39.8 ------ ---------- ----------- ---------- ------------ Adjusted EBIT 6.7 - 6.7 n/a n/a ------ ---------- ----------- ---------- ------------
Year ended 2 April 2018
GBPm Impact of Underlying Analysed Analysed FX GBPm as "New" as "Repeat" GBPm GBPm GBPm Revenue 156.1 (0.2) 155.9 21.6 134.3 ------ ---------- ----------- ---------- ------------- Contribution 19.8 (0.1) 19.7 (14.1) 33.8 ------ ---------- ----------- ---------- ------------- Adjusted EBIT 8.7 (0.1) 8.6 n/a n/a ------ ---------- ----------- ---------- -------------
We increased investment in new customers by GBP5.0m to GBP19.1m (FY18: GBP14.1m) supporting growth in revenue to new customers of +18.0%.
Our sustained investments in new customers translated to repeat customer revenue growth of +13.9%. This growth, plus the improvement in repeat customer contribution margin to 26.1% (FY18: 25.2%) brought FY19 repeat customer contribution to GBP39.8m, GBP6.0m higher than FY18.
Combining GBP5.0m higher new customer investment, GBP6.0m higher repeat contribution and GBP2.9m higher fixed costs, adjusted EBIT decreased by GBP1.9m in the year to GBP6.7m (FY18: GBP8.6m)
We focus on two critical measures of performance for Naked Wines:
1. Repeat customer sales retention: In FY19 this was 81%, marginally lower than in FY18 (83%). This was impacted in H1 (78%) in particular by the timing of Easter this year, but recovered well in H2 (83%) giving us confidence that loyalty remains high.
2. Forecast payback on investment in new customers: In FY19 this was 4.0x compared to 4.7x for the investments made in FY18. This is in line with our targeted payback based on our growing investment. The reduction year on year reflects our willingness to invest more aggressively while remaining disciplined about returns.
Because we get more data about the Angels we have acquired over time, we can also refine our expectations on payback of older cohorts of Angels. The following table shows how our payback assessment is changing over time for the Angels acquired in each financial year. As you can see, recent history has shown payback expectations in line with the initial estimates.
Payback measurement in Year 1 Year 2 Year 3 ----------------- ------ -------- -------- ------- Investment Year FY17 4.5 4.9 4.5 ------ -------- -------- ------- FY18 4.7 4.6 ------------------------ -------- -------- ------- FY19 4.0 ------------------------ -------- -------- -------
Majestic Retail
Year ended 1 April 2019
GBPm Impact of Underlying Analysed as Analysed as FX GBPm "New" GBPm Repeat" GBPm GBPm Revenue 267.7 - 267.7 53.5 214.2 ------ ---------- ----------- ------------ -------------- Contribution 21.7 - 21.7 2.2 19.5 ------ ---------- ----------- ------------ -------------- Adjusted EBIT 11.3 - 11.3 n/a n/a ------ ---------- ----------- ------------ --------------
Year ended 2 April 2018
GBPm Impact of Underlying Analysed as Analysed as FX GBPm "New" GBPm Repeat" GBPm GBPm Revenue 263.8 - 263.8 55.9 207.9 ------ ---------- ----------- ------------ -------------- Contribution 24.6 - 24.6 4.5 20.1 ------ ---------- ----------- ------------ -------------- Adjusted EBIT 13.3 - 13.3 n/a n/a ------ ---------- ----------- ------------ --------------
Revenue increased 1.5% vs FY18 driven by our repeat customer base (+3%). New customer sales declined by 4.3% as we sourced more new customers year on year but with the mix moving towards discounted partnership activity. Overall, this is a resilient sales performance in a flat market which had no Easter falling in the financial year. Gross margin fell to 21.8% (FY18: 22.9%) resulting in gross profit being GBP2.0m lower year on year. The gross margin reduction is a combination of mix shift into lower margin products, and heavier discounts where we have driven footfall to grow the customer base. Our distribution costs, predominantly store operating costs and fulfilment costs, increased by GBP0.9m (2.8%) reflecting the continued shift of business online and towards national fulfilment, including third parties. Continued focus on admin cost control resulted in a GBP0.8m reduction year on year. As a result of these movements adjusted EBIT for the Retail division declined by GBP2.0m year on year to GBP11.3m (FY18: GBP13.3m).
Majestic Commercial
Year ended 1 April 2019
Reported Underlying GBPm GBPm Revenue 44.1 44.1 --------- ----------- Adjusted EBIT 2.5 2.5 --------- -----------
Year ended 2 April 2018
Reported Underlying GBPm GBPm Revenue 43.4 43.4 --------- ----------- Adjusted EBIT 2.4 2.4 --------- -----------
The performance of Commercial improved in the year with sales returning to growth of +1.8% (FY18: 5.6% decline) while growing gross margins by +0.3% points resulting in gross profit of GBP7.9m (FY18: GBP7.7m). With operating costs growing at 3.5% the gross profit growth led to adjusted EBIT 3.2% higher year on year at GBP2.5m (FY18: GBP2.4m).
The improved performance has come as a result of two key changes:
-- In the first half, the team reworked their approach to securing new accounts resulting in higher levels of sales to new customers, offsetting the continuing high levels of account losses being seen due a mix of competitive activity and business failures
-- In the second half, the team then improved their processes around management of existing accounts and improved repeat customer retention. As a result H2 sales growth was an impressive +5% vs. FY18.
Lay & Wheeler
Year ended 1 April 2019
Reported En Primeur Underlying GBPm GBPm GBPm Revenue 15.9 (1.0) 14.9 --------- ----------- ----------- Adjusted EBIT 1.2 - 1.2 --------- ----------- -----------
Year ended 2 April 2018
Reported En Primeur Underlying GBPm GBPm GBPm Revenue 12.9 1.6 14.5 --------- ----------- ----------- Adjusted EBIT 0.9 - 0.9 --------- ----------- -----------
Lay & Wheeler reported revenue was 22.7% higher year on year, driven by high levels of en primeur shipments. Underlying revenue, that recognises en primeur at time of order rather than dispatch, was 2.4% higher year on year. This resulted in adjusted EBIT growth of +22.8% through a combination of gross margin improvement through mix movements and managing to a flat cost base.
Central Costs
Central costs grew from GBP7.2m in FY18 to GBP9.6m this year, as a result of the planned investments into resources supporting growth (digital marketing, online product management, business intelligence) and controls and compliance (finance, legal).
Restated * Year ended Year ended 1 April 2 April Note 2019 2018 GBP'000 GBP'000 Revenue 3 506,144 476,134 Cost of sales (366,990) (349,032) --------------------------------- ----------- ------------ ---------- Gross profit 139,154 127,102 Distribution costs (65,612) (58,806) Administrative expenses (82,071) (59,850) Other operating income 821 846 --------------------------------- ----------- ------------ ---------- Operating (loss)/profit (7,708) 9,292 Net finance charge (787) (994) --------------------------------- ----------- ------------ ---------- (Loss)/profit before taxation (8,495) 8,298 Analysed as: Adjusted profit before taxation 11,251 17,184 Adjusted items: 4 - Non-cash charges relating to acquisitions (5,229) (8,018) - Other adjusted items (14,517) (868) --------------------------------- ----------- ------------ ---------- (Loss)/profit before taxation (8,495) 8,298 --------------------------------- ----------- ------------ ---------- Taxation 5 (905) (901) (Loss)/profit for the year (9,400) 7,397 --------------------------------- ----------- ------------ ---------- (Loss)/earnings per share 6 Basic (13.3p) 10.9p Diluted (13.3p) 10.1p --------------------------------- ----------- ------------ ---------- * Restatement due to the impact of adoption of IFRS 15
The results are all derived from continuing operations.
Capital reserve Capital Currency Total Share Share - own redemption translation Retained shareholders' capital premium shares reserve reserve earnings funds GBP'000 GBP'000 GBP'000 GBP'000 GBP'000 GBP'000 GBP'000 At 3 April 2017 as reported 5,309 20,505 (17) 363 3,838 84,574 114,572 Adoption of IFRS15 - - - - - (860) (860) -------------------------- --------- --------- --------- ------------ ------------- ---------- --------------- At 3 April 2017 restated * 5,309 20,505 (17) 363 3,838 83,714 113,712 Total comprehensive income for the year - - - - (1,352) 7,397 6,045 Shares issued 54 484 - - - (43) 495 Share based payment charges - ongoing - - - - - 607 607 Share based payment charges - acquisition related - - - - - 3,800 3,800 Dividends paid - - - - - (3,993) (3,993) Deferred tax on share based payment - - - - - 235 235 -------------------------- --------- --------- --------- ------------ ------------- ---------- --------------- At 2 April 2018 restated * 5,363 20,989 (17) 363 2,486 91,717 120,901 Total comprehensive income/(losses) for the year - - - - 215 (9,400) (9,185) Shares issued 48 127 - - - (44) 131 Share based payment charges - ongoing - - - - - 909 909 Share based payment charges - acquisition related - - - - - 1,499 1,499 Dividends paid - - - - - (5,188) (5,188) Deferred tax on share based payment - - - - - 84 84 -------------------------- --------- --------- --------- ------------ ------------- --------------- At 1 April 2019 5,411 21,116 (17) 363 2,701 79,577 109,151 -------------------------- --------- --------- --------- ------------ ------------- ---------- --------------- * Restatement due to the impact of adoption of IFRS 15 Restated * 1 April 2 April 2019 2018 Note GBP'000 GBP'000 Non-current assets Goodwill and intangible assets 45,153 48,126
Property, plant and equipment 54,301 65,032 En primeur purchases 897 2,390 Prepaid operating lease costs 647 1,640 Deferred tax assets 5 2,259 2,243 --------------------------------- ----- ---------- 103,257 119,431 Current assets --------------------------------- ----- ---------- ---------- Inventories 119,464 97,434 Trade and other receivables 18,132 16,280 En primeur purchases 4,296 3,779 Cash and cash equivalents 19,093 15,618 --------------------------------- ----- ---------- 160,985 133,111 --------------------------------- ----- ---------- ---------- Total assets 264,242 252,542 --------------------------------- ----- ---------- ---------- Current liabilities --------------------------------- ----- ---------- ---------- Trade and other payables (66,363) (59,579) En primeur deferred income (5,564) (4,824) Deferred Angel and other income (39,657) (32,817) Bank overdraft 7 (12,096) (8,837) Provisions (2,344) (1,724) Deferred lease inducements (397) (657) Bond financing 7 (99) (2,445) Financial instruments at fair value (3,011) (897) Current tax liabilities (123) (246) --------------------------------- ----- ---------- ---------- (129,654) (112,026) --------------------------------- ----- ---------- ---------- Non-current liabilities --------------------------------- ----- ---------- ---------- En primeur deferred income (1,068) (2,822) Deferred lease inducements (1,502) (1,672) Provisions (203) (917) Bank loan 7 (22,444) (12,793) Deferred tax liabilities 5 (220) (1,411) --------------------------------- ----- ---------- ---------- (25,437) (19,615) --------------------------------- ----- ---------- ---------- Total liabilities (155,091) (131,641) Net assets 109,151 120,901 --------------------------------- ----- ---------- ---------- Shareholders' funds --------------------------------- ----- ---------- ---------- Called up share capital 5,411 5,363 Share premium 21,116 20,989 Capital reserve - own shares (17) (17) Capital redemption reserve 363 363 Currency translation reserve 2,701 2,486 Retained earnings 79,577 91,717 --------------------------------- ----- ---------- ---------- Equity shareholders' funds 109,151 120,901 --------------------------------- ----- ---------- ----------
The financial statements were approved by the Board and authorised for issue on 12 June 2019 and were signed on its behalf by James Crawford.
* Restatement due to the impact of adoption of IFRS 15 Year ended Year ended 1 April 2 April Note 2019 2018 GBP'000 GBP'000 Cash generated by operating activities Cash generated by operations 8 7,946 28,670 UK income tax paid (1,729) (2,035) Overseas income tax paid (379) - ---------------------------------------- ----- ----------- Net cash from operating activities 5,838 26,635 Cash flows from investing activities Purchase of property, plant and equipment (5,472) (2,921) Purchase of intangible fixed assets (1,518) (869) Purchase of prepaid lease assets (53) - Proceeds from sale of non-current assets 31 2 ---------------------------------------- ----- ----------- Net cash from investing activities (7,012) (3,788) Cash flows from financing activities Interest paid (636) (802) Issue of ordinary share capital 131 495 Draw down of borrowings 9,500 19,500 Repayment of borrowings (2,346) (40,174) Loan arrangement fees paid - (411) Equity dividends paid (5,188) (3,993) ---------------------------------------- ----- ----------- Net cash from/(used in) financing activities 1,461 (25,385) Net increase/(decrease) in cash 287 (2,538) Cash and cash equivalents at beginning of year 6,781 10,470 Effect of foreign exchange rate changes (71) (1,151) Cash and cash equivalents at end of year 8 6,997 6,781 ---------------------------------------- ----- ----------- ----------- 1 General Information
Majestic Wine PLC is a public limited company ("Company") and is incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The Company's ordinary shares are traded on the Alternative Investment Market ("AIM").
The address of the registered office is given on the inside back cover. The Group's principal activity is the retailing of wines, beers and spirits. The Company's principal activity is to act as a holding company for its subsidiaries.
2 Basis of preparation
The financial information set out above does not constitute statutory accounts within the meaning of section 435(1) and (2) of the Companies Act 2006 or contain sufficient information to comply with the disclosure requirements of International Financial Standards ("IFRS"). The auditors have reported on these accounts and their reports were unqualified, did not draw attention to any matters by way of emphasis and did not contain any statements under section 498 (2) or (3) of the Companies Act 2006.
The financial statements of Majestic Wine PLC for the year ended 1 April 2019 were authorised for issue by the Board of Directors on 12 June 2019 and the balance sheet was signed on behalf of the Board by James Crawford, Chief Financial Officer.
The financial information presented in this document has been prepared in accordance with International Financial Reporting Standards ("IFRSs") and International Financial Reporting Interpretations Committee ("IFRIC") interpretations as adopted by the European Union as they apply to the financial statements of the Group for the 52 week period ending 1 April 2019.
The Group's financial reporting year represents the 52 weeks to 1 April 2019 and the prior financial year, 52 weeks to 2 April 2018.
The Group implemented the new accounting standards IFRS 9 and IFRS 15 on a fully retrospective basis in the year. Their implementation has not had a material impact on the financial statements.
3 Segmental reporting
IFRS8 requires operating segments to be determined based on the Group's internal reporting to the Chief Operating Decision Maker ("CODM"). The CODM has been determined to be the Board as it is primarily responsible for the allocation of resources to segments and the assessment of performance of the segments.
The Group's operating segments are organised into four distinct business units, each operating in a separate segment of the overall wine market. Retail is a customer based wine retailer, selling wine, beer and spirits from stores across the UK, and online, and also incorporates the Group's French business. Commercial is a Business to Business ('B2B') wine retailer selling to pubs, restaurants and events. Lay & Wheeler is a specialist in the fine wine market and also provides cellarage services to customers. Naked Wines is a customer funded international online wine retailer.
Performance of each operating segment is assessed on revenue, adjusted EBIT (being operating profit less any adjusted Items) and adjusted PBT (being profit before taxation less any adjusted Items). These are the financial performance measures that are reported to the CODM, along with other operational performance measures, and are considered to be useful measures of the underlying trading performance of each segment. Adjusted Items are not allocated to the operating segments as this reflects how they are reported to the Board.
The revenue and profits of the Lay & Wheeler operating segment as presented to the CODM are recognised on the receipt of orders, cash receipts and payments in relation to en primeur campaigns. The segment performance is reviewed in this way as resources utilised in generating these sales are expensed as incurred. This differs from the revenue recognition policy required under IAS 18 where revenue is recognised on delivery of the wine to the customer, which may be up to two years after the original order and payment. As a result, a reconciling item is presented between the total operating segments revenue and results and the IFRS statutory measure.
Costs relating to centralised Group functions are not allocated to operating segments for the purposes of assessing segmental performance and consequently central costs are presented as a separate segment.
Inter-segment transactions are conducted on an arm's length basis. The Group is not reliant on a major customer or group of customers.
All activities are continuing.
Naked Year ending 1 April 2019 Retail Commercial Wines L&W Unallocated Group GBP'000 GBP'000 GBP'000 GBP'000 GBP'000 GBP'000 Segment revenue 267,664 44,132 178,438 14,896 - 505,130 Movement in en primeur sales - - - 1,014 - 1,014 ---------------------------- -------- ----------- ----------- -------- ------------ --------- Reported third-party revenue 267,664 44,132 178,438 15,910 - 506,144 Segment result - Adjusted EBIT 11,333 2,512 6,656 1,151 (9,614) 12,038 Net finance costs (787) ---------------------------- -------- ----------- ----------- -------- ------------ --------- Adjusted profit before taxation 11,251 Adjusted items: - Non-cash items relating to acquisitions (5,229) - Other adjusted items (14,517) Loss before taxation (8,495) ---------------------------- -------- ----------- ----------- -------- ------------ --------- Depreciation 5,269 - 457 82 - 5,808 Amortisation 311 - 3,871 119 46 4,347 Impairment of fixed assets 11,108 - - - - 11.108 Rest Geographical analysis UK of Europe US Australia Group Reported third party revenue 390,149 9,382 75,657 30,956 506,144 Non-current assets 97,461 2,991 2,247 558 103,257 Naked Year ended 2 April 2018 Retail Commercial Wines L&W Unallocated Group GBP'000 GBP'000 GBP'000 GBP'000 GBP'000 GBP'000 Segment revenue 263,754 43,360 156,058 14,549 - 477,721 Movement in en primeur sales - - - (1,587) - (1,587) ---------------------------- -------- ----------- ----------- -------- ------------ ---------- Reported third-party revenue 263,754 43,360 156,058 12,962 - 476,134 Segment result - Adjusted EBIT 13,349 2,435 8,666 937 (7,209) 18,178 Net finance costs (994) ---------------------------- -------- ----------- ----------- -------- ------------ ---------- Adjusted profit before taxation 17,184 Adjusted items: - Non-cash items relating to acquisitions (8,018) - Other adjusted items (868) Loss before taxation 8,298 ---------------------------- -------- ----------- ----------- -------- ------------ ---------- Depreciation 5,120 - 353 106 - 5,579 Amortisation 332 - 3,882 106 - 4,320 Impairment of fixed assets 486 - - - - 486 Rest Geographical analysis UK of Europe US Australia Group Reported third party revenue 378,826 7,812 61,481 28,015 476,134 Non-current assets 114,666 2,977 1,027 761 119,431 4 Adjusted items
The Directors believe that adjusted profit before tax and adjusted diluted earnings per share measures provide additional useful information for shareholders on underlying trends and performance. These measures are used for performance analysis. Adjusted profit is not defined by IFRS and therefore may not be directly comparable with other companies' adjusted profit measures. It is not intended to be a substitute for, or superior to IFRS measurements of profit. The adjustments made to reported profit before tax are:
Year ended Year ended 1 April 2 April 2019 2018 GBP'000 GBP'000 Non-cash charges relating to acquisitions Amortisation of acquired intangibles (3,871) (3,882) Acquisition related share based payment charges (1,358) (4,136) -------------------------------------------- ----------- (5,229) (8,018) Other adjusted items Impairment of properties (11,108) - Restructuring costs (957) - Fair value movement through P&L on foreign exchange contracts (1,540) 193 En primeur adjustment 38 (289) Share based payment charges (950) (772) -------------------------------------------- ----------- (14,517) (868) Total adjusted items (19,746) (8,886) -------------------------------------------- ----------- ----------- 5 Taxation (a) Taxation charge Year ended Year ended 1 April 2 April 2019 2018 GBP'000 GBP'000 Current income tax expense UK income tax (1,638) (2,716) Overseas income tax (354) (98) Adjustment in respect of prior periods 42 741 Current income tax expense (1,950) (2,073) --------------------------------------------------- ----------- ----------- Deferred tax expense Origination and reversal of temporary differences 1,073 1,069 Adjustment in respect of prior periods 61 155 Effect of change in tax rate on prior period balances (89) (52) Total deferred tax credit 1,045 1,172 --------------------------------------------------- ----------- ----------- Total income tax charge for the year (905) (901) --------------------------------------------------- ----------- -----------
Changes to the UK corporation tax rates were enacted as part of Finance Bill 2015 on 18 November 2015. These included reductions to the main rate to reduce the rate to 19% from 1 April 2017 and to 18% from 1 April 2020. A subsequent change to reduce the UK corporation tax rate to 17% from 1 April 2020 was included within Finance Bill 2016 which was enacted on 6 September 2016.
(b) Taxation reconciliation
The tax charge for the year differs from the standard rate of corporation tax in the UK of 19% (2018: 19%). The reasons for this are detailed below:
Year ended Year ended 1 April 2 April 2019 2018 GBP'000 GBP'000 (Loss)/profit before taxation (8,495) 8,298 Taxation credit/(charge) at the standard UK corporation tax rate of 19% (2018: 19%) 1,614 (1,576) Adjustments in respect of prior periods* 103 896 Overseas income tax at higher rates (285) (338) Disallowable expenditure** (2,022) (423) Deferred tax not previously recognised*** - 616 Share based payments (226) (24) Change in tax rate on prior period deferred tax balances (89) (52) Total income tax expense (905) (901) --------------------------------------------- ----------- ----------- Effective tax rate -10.7% 10.9% Adjusted effective tax rate 17.3% 12.1% --------------------------------------------- ----------- -----------
* Adjustments in respect of 2018 relate to UK capital allowance relief realised in the current year and utilisation of prior year tax losses against current year profits in the USA and Australia.
** Disallowable expenditure mainly relates to amortisation of acquired intangibles and share based payment expenses and impairments.
*** Deferred tax in 2018 not previously recognised relates to deferred tax asset recognised on taxable losses in Australia.
(c) Taxation on items recorded in reserves Year ended Year ended 1 April 2 April 2019 2018 GBP'000 GBP'000 Deferred tax credit on share based payments 84 235 Total tax on items credited to reserves 84 235 --------------------------------------------- ----------- ----------- (d) Deferred tax Year ended Year ended 1 April 2 April 2019 2018 GBP'000 GBP'000 At beginning of year 832 (333) Adjustment in respect of prior years 61 155 Credited to the income statement in the year 984 1,017 Credited to reserves in the year 84 235 Foreign exchange 78 (242) At end of year 2,039 832 ---------------------------------------------- ----------- ----------- Deferred tax assets Short term Tax losses Total Accelerated timing Share--based carried deferred tax depreciation differences payments forward tax assets GBP'000 GBP'000 GBP'000 GBP'000 GBP'000 At 3 April 2017 183 - 862 651 1,696 Credited to reserves in the year - - 235 - 235 Credited/(charged) to income statement (47) - (62) 502 393 Foreign exchange 10 - 13 (104) (81) At 2 April 2018 146 - 1,048 1,049 2,243 Credited to reserves in the year - - 84 - 84 Credited/(charged) to income statement 591 - (168) (631) (208) Foreign exchange (10) - 10 19 19 Transferred from deferred tax liabilities - 121 - - 121 At 1 April 2019 727 121 974 437 2,259 ------------------------------ ------------------ ------------- ------------- ------------- ----------------- Deferred tax liabilities Short Rolled term Total over timing deferred gains differences tax liabilities GBP'000 GBP'000 GBP'000 At 3 April 2017 (259) (1,770) (2,029) Credited to income statement 49 730 779 Foreign exchange (10) (151) (161) At 2 April 2018 (220) (1,191) (1,411) Credited to income statement - 1,253 1,253 Foreign exchange - 59 59 Transferred to deferred tax assets - (121) (121) At 1 April 2019 (220) - (220) ------------------------------ ------------------ ------------- ------------- ------------- ----------------- Year Year ended ended 1 April 2 April 2019 2018 GBP'000 GBP'000 Deferred tax assets 2,259 2,243 Deferred tax liabilities (220) (1,411) 2,039 832 ------------------------------ ------------------ ------------- ------------- ------------- -----------------
Deferred tax on losses of GBP11.5m (2018: GBP11.5m) relating to losses in the UK, have not been recognised in these financial statements on the basis that there is insufficient evidence of suitable future taxable profits against which to recover any deferred tax asset created.
(e) Factors that may affect future tax charges
The Group's overseas tax rate is higher than that in the UK as profits earned by Les Celliers de Calais S.A.S. in France are taxed at a rate of 33.3% and profits earned by its Naked Wines subsidiaries in the United States of America and Australia are taxed at 21.0% and 30.0% respectively.
No deferred tax is recognised on the unremitted earnings of overseas subsidiaries as following the enactment of the Finance Act 2009 the Group considers that it would have no liability to additional taxation should such amounts be remitted.
6 Earnings per share
Basic earnings per share is calculated by dividing the profit attributable to ordinary shareholders by the weighted average number of ordinary shares in issue of the Company, excluding 1,214,671 (2018: 3,067,028) contingently returnable shares issued as a result of the acquisition of Naked Wines (which have been treated as dilutive share options), 229,009 (2018: 139,609) shares held by the Majestic Wine plc Share Incentive Plan Trust (which have been treated as dilutive share options), and 3,934 (2018: 3,934) shares held by Employee Share Ownership Trust.
The dilutive effect of share options is calculated by adjusting the weighted average number of ordinary shares in issue to assume conversion of all dilutive potential ordinary shares. These comprise contingently returnable shares and share options granted to employees where the exercise price is less than the average market price of the Company's Ordinary Shares during the year. Share options granted over 93,415 (2018: 112,003) ordinary shares have not been included in the dilutive earnings per share calculation because they are anti-dilutive at the period end.
Adjusted earnings per share is calculated by excluding the effect of adjusted items (see note 8). This alternative measure of earnings per share is presented so that users of the financial statements can better understand the Group's underlying trading performance.
6 Earnings per share (continued) Year ended Year ended 1 April 2 April 2019 2018 (Loss)/earnings per share Basic (loss)/earnings per share (13.3p) 10.9p Diluted (loss)/earnings per share (13.3p) 10.1p Adjusted basic earnings per share 14.7p 23.9p Adjusted diluted earnings per share 14.1p 22.3p ----------------------------------------------- ----------- ----------- Year ended Year ended 1 April 2 April 2019 2018 GBP'000 GBP'000 (Loss)/profit for the year (9,400) 7,397 Add back adjusted items: - Non-cash charges relating to acquisitions 5,229 8,018 - Other adjusted items 14,517 868 ----------------------------------------------- ----------- ----------- Adjusted profit after taxation 10,346 16,283 ----------------------------------------------- ----------- ----------- Year ended Year ended 1 April 2 April 2019 2018 Weighted average number of shares in issue 70,518,556 68,051,900 Dilutive potential ordinary shares: Employee share options and contingently returnable shares 3,055,750 5,036,886 ----------------------------------------------- ----------- ----------- Weighted average number of shares for the purpose of diluted earnings per share 73,574,306 73,088,786 Total number of shares in issue 72,137,402 71,499,086 ----------------------------------------------- ----------- -----------
If all the Company's share option schemes had vested at 100% the Company would have 74,750,580 issued shares.
7 Bank and other borrowings 1 April 2 April 2019 2018 GBP'000 GBP'000 Current Bank overdrafts 12,096 8,837 Customer bond finance 99 2,445 Total bank and other borrowings due within one year 12,195 11,282 -------------------------------------------- -------- -------- Non-current Revolving credit facility 23,000 13,500 Debt issuance costs (556) (707) Total bank and other borrowings due within one year 22,444 12,793 -------------------------------------------- -------- -------- Total bank and other borrowings 34,639 24,075 -------------------------------------------- -------- --------
The Group's revolving credit facility during 2019 was GBP60m, which is due to mature in December 2022. Interest has been charged at a margin of 1% above LIBOR, the rate being dependent on the Group's leverage (being net debt/EBITDA).
Banking covenants are in place and are tested quarterly. The covenants tested are the Group's leverage and fixed charge cover.
8 Notes to the cash flow statement Year ended Year ended 1 April 2 April 2019 2018 GBP'000 GBP'000 Cash generated by operations Operating (loss)/profit (7,708) 9,292 Add back: - Depreciation and amortisation 10,155 9,899 - Loss on disposal of fixed assets 485 28 - Impairment of intangible assets 25 - - Impairment of property, plant and equipment 10,287 447 - Impairment of prepaid operating leases 796 39 - Fair value movement on foreign exchange contracts 2,114 (193) - En primeur movement in income statement (38) 289 - Share based payment charges 2,408 4,407 --------------------------------------------- ----------- Operating cash flows before movements in working capital 18,524 24,208 Increase in inventories (21,038) (2,425) Increase in customer funds in deferred income 6,058 4,137 Increase in trade and other receivables (1,699) (130) Increase in trade and other payables 6,101 2,880 Cash generated by operations 7,946 28,670 --------------------------------------------- ----------- -----------
Cash and cash equivalents
1 April 2 April 2019 2018 GBP'000 GBP'000 Cash and cash equivalents Cash and cash equivalents 19,093 15,618 Bank overdraft (12,096) (8,837) ---------------------------------- --------- -------- Total cash and cash equivalents 6,997 6,781 ---------------------------------- --------- --------
Analysis of movement in net borrowings
At 1 At 2 April Cash Non-cash April 2018 flows movements 2019 GBP'000 GBP'000 GBP'000 GBP'000 Cash and cash equivalents 15,618 3,546 (71) 19,093 Bank overdrafts (8,837) (3,259) - (12,096) Net cash and cash equivalents 6,781 287 (71) 6,997 ------------------------------- ----------- -------- ----------- --------- Borrowings - revolving credit facility (13,500) (9,500) - (23,000) Borrowings - customer funded bond (2,445) 2,346 - (99) Gross borrowings net of cash (15,945) (7,154) - (23,099) Debt issuance costs 707 - (151) 556 ------------------------------- ----------- -------- ----------- --------- Total net borrowings (8,457) (6,867) (222) (15,546) ------------------------------- ----------- -------- ----------- --------- Underlying a) includes en primeur revenues in year of order movement not year of fulfilment; (b) is calculated using constant FX rates for translation. EBIT Operating profit as disclosed in the Group income statement. ------------------------------------------------------------- Adjusted EBIT Operating profit adjusted for amortisation of acquired intangibles, acquisition costs, share based payment charges, impairment of goodwill, restructuring costs, fair value movement through P&L on financial instruments and adjusting en primeur results to reflect profits on orders rather than on wine fulfilment. ------------------------------------------------------------- Adjusted EBITDA Adjusted EBIT plus depreciation and amortisation, but excluding any costs included in our adjusted items e.g. amortisation of acquired intangibles. ------------------------------------------------------------- Operating Costs Defined as administrative expenses less other operating income excluding adjusted items ------------------------------------------------------------- Adjusted PBT Adjusted EBIT less net finance charges. Group reconciliation is found in the financial review ------------------------------------------------------------- Free cash flow Cash generated by operating activities less capital expenditure and before adjusting items and taxation. A reconciliation of this metric is provided below. ------------------------------------------------------------- Net Debt Borrowings less cash and debt issuance cost.
------------------------------------------------------------- Return on A measure of the money we subsequently earn from Investment investment in new customers. This measure is akin to a yield on an upfront capital investment, defined as the annual contribution per repeat customer less the cost of replenishment, all divided by the cost per repeat customer. Note that we are phasing this measure out and replacing it with lifetime return, but is still currently used as part of our remuneration policy. ------------------------------------------------------------- Investment Measures Investment in new The contribution earned from sales to new customers. customers (also referred to as new customer contribution) ------------------------------------------------------------- New customer sales Revenues derived from transactions with customers who meet our definition of a new customer. A reconciliation of this metric for Majestic Retail and Naked Wines is provided in the financial review. ------------------------------------------------------------- Lifetime Payback The ratio of the future contribution we expect to earn from the customers recruited this year to the investment we made recruiting them. We calculate this by reviewing the level of sales and contribution generated in the current year from new customers and compare this to a reference level based on historic behaviour of all new customers, then projecting forwards to a 20 year lifetime to estimate the payback ratio. As this is an undiscounted forward looking estimate it cannot be reconciled back to reported financial results. As we can refine this expectation over time, we also update the expected returns from prior year investment in the financial review ------------------------------------------------------------- Repeat customer sales These are the revenues derived from orders placed by customers meeting our definition of a repeat customer at the time of ordering. A reconciliation of this metric Majestic Retail and Naked Wines is provided in the financial review. ------------------------------------------------------------- Repeat customer contribution The profit attributable to those sales after fulfilment and service costs. A reconciliation of this metric Majestic Retail and Naked Wines is provided in the financial review. ------------------------------------------------------------- Repeat customer The proportion of sales made to customers who sales retention met our definition of "Repeat" last year that were realised again this year from the same customers. Using our till and website data the population who were active in the prior year are identified and their sales in the current year then assessed. This is done for each month and summed to calculate the full year retention. This APM replaces customer retention as it gives a better indicator of our retention rates ------------------------------------------------------------- Fixed costs Administrative costs by division excluding marketing spend. ------------------------------------------------------------- Definitions ------------------------------------------------------------- Contribution A profit measure between gross profit and EBIT, calculated as gross profit less the costs of fulfilling and servicing (e.g. credit card fees, delivery costs, customer facing staff costs) and marketing expenses. We often split contribution into that from new and repeat customers as they can have different levels of profitability. A reconciliation of this metric Majestic Retail and Naked Wines is provided in the financial review. ------------------------------------------------------------- Repeat customer A customer that has bought from one of our businesses more than once, recently. For Naked Wines these are "Angels" who have subscribed. For Majestic they are people who have shopped with us at least once within the last 12 months, with that shop not being their first time. ------------------------------------------------------------- New Customer A customer who, at the time of purchase, does not meet our definition of a repeat customer; for example, because they are brand new, were previously a repeat customer and have stopped shopping with us at some point or cannot be identified. ------------------------------------------------------------- Adjusted effective Defined as the current year's tax change divided tax rate by the adjusted profit before tax. -------------------------------------------------------------
Additional unaudited information
To provide a meaningful comparison with last year, further analysis is presented below on an underlying(6) basis which means:
- En primeur revenues are included in year of order, not year of fulfilment
- Calculated using current period foreign exchange rates for re-translation of the comparative period.
1. Reported and underlying results by segment Reported Underlying Year ended Year ended Year ended Year ended 1 April 2 April 1 April 2 April 2019 2018 2019 2018 GBP'000 GBP'000 GBP'000 GBP'000 Retail -------------------- ----------- ----------- ----------- ----------- Revenue 267,664 263,754 267,664 263,764 Gross profit 58,463 60,420 58,463 60,423 Distribution costs (31,239) (30,384) (31,239) (30,385) Admin costs (15,891) (16,687) (15,891) (16,689) Adjusted EBIT 11,333 13,349 11,333 13,349 -------------------- ----------- ----------- ----------- ----------- Commercial -------------------- ----------- ----------- ----------- ----------- Revenue 44,132 43,360 44,132 43,360 Gross profit 7,949 7,694 7,949 7,694 Distribution costs (3,160) (3,059) (3,160) (3,059) Admin costs (2,277) (2,200) (2,277) (2,200) Adjusted EBIT 2,512 2,435 2,512 2,435 -------------------- ----------- ----------- ----------- ----------- Lay & Wheeler -------------------- ----------- ----------- ----------- ----------- Revenue 15,910 12,962 14,896 14,549 Gross profit 4,234 4,042 4,234 4,042 Distribution costs (1,156) (1,198) (1,156) (1,198) Admin costs (1,927) (1,907) (1,927) (1,907) Adjusted EBIT 1,151 937 1,151 937 -------------------- ----------- ----------- ----------- ----------- Naked Wines -------------------- ----------- ----------- ----------- ----------- Revenue 178,438 156,059 178,438 155,885 Gross profit 68,470 55,236 68,470 55,305 Distribution costs (30,057) (24,165) (30,057) (24,239) Admin costs (31,757) (22,405) (31,757) (22,491) Adjusted EBIT 6,656 8,666 6,656 8,574 -------------------- ----------- ----------- ----------- ----------- Central costs -------------------- ----------- ----------- ----------- -----------
Administrative costs (9,614) (7,208) (9,614) (7,208) Adjusted EBIT (9,614) (7,208) (9,614) (7,208) -------------------- ----------- ----------- ----------- ----------- Group -------------------- ----------- ----------- ----------- ----------- Revenue 506,144 476,135 505,130 477,558 Gross profit 139,116 127,391 139,116 127,464 Distribution costs (65,612) (58,806) (65,612) (58,882) Admin costs (61,466) (50,407) (61,466) (50,495) Adjusted EBIT 12,038 18,178 12,038 18,087 -------------------- ----------- ----------- ----------- ----------- 2. Naked Wines forecasting metrics FY19 Actual FY20 Medium-term ---------------------------- ---------------- ------------- ---------------- +15% - 20% New customer investment (GBP19m) +GBP7m pa New customer contribution margin -75% -80% Variable New -> Repeat conversion 183% 180% 180% Repeat Sales retention 81% 82-84% 80-85% Repeat contribution margin 26% 25-27% Assume flat Payback 4x 4x 4x Year 1 Payback 79% 70% 70% Fixed cost - Naked BU GBP14.0m - Central GBP9.6m Total fixed cost GBP23.6m 10% growth 50% rate of revenue growth Net potential annual savings GBP1-1.5m if Majestic sold Each GBP1m of growth in new business requires c. GBP1-1.5m more working Working capital capital When cash cannot be deployed Dividend 2.0p Interim against growth investment Final suspended 3. Naked Wines historic performance (GBPm, unaudited, restated to constant FX rates) New customers Repeat customers ----------------------- ----------------------- Revenue Contribution Revenue Contribution Fixed costs GBPm GBPm GBPm GBPm GBPm ------ -------- ------------- -------- ------------- ------------ FY14 15 (7) 45 7 (8) FY15 21 (8) 66 14 (10) FY16 22 (10) 90 21 (10) FY17 26 (15) 114 27 (11) FY18 22 (14) 134 34 (11) FY19 26 (19) 153 40 (14) 4. Naked Wines split by country FY19 Revenue GBPm ------------------- -------- UK 71.8 USA 75.6 Australia 31.0 Total Naked Wines 178.4 ------------------- -------- 5. Fixed costs FY19 FY18 Variance GBPm GBPm GBPm --------------- ----- ----- --------- Naked Wines 14.0 11.1 2.9 Retail 10.4 11.3 (0.9) Commercial 2.0 2.0 - Lay & Wheeler 1.7 1.7 - Central costs 9.6 7.2 2.4 Group 37.7 33.3 4.4 --------------- ----- ----- --------- 6. Free cash flow reconciliation 1 April 2 April 2019 2018 GBPm GBPm Adjusted EBIT 12.1 18.2 Add back depreciation and amortisation (excludes adjusted amortisation of acquired intangibles) 6.3 6.5 Add back loss on disposal of fixed assets 0.5 - Adjusted EBITDA 18.9 24.7 Working capital movement - Inventories (21.0) (2.4) - Deferred Income 6.1 4.1 - Trade and other receivables (1.0) (0.1) - Trade and other payables 5.9 2.4 Working capital movement (10.0) 4.0 Pre-tax operating cash flow 8.9 28.7 Investments Capital expenditure (7.0) (3.8) Pre-tax operating cash flow / "Free cash flow" 1.9 24.9 ----------------------------------------------- -------- -------- Reconciliation to statutory cash flow statement Free cash flow 1.9 24.9 Cash adjusted items (1.0) - Capital expenditure 7.0 3.8 Cash generated by operations 7.9 28.7 ----------------------------------------------- -------- --------
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June 13, 2019 02:00 ET (06:00 GMT)
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