INSPIRED EXTENDS MAJOR VSS DEAL WITH STANLEYBET

 

TIDMINGG 
 
 
Inspired Gaming Group plc 
07 October 2009 
 
 
 
INSPIRED EXTENDS MAJOR VIRTUAL SPORTS DEAL WITH STANLEYBET INTERNATIONAL 
 
 Inspired and Stanleybet continue major distribution of Virtual Sports 
in Europe 
 
7 October 2009: Inspired Gaming Group (INGG or Inspired), the leading player in 
Open Server-Based Gaming (Open SBG(TM)), today announces the extension of 
its worldwide, multi-year agreement with Stanleybet International to provide its 
Virtual Sports System across the Stanleybet estates. The extension to the 
current agreement includes the purchase of a significant number of new licences 
for Inspired's Virtual Sports System, for licensed betting offices (LBOs) across 
Europe. 
Following strong revenue performance from Inspired's Virtual Sports System - 
including football, horses, greyhounds, speedway and motor racing - across its 
estate, Stanleybet has decided to roll out the product to more shops 
throughout Europe. As well as major sports, the licences also include 'Lucky 
Dip', a lottery-style numbers draw that is proving very popular in Europe. 
Stanleybet International has over 1,700 LBOs in Europe and plans to increase the 
number of shops operating Inspired's Virtual Sports System over the coming year, 
due to the product's success in current territories. 
Inspired's Virtual Sports are the world's most graphically advanced virtual 
sports betting and gaming products and Inspired's products have generated in 
excess of GBP3.5 billion in betting turnover since 2002. 
Steven Rogers, Managing Director of Inspired's Virtual Gaming division, 
commented: "This worldwide, multi-year agreement with Stanleybet International 
is of great strategic importance to Inspired. Our Virtual Sports products are 
becoming increasingly popular around the world and we are delighted to work with 
Stanleybet to launch the product in more shops across Europe. The high graphical 
quality of the core products supplied to Stanleybet and the availability of a 
wide portfolio of events has enabled significant growth across many territories 
- we are very excited about what the future holds for our continuing 
relationship with Stanleybet." 
David Purvis, Managing Director of Stanleybet International, added: "Virtual 
sports are an important revenue stream for Stanleybet and form part of our 
strategy to broaden our product offer. The popularity of Virtual Sports across 
our shops in Europe has compelled us to expand these products to more of our 
shops and we are delighted to continue our partnership with Inspired Gaming." 
 
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For further information 
Lucy Buckley or Laurena McKenna at 
Speed 
Tel: 020 
7842 3200 
E:  [e-mail] / 
 
[e-mail] 
 
About Inspired Gaming Group 
Inspired Gaming Group plc (INGG) is the leading player worldwide in the Open 
Server-Based Gaming (Open SBG(TM)) market and is also the leading provider of 
analogue and Open SBG(TM) machines in the UK for the leisure and gaming 
markets. 
The Group provides Open SBG(TM) software systems and Open SBG(TM) digital and 
networked terminals in 10 countries today. The Group owns and/or manages 
approximately 50,000 machines, of which in excess of 25,000 are already on the 
Open SBG(TM) platform. 
The Group's customer base includes bars, casinos, bingo halls, licensed betting 
offices, holiday parks and other out of home leisure venues. Key customers 
include the major gaming companies such as Gala Coral Group, William Hill, 
Betfred, Bourne Leisure and Stanleybet. 
The Group is also the leading provider of Fixed Odds Betting Terminals, itbox 
skill gaming terminals, and other Open SBG(TM) variants. 
 www.inspiredgaminggroup.com 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
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