City Pub Group PLC (The) Appointment of Chief Marketing Officer

TIDMCPC

City Pub Group PLC (The)

11 January 2023

City Pub Group PLC

("City Pub Group" or "the Group")

Appointment of Chief Marketing Officer

City Pub Group, the owner and operator of 43 premium pubs across Southern England and Wales, today announces the appointment of Richard Myers as Chief Marketing Officer from 1 February 2023 - a key appointment for its next phase of growth.

Richard is an exceptionally experienced and proven marketeer with over 18 years of experience within the drinks and hospitality industries. He joins most recently from Urban Pubs and Bars where he was responsible for all aspects of marketing, including brand proposition development, branding, digital strategy, PR and CRM, across the 40 London-based sites. Richard helped the business successfully navigate through the pandemic, before doubling in size, launching 22 new sites over the last 18 months.

Previously Richard held the role of Marketing Director at Meantime Brewing Company, leading all brand positioning and development work both in the UK and globally, helping to grow the business exponentially prior to its sale in 2015. Richard has also held senior marketing roles at leading drinks companies SAB Miller, Bacardi Brown Forman and Vita Coco as well for Smart Group, a hospitality and events agency.

Richard's career originated within established, blue-chip businesses and has since progressed into entrepreneurial scale up businesses, where he has passionately led teams with disruptive and differentiated thinking, particularly within digital strategy and activation. Richard's unique experience of both corporate and SME business environments - plus his continual championing of customer insights and experiences - has resulted in strategies which have addressed many business challenges, ultimately delivering strong growth during his tenure within each business.

Clive Watson, Executive Chairman of City Pub Group said:

"We are delighted to welcome Richard to City Pub Group as our first dedicated Chief Marketing Officer. Richard will report to me and join the Executive Committee to evolve and strengthen our business. He has a wealth of experience in marketing, but especially in digital communication, something which City Pub Group believes is critical to today's customer and therefore to the future success of the business. With Richard's guidance we are determined to excel in this area to differentiate and augment our business."

Richard Myers commented:

"City Pub Group is a vibrant business that has often challenged the way things are traditionally done. The business has huge potential and I am thrilled to be joining the team to continue to fuel the further growth of the Group. I am eager to get started and leverage my experience of helping to grow businesses of similar size, by ensuring the core proposition - and the activation of that in market - is compelling for our customers and sustainable for the journey ahead."

11 January 2023

Enquiries:

Instinctif Partners

   Matthew Smallwood ( [e-mail] )                    020 7457 2005 

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January 11, 2023 02:00 ET (07:00 GMT)