Innovaderma Share Discussion Threads

[boonboon] 16/7/2017 20:52

Skinnybright.com was registered as a domain name on the 6th of June this year. No details who registered it. I personally think bright is better than white or light.

[wahlberg] 16/7/2017 20:52

Rebrand may be changing this?If you follow this link https://www.linkedin.com/pulse/looking-fora-forward-thinking-innovative-commercial-role-michael-humeYou'll see IDP are recruiting as part of the expansion. You can also see the Roots brand in the image - looks ace.

[croasdalelfc] 16/7/2017 20:49

Skinny White might confuse some Skinny Tan buyers!!I can see they would want to use the word skinny , but white might not be wise.Skinny Bright ?Skin Bright?And other suggestions

[wahlberg] 16/7/2017 20:34

The image in the linkedin article shows the Roots brand behind the team, alongside Charles + Lee and Stevie K. What a great portfolio of brands we're building.With regards to Skinny White, I had an email stating:"I can confirm the product name features the name "Skinny". However, the product is going through a small rebranding hence we do not want to confuse the Company's audience at this early stage of the launch and will announce the proper brand name once this is completed."

[thelongandtheshortandthetall] 16/7/2017 20:23

Yeah good find boonboon!
Loom forward to idp telling us more about these products.

[melf] 16/7/2017 19:08

Great find boonboon. Cheers.

[boonboon] 16/7/2017 18:54

So the new haircare brand is roots and the skin whitening product seems to be Skinny White. https://www.linkedin.com/in/lucindabauer/

[wahlberg] 16/7/2017 13:38

From LSE:"IDP's executive team from UK, Australia and UK launched all their brands at Cosmoprof Vegas USA last week with Lucinda Bauer, Michael Hume, Joseph Panetta, Marcus Chisholm and Kate Fissenden in attendance looking forward to creating speed and scale for the North American market this FY. Taken from KF activity on LinkedIn. Members of LinkedIn can access her activity which reports this and also shows a great photo of them in front of the IDP stand. (Sorry not allowed to link direct). To conquer the US market would be huge of course."

[quant_investor] 16/7/2017 10:01

The editorial team behind TMI (and SCSW) are now holders again!

Positive exposure in the Mail on Sunday likely to move the share price up on Monday too.

[wahlberg] 16/7/2017 09:17

NY Boy is absolutely clueless. It's the number 1 brand in Superdrug with the number 2 brand "way way behind".Sales of Skinny Tan are in fact so good the products now command an entire bay in store, a dramatic increase from 1/2 shelves at the beginning of the launch.And so good that Superdrug had no hesitation about stocking Body Glow. And no hesitation about stocking the hair products.I think we may see an announcement soon too about Superdrug stocking Stevie K cosmetics.

[croasdalelfc] 16/7/2017 09:00

It's also cheaper than a sun bed session and a spray tan

[loftyman147] 16/7/2017 08:52

NY Boy - Having worked at Boots for nearly 8 years during previous low consumer spending periods I can vouch for the 'lipstick effect' referred to in earlier posts, sales of lipstick, nail varnish and fake tan rise sharply during a recession as they are cheaper than new shoes or a holiday. So please carry on saying there is going to be recession, as that would be beneficial for our products.

[croasdalelfc] 16/7/2017 06:54

Ny boy - it's past your bedtime

[zagrosfold] 16/7/2017 03:50

Absolutely clueless.

[ny boy] 16/7/2017 01:12

Kiss, more like Miss by the time the global economies derail, after the autumn markets meltdown.

[ny boy] 16/7/2017 01:07

Poor sales at Superdrug branch I visited today, also all products on sale buy one get one half price, even plugging skinny tan over the stores internal radio

Consumer spending is drying up as higher costs are biting into monthly wages, going to be grim this autumn, after they have blown and maxed out the credit cards post summer hols.

260/265p medium term target this year imho, all news priced into recent crazy spike to 425p

[thelongandtheshortandthetall] 15/7/2017 23:05

39 products in the fake tan section on asos including skinny tan Boonboon. You might have been right..theyve dropped some our rivals stock.

[opodio] 15/7/2017 22:55

Skin brightening product is called

Skinny calamine otion



But delays on asos not good

[doc robinson] 15/7/2017 22:07

What about sales on asos?

[croasdalelfc] 15/7/2017 20:23

Average £13.5k tracked sales for the last 2 days.Sales up on ST.co.uk compared to June and down on SD.comThis just reflects the promotions in place over the last few weeks

[thelongandtheshortandthetall] 15/7/2017 19:00

Could it be a third parties product and we havent quite done a deal to develope and promote it yet.
Just an unlikely idea.
Tis a bit of a mystery.