Fieldbury Share Discussion Threads

[monis] 27/7/2010 10:52

Outsourcer - This company specializes in market research with a reward scheme. It's different from the companies you have mentioned imo.

[monis] 27/7/2010 09:58

Mr Stear owns 25% of Fieldbury (as of update in sept), i think it is in his interests for the company to do well. imo dyor

[sirraman] 27/7/2010 09:53

Monis - can understand the frustrations of existing shareholders here as the BoD have not been too clever or successful in getting the outstanding $1m++ from Narang even after 8 months of dilly-dallying.....

Also...RNS - if read correctly - says Mr Stear holds a %share of MobileWave - hence may make some shareholders inc me a bit hesitant over whether the deal is really good for FIE.

Time will tell.....if MObileWave is rolled out rapidly ( we have no timescales indicated ??) and there is commercially viable takeup by customers....this may well come good !!

[monis] 27/7/2010 09:02

This is an excellent business they have bought imo and and with a successful roll out the potential profits could dwarf the present market cap imo. dyor

[outsourcer] 27/7/2010 08:58

what are talking about, what shows I havent been round for long ?

[monis] 27/7/2010 08:54

Shows you have not been around for long.

[outsourcer] 27/7/2010 08:52

really Monis, I cant see any post from you on this BB before yesterday

and as their remit of investing was "Renewables, Aternative Energy, Environmental or Consumer and Financial Services markets" I would not have touched them had I known that this was the route they were going down

[monis] 27/7/2010 08:30

outsoucer - You obviously have not read the rns yet and don't understand the business which you now have shares in.

- Also your comments about me are inaccurate.

[outsourcer] 27/7/2010 08:21

monis - you have only just appeared on this board after the RNS and have already posted more than 10 times, I am guessing you are only here becuase you saw it on the rises list yesterday, bought in then thought a bit of ramping hopefully it will rocket and you can make a quick and easy profit

[monis] 27/7/2010 08:18

from rns


INFORMATION ON MOBILEWAVE

Overview

MobileWave owns the intellectual property rights relating to the PlanetOi'
mobile phone application and social networking platform. MobileWave owns 100 per
cent. of its subsidiary companies, Oi Rewards (Pty) Ltd and MobileWave SA (Pty)
Ltd, both incorporated in South Africa and Oi Rewards (Pty) Ltd, incorporated in
Australia.

The Directors believe PlanetOi' is the first mobile relationship marketing
platform to combine a social networking environment with loyalty and engagement
marketing capabilities for building brand preference, purchase, feedback and
referral. PlanetOi' is both a mobile lifestyle platform for consumers and a
flexible and cost-effective rewards delivery and management system for gaining
incentive-driven enrolment and participation in loyalty and membership programs
and special promotions.

The PlanetOi' mobile phone application is:

1. A Social Networking Platform - that allows users to communicate via
instant messaging

2. A Sales Promotion and Market Research Tool - that allows brand partners
to:

a. increase sales through "m@gic codes", coupons and product discounts

b. research consumer behavior through online polls

c. enter into a digital dialogue with customers on an ongoing basis

3. A Rewards Scheme - that allows brand partners to operate within a
limited coalition scheme via their customers' mobile phones, and that also
caters for cash paying consumers (many schemes do not).

This platform has been tested on approximately 70,000 users in KwaZulu-Natal,
South Africa. It is now developed and functional although further development
and adaptation of the platform is contemplated alongside its international
roll-out. Discussions are being initiated with a number of brand partners in
South Africa to develop opportunities.

Whereas mobile phone applications exist that offer some of the PlanetOi'
functionality, the Directors believe that the PlanetOi' platform is not entirely
matched by other platforms as it is the first to combine all the aspects listed
above. As the MobileWave business has now evolved to post development, the
immediate intention is to commence the roll-out of the product offering,
initially in the United States and South Africa to be followed in the medium
term by a staged international roll-out.

Mobile users who download the consumer-friendly PlanetOi' application can access
a wide range of free tools and features, such as chat, instant messaging, rich
media storage, file sharing, chirps (micro-blogging), contact management,
reminders, quizzes and games. After registering, users become eligible to
accumulate rewards points offered by PlanetOi' and its partners and can access
coupons, special offers, vouchers, and other incentives. Rewards points are
self-managed by users and can be redeemed for a wide array of offline and
digital merchandise, goods and services. PlanetOi's application is compatible
with numerous mobile phone models, from manufacturers such as Nokia, Samsung,
LG, Motorola, Blackberry, HTC, Sony Ericsson and others.

Working with brand marketers, loyalty consultants, agencies and service
organizations, MobileWave intends to leverage the PlanetOi' platform in both
developed and emerging markets around the world. In emerging markets, with large
populations of unbanked and cash-only customers, less formal distribution
channels, and lower per capita income levels, the Directors believe PlanetOi'
represents a significant opportunity to make rewards and loyalty programs more
relevant and accessible for consumers. Rewards points can be used to redeem a
wide variety of goods and services instantly accessible via the mobile phone,
including for example mobile air time, SMS messaging, music, ringtones and
wallpapers, to attract audiences that have been unable or uninterested in
traditional rewards programs.

In developed markets, the PlanetOi' platform can be used to extend the value and
reach of existing loyalty programs operated by airlines, hotel chains, financial
services companies, car rental firms, retailers and other industries. The Board
also believes that it provides a powerful platform for establishing and
expanding loyalty and promotional campaigns in industries such as consumer
packaged goods and fast foods that it believes have traditionally been hampered
by the difficulty of connecting and tracking customers who purchase through
indirect sales channels or on a cash-only basis.

The Directors believe PlanetOi' is well positioned to attract consumer-facing
brands and companies into larger coalition marketing programs that will leverage
a common platform and rewards currency to make loyalty points and incentives
more relevant and attainable for a wider range of consumers than is possible
with traditional single operator programs. It is expected that such coalition
marketing programs will allow participants to accelerate and streamline customer
acquisition and market research, while also potentially creating new ways for
improving customer value through targeted behavior-driven marketing approaches.

[monis] 27/7/2010 07:59

outsourcer - there is much more to this company than just design dyor.

[joemillion] 26/7/2010 21:29

If the acquisition of Mobilewave for £1.07m is a good or bad thing only time will tell. The main advantage for now is that this makes Fieldbury a trading entity rather than just a cash shell company which hopefully will attract more investers in the short term. JM.

[outsourcer] 26/7/2010 21:08

i honestly dont think it too exciting, there are probably thousands of mobile apps designed these days and how many of those actually make any money. I think the directors have just jumped on the bandwagon, but what do I know - I was daft enough to invest in FIE in the first place !

[monis] 26/7/2010 15:56

It will come to people's attention over the course of the week imo.

[sirraman] 26/7/2010 15:54

Looks like proposed reverse takeover of MobileWave seems to have bypassed the media and other investors today ...maybe over the coming days it may come to notice ...or we wait till the meeting on 11th Aug???

or maybe the deal is nothing to get excited about......??

[monis] 26/7/2010 12:40

Designing apps for mobile phones is a massively growing business imo.

[monis] 26/7/2010 10:43

I would expect very decent news flow from today onwards now. imo

[monis] 26/7/2010 09:57

These are still looking cheap imo. dyor.

[monis] 26/7/2010 09:49

Top of the leader board.

[monis] 26/7/2010 09:43

from rns

The consideration will be satisfied in full by the issue of 21,428,571 New
Ordinary Shares in the Company to the Vendors at a price of 5 pence per share.

[sirraman] 26/7/2010 09:41

yep - looks lke about 58m shares in issue of which 80% are held by majot shareholders - so not many in freefloat.

...and do I read correctly that Mobilewave is being bought out with additional shares issues at 5p.....in which case makes this a good deal as the cash is preserved for further acuisitions and working capital that the new business will need, to roll out the platform....

and Narang has yet to pay the outstanding $1+m to the company...!!!

[monis] 26/7/2010 09:24

Out of interest the buys are being put through on plus imo.

[sirraman] 26/7/2010 09:24

added some to average down this morning...not sure how many shares are in freefloat ?