Brave Bison Group PLC Video marketing campaign for All Nippon Airways

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Brave Bison Group PLC

11 October 2017

RNS Reach

Brave Bison produces first multi-influencer video marketing campaign

for All Nippon Airways (ANA)

London, October 11th, 2017: Brave Bison, the independent digital media and social video broadcaster, has won a competitive tender to develop, create and produce All Nippon Airways' first multi-influencer video marketing campaign.

Focusing in five core markets (South Korea, Hong Kong, Taiwan, Indonesia and the Philippines), the campaign called Journey By Design, is a multi-platform strategy designed to attract new customers to the Asian region.

At the heart of the campaign are five influencers creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before. After crowdsourcing cool travel tips from their fans, Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their amazing experience.

The campaign provided the perfect opportunity to showcase ANA's extensive domestic network and highlight the benefits of flying with this premium Japanese airline.

Masaru Watanabe, Manager, Marketing & Sales, Asia & Oceania at ANA commented: "Working with Brave Bison has been a great experience, from our first informal chat to the very professional and insightful development of a campaign that hits all our objectives. The result is an impactful campaign that we're incredibly proud of."

David Nicholls, General Manager for APAC at Brave Bison commented: "ANA's Journey By Design is a great example of a campaign that plays to our core strengths - the creation of an effective campaign idea; our Influencer Network in the region and globally; and our experience of producing innovative, engaging video content."

The creative process and project management was led by Debbie Lin, Brand Solutions Manager, Asia at Brave Bison.

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About Brave Bison

Brave Bison is an independent digital media and social video broadcaster, proudly working with some of the biggest brands and most followed YouTube and Facebook talent in the world. Clients include P&G, Shell, PGA Tour, Paramount and Google.

Brave Bison makes it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.

The business is based in two regions - Europe, with headquarters in London; and APAC, with offices in Singapore.

This information is provided by RNS

The company news service from the London Stock Exchange

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October 11, 2017 02:00 ET (06:00 GMT)