Telson Selects Emblaze Semi

RNS Number:9121Q
Emblaze Ltd
15 October 2003


                Telson Electronic Selects Emblaze Semiconductor

                   As Multimedia Processor Provider Of Choice

                      For Various Multimedia Mobile Phones



First Emblaze Semiconductor-powered Telson multimedia phone shipping in Thailand

SEOUL, Korea and Ra'anana, Israel - 15 October 2003 - Emblaze Semiconductor, an
Emblaze Group company (LSE: BLZ) and a leading provider of mobile multimedia and
application ICs, today announced that Telson Electronic, one of the four leading
developers and manufacturers of cellular phones in Korea, has selected the
company's ER452x mobile multimedia processors for various multimedia mobile
phones, including both CDMA and GSM/GPRS.

Additionally, the two companies announced the launch of Telson's newest mobile
multimedia phone, the TDC6610 featuring the Emblaze Semiconductor ER4521. It is
the first mobile phone to provide video streaming capabilities in Thailand and
one of the first in the Thai market to run on the CDMA-1X network, which has
higher capabilities enabling multimedia and entertainment functions.

The Emblaze Semiconductor ER4521 processor powers a set of multimedia
applications on the TDC6610, including video streaming, full-color display,
integrated still and video camera, Internet browsing, personal information
management, gaming and messaging services.

The TDC6610 is marketed by Hutchison CAT mobile phone marketing services in
Thailand. Along with China and Korea, the Thai mobile market is one of Asia's
fastest growing markets with about 18 million mobile subscribers, almost one
third of the 63 million population.

"The comprehensive software package and easy to use application interface of the
ER4521 and the support we receive from Emblaze Semiconductor helped us to
quickly implement multimedia capabilities and greatly improve our time to market
in providing the TDC6610 to the Thai market," said Young Man Kang, CTO, Telson
Electronic. "It's a natural move for us to expand our partnership with Emblaze
Semiconductor in many of our mobile multimedia phone models which are targeted
at the high-end and high performance segment of the mobile phone market."

"We are proud that Telson has chosen to expand its relationship with us and we
look forward to creating innovative solutions for advanced multimedia phones,"
said Alon Ironi, CEO, Emblaze Semiconductor. "With the new ER4525, we have the
most advanced application processor on the market today and can offer Telson the
best feature set and performance levels with less power consumption, smaller
size and lower cost than competing chips."

Emblaze Semiconductor's ER452x line of multimedia-centric application processors
is integrated in mobile phones, PDAs and other wireless devices, enabling high
performance audio, video, and graphics processing at low power consumption and
small form factor. It addresses the intensive processing power challenges of
today's 2.5G and 3G terminals.

Enquiries

Emblaze
Doron Cohen, Shira Levy                              + 972 9 769 9831/9514

Telson
Y. D. Shin                                           + 822 2140 1024

Brunswick
Harry Chathli, Craig Breheny, Chi Lo                 + 44 207 404 5959

Notes to Editors

For images and phone specifications, please contact Y.D Shin at Telson
Electronic Co. Ltd.

About Emblaze Semiconductor

Emblaze Semiconductor is a fabless IC company, providing semiconductor-based
solutions for high volume mobile multimedia appliances in the telecommunication,
consumer and security markets. The company's products have already been
implemented in a wide range of custom-designed industry leading handsets and
wireless video cameras.

Emblaze Semiconductor empowers its customers to turn multimedia capabilities
into high volume mobile/wireless information devices such as cellular phones,
PDAs, digital cameras, toys, etc. By combining its many years of expertise in
digital audio and video with an in-depth understanding of the real requirements
of mobile embedded systems, the company offers true solutions that bring real
value to their customers.

For more information, please visit: www.emblazesemiconductor.com

About The Emblaze Group (Emblaze Ltd.)

Emblaze Ltd consists of four companies sharing a common vision to lead the
market transformation to rich media personal communication.

Emblaze Systems, a leading provider of media centric end-to-end solutions for
wireless multimedia; AlphaCell a wireless rich media smart phone design house;
Orca Interactive, a global market leader in the development of highly scalable
solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC
company specializing in highly integrated digital multimedia chips for
telecommunication, consumer and security markets.

Emblaze Ltd has offices in the USA, UK, China, Israel and Singapore.

www.emblaze.com

About Telson Electronic Co. Ltd.

Since establishing in 1992, Telson Electronic has been credited for the world's
first Wide Area Pager System (WAPS) and CDMA WAP Browser. Telson has become a
backbone company of the radio telecommunication industry in Korea for its
massive production of mobile handsets, including the world's famous brands such
as Motorola and Nokia under the view of strategic coalition.

For Telson information, please visit www.telson.co.kr



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