Location Sciences Share Discussion Threads

[plunge] 04/4/2019 09:06

Another great article - by Warren Zenna

[ries] 02/4/2019 12:55

Proactive investors today.

[plunge] 01/4/2019 21:01

Thanks Canarris. I have now included this link in the header information.

[canarris] 01/4/2019 14:27

Interview with Mark Slade.https://econsultancy.com/a-day-in-the-life-of-ceo-of-location-sciences/

[canarris] 31/3/2019 21:24

That's another big player after P&G demanding third part verification!!!"A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either "grow up" or P&G would pull their ads. In addition to a thorough review of media-agency contracts, Pritchard demanded industry-standard viewability metrics, fraud protection and third-party verification."

[plunge] 31/3/2019 21:03

It looks like Unilever, a company with the second largest advertising budget in the world, has recognised ad fraud as one of its key concerns.



It has explicitly said that in order to meet its new standards, publishers need to go beyond its existing ‘three Vs’ principle – which is focused on building trust between brands and publishers via viewability, verification and value.

So hopefully media agencies will now accept their responsibilities in the verification and transparency process.

[ries] 27/3/2019 22:48

Mark Slade.

hxxps://www.linkedin.com/feed/update/urn:li:activity:6516635124983963648

[reidy66] 25/3/2019 11:18

Hi mate .give me a txt Sorry for OT

[plunge] 25/3/2019 10:44

Not a problem. Happy to share.

[ries] 25/3/2019 10:38

Hope you do not mind Plunge, i posted your reply on the other board.

[plunge] 24/3/2019 21:03

Hi ries

Yes - I did have an opportunity of speaking to David Rae. He was very amenable and willing to provide clarification on a number of queries I had with information in the public domain. He also confirmed the audit was complete and the Company is on track to announce its 2018 results in early April. All they are working on right now is the accompanying annual report and getting sign off from all associated parties.

Here are some other snippets from the open session:
1. Stockdale's 2019 revenue target of £2.8 million should be easily achievable,
2. The Company is forecasting profitability in 2020,
3. There are no plans to tap the market for more funds, and
4. The ultimate plan would be to sell out to a much larger player.

On point 4, you just need to look at Mark Slade's and David Rae's past track records. They are fast growth business specialists with proven exit strategies.

[ries] 22/3/2019 18:03

Hi Plunge, have been to a couple of these (GKP),did you have a chance to speak (interrogate) to both directors and glean any little gems or nuggets :)

[plunge] 22/3/2019 15:14

Last night's presentation has now been posted on the Proactive Investors website

www.proactiveinvestors.co.uk/upload/SponsorFile/File/2019_03/1553258605_2---Location-Sciences.pdf

[canarris] 22/3/2019 15:05

Plunge Many thanks for an effort and the update.Beginning of April we should see yearly figures with updated KPIs, followed by contracts announcements and Sp readjustment.

[canarris] 22/3/2019 14:59

Plunge Many thanks for an effort and the update.Beginning of April we should see yearly figures with updated KPIs, followed by contracts announcements and Sp readjustment.

[plunge] 22/3/2019 14:01

Hi ries please go ahead.

[ries] 22/3/2019 13:33

Hi Plunge, would it be ok to copy your post on the lse board. No one appears to have gone from there and are all inquiring.

[plunge] 22/3/2019 12:24

Hi Canarris

I was at last night's session where both David Rae and Mark Slade presented. Both were very upbeat and the audience certainly receptive to their story. Whilst the principal focus of the presentation was on 'Verify' (which also included a live demo featuring an American client), the Company's commercial momentum is certainly building. Here were some key takeaways:

Current UK Data & Insight clients include Amstel, CACI, Heineken, Hyundai, Kelloggs, MacDonalds, O2, Samsung, Starbucks, Swarovski & Talon.

Verify is now being used by Deliveroo, Dentsu Aegis, Havas, Iris, Nandos, Pizza Hut & Virgin Active with the application live in Australia, France, Germany, South Africa, the UK & US.

Now up to 38 billion data points

[canarris] 22/3/2019 11:26

No update from yesterday's investor meeting but happy to see another interview with Warren Zenna where we can read about company's US strategy and plans for Verify platform.https://www.mediapost.com/publications/article/333513/data-verification-company-picks-havas-industry-vet.html"Zenna has a long list of goals for the year, which include Location Sciences earning MRC accreditation, becoming a member of the IAB, and helping to create location accuracy benchmarks. He also wants to build out a Salesforce-type model to pull data into third-party systems.""Another opportunity is audience segmentation verification. Many agencies and brands buy audiences that are built on top of location behaviors. Lastly, the verification could become a proxy for some attribution campaigns."And more...

[plunge] 19/3/2019 20:22

Today saw the official welcoming of Warren Zenna and announcement of the Company's expansion into the North American market.

[canarris] 18/3/2019 19:07

Warren Zenna adding few thoughts this timehttps://appdevelopermagazine.com/Location-based-mobile-advertising-fraud-is-hard-to-police/

[plunge] 15/3/2019 16:30

Mark Slade is certainly on a big publicity drive.

[aim_trader] 14/3/2019 13:20

Location Sciences is to present to investors at the Proactive One2One Investor Forum on the evening of Thursday 21st March in London from 6pm. Full event details here: