Innovaderma Share Discussion Threads

[ihatemms] 23/9/2017 11:23

Long short - HC regularly states in his presentations that for every £1 spent on marketing there is £4 income.

[teddy boy1] 23/9/2017 09:40

Marketing is this company's speciality. It's an necessary evil but at least we know that its targeted and effective. What more can we ask for?

Fast forward a few months and we investors will all have a very big smile on our faces!

[thelongandtheshortandthetall] 23/9/2017 09:39

Looks like 3 of the 4 roots products are out of stock on superdrug.com
Think they will be ordering more...
Looking forward to watching roots grow and grow.

[thelongandtheshortandthetall] 22/9/2017 19:17

Mudis.
I agree very positive reviews on superdrug. If those reviews are to be the general concensous going foward then we have a VERY good product!
Add in stevie k, the two new products and EnBright and thd future looks pretty good turnover to me.

We'll see how prolong and the headmaster gadget goes but im not sure. Very happy to be wrong there.

We must be honest.. it takes a fair wack of our incone to promote these products. Lets just hope IDP keep refining the marketing spend.
Roughly 30perecnt of turn over (if memory serves) as stated in the final results.

Not to bad really. Just get money in and spend a third of it advertising. Repeat forever

[the patient investor] 22/9/2017 17:58

M M'S (note-correct spelling!)

priceless

[ny boy] 22/9/2017 15:07

Powerful ftse buying elsewhere following Mays speech

[mudis] 22/9/2017 14:08

TU was 10th of October last year, so there is a reason to buy in anticipation. Nothing has changed. Company still growing, new products being launched. Could be a good run from such low rsi if update is good. I see more upside than downside from 300

[pshevlin] 22/9/2017 14:05

ihatemms: I aleady have one lot but want to take up the offer saving a bit of cash. Doesn't make up for the cash I'm down on this but I'm waiting for it to stop falling so I can invest some more. I have no doubt this will be well ahead of here in a few months.Maybe we'll get an update on SCSW next issue.

[teddy boy1] 22/9/2017 13:26

CONTINUED- 100 per cent satisfied that it is being manipulated

Too many people on this board are too trusting!

[kemche] 22/9/2017 13:25

I vote for less expertise!

[teddy boy1] 22/9/2017 13:22

Disagree with you ddubzy - If we had had a mass sell off this make sense ,but there has not been! There is no good reason for this share to be "hacked" downwards systemically almost on a daily basis.

The market is not a true one and I am 100 pe`

[ny boy] 22/9/2017 13:22

Probably another dead cat bounce of the technicals to 325/332p area but if that happens it will need to hold 318.5p otherwise the pull back maybe more substantive..up to the bulls to take back control an interesting battle playing out.

[mudis] 22/9/2017 13:20

I think it is down because people are selling, instead of buying. All the news were known before full year results, so there was nothing new to report. Have to sit and wait until next update. Meanwhile you can read roots reviews on Superdrug which looks very positive.
Don't know much about charts, but rsi 14 is close to 30, so hopefully next week sells will dry up.

[ddubzy] 22/9/2017 13:15

Teddy, it's all just short term noise as day traders gamble. The long term chart will play out. There's nothing wrong with a core holding and then making money on a few pips up and down.It's very common after an update to see a fall as traders leave to find another stock to play with. The long term trend is up.

[teddy boy1] 22/9/2017 13:03

Trend is only down because thats the direction the M M's have engineered it.!

I think that more than a few people have latched on to the fact that this is almost a foregone conclusion that this will happen to "popular" shares with very active boards such as IDP.

The share is "engineered" downwards by the M M's and of course this lends ammunition to those wishing to make themselves a few quid by shorting the share.
"
Even though they do not really believe it themselves they will "use "the dip in share price to sew seeds of doubt in the minds of those less "convinced " and less "knowledgeable" shareholders .These will be "forced" sellers and the shorters will reap their undeserved reward.

Frankly ,the whole thing stinks but there is good money to be made by working the system to satisfy your greed.

Happily most of us have morals and play fairly!

Anyone agree?

[ny boy] 22/9/2017 13:00

Technical reaction to losing the July support @ 318.5p

[ny boy] 22/9/2017 12:26

Trend is down since 415p, imho as there are very few buyers risking a purchase the bears have seized their moment, I see the bottom of this downtrendcat 260p support. I will add there if that level holds. I last carried out a short term trade to 340p I see no reason to buy here as still in no man's land, bulls will be hoping for some positive news flow updates.

[kemche] 22/9/2017 12:19

TB - Endless wittering............

[divinessence] 22/9/2017 12:11

i ordered 3 packs of roots for the price of 2 from their website today. I think it will become a hot seller.

p.s.if roots become like Skinny Tan then IDP will be easily over £10 within a year. They have so many other potentials. teddy boy you've made a few good points today.

[boonboon] 22/9/2017 12:01

They keep replenishing small amounts of stock, but it keeps selling out. Superdrug should up the amount they want to keep in stock and ask for replenishment once it gets below a certain threshold. IDP have got plenty of stock they could ship judging by the amount they have available on the DTC platform.

[ihatemms] 22/9/2017 11:58

Pshevlin- what is does show is that there is big demand for the product - as I forecast and as anticipated. Most people will simply go in store to buy if they can't buy on -line - there is a store near almost everyone in the country.
I bought in store the shampoo and intensive spray and I can vouch the product delivers what it says on the bottle!! This is a must have product for a lot of men and I suspect a fair few women .

Haris - if you reading these posts it would be nice to have a Q1 TU update at the beginning of October- I'm sure you'll have plenty to tell us!!

[pshevlin] 22/9/2017 11:27

Tried ordering special offer on Roots bu two products out of stock. They now need to start supplying much more quickly or interest will be lost.

[teddy boy1] 22/9/2017 10:51

Nice to see a bit more volume this morning, but BEWARE - not all the trades which are showing as sells are actually sells.There are a couple of big BUYS amongst them (see if you can spot them!) All part of the M M's armory for scaring shareholders into selling and creating more commission for themselves!

PLEASE DO NOT LET YOURSELF BE FOOLED ( many are!)