Location Sciences Share Discussion Threads

[plunge] 08/6/2019 11:41

The cost of global ad fraud could top $30bn



An absolutely staggering statistic.

It is good to know LSAI has the technology to address part of this problem. However, it appears a lot of brands and media agencies are still ignorant or in denial of this matter. Hence, the big education drive the Company and other enlightened bodies are on.

[ries] 06/6/2019 17:18

Mark Slade with thanks from across the way.

hxxp://www.netimperative.com/2019/06/sign-in-with-apple-a-new-hurdle-for-location-services/

[plunge] 06/6/2019 16:38

I see a new blog post has appeared on Verify's website.

[plunge] 06/6/2019 13:52

Courtesy of suratosa on the other side



I suspect this is going to lead to a lot of agencies having awkward conversations with their brand managers.

[canarris] 31/5/2019 09:44

Bullish article from UK investor magazine.https://ukinvestormagazine.co.uk/verify-growth-with-location-sciences/

[hazl] 31/5/2019 09:33

Movers and shakers!

[hazl] 29/5/2019 12:12

That's why companies like LSAI are needed

[plunge] 24/5/2019 13:15

Great interview with Mark Slade

[carlsagan1] 21/5/2019 21:50

Do any of you guys use brokers X-O(by jarvis) or iweb-sharedealing(by halifax)?

ii have increased theres fees again(from £90 a year to now £120/£240), I think its time I finally went elsewhere.

Both x-o and iweb have a flat trade fee of £5 per trade and have no monthly/yearly fees or inactivity fees...

Thanks

[canarris] 21/5/2019 14:59

Sito mobile success is positive result for Location Sciences.Location data analytics gave Sito powerful consumer insights which helped Pure Flix deliver highly targeted messages at the right time and on the right channels.https://www.globenewswire.com/news-release/2019/05/21/1833350/0/en/SITO-Mobile-Delivers-at-the-Box-Office-for-Unplanned.html

[plunge] 20/5/2019 21:45

Here is a good video representation of 'Verify Explained'. This appeared today on its dedicated website.

[canarris] 20/5/2019 17:32

Warren Zenna in Drum.https://www.thedrum.com/opinion/2019/05/20/don-t-let-location-data-quality-become-ad-fraud-sized-crisis

[canarris] 20/5/2019 17:29

Can't argue with that. Jcdecaux is the world OOH leader with over £3 billion of revenue.

[plunge] 18/5/2019 14:15

This week's news about partnering with JCDecaux read in conjunction with the following article really goes to show LSAI is certainly in the right space at the right time.

[jonesy100] 14/5/2019 20:17

Good news but why no quote from the customer? More usual to see something positive or is the one year duration an evaluation still?

[plunge] 14/5/2019 09:21

The exciting thing about today's news is JCDecaux is a giant in advertising.

Also, Mark Slade's statement that the Business is seeing huge demand for transparency across the value chain suggests more of these deals may be in the pipeline.

[global nomad] 14/5/2019 08:26

added to my holding.

[gconvery] 14/5/2019 07:16

Great partnership with JC Decaux!!

[canarris] 13/5/2019 11:22

Another good piece from Mark.Educating the market takes time and effort.https://www.digitaldoughnut.com/articles/2019/april/dealing-with-the-bad-location-data-domino-effect

[plunge] 11/5/2019 10:22

A really interesting article predicting the looming crisis in location data. What excites me is Mark Slade saw this problem early on and has positioned the Company to seize the initiative.

[plunge] 09/5/2019 20:09

Talon Outdoor has launched two new OOH AdTech platforms with help from multiple data providers including Location Sciences etc.

[canarris] 08/5/2019 11:55

Conversations with LSAI CEO Mark Slade about Gdpr and location data market 1yr after introduction of regulation.http://www.bizreport.com/2019/05/how-uk-brands-are-adapting-a-year-into-gdpr.html