Brave Bison Group PLC Slash Football extends Sky Q relationship

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Brave Bison Group PLC

07 November 2018

7 November 2018

Brave Bison Group plc

("Brave Bison" or "the Group")

Slash Football extends Sky Q relationship

Brave Bison's football entertainment brand, Slash Football, has extended its relationship with Sky Q. Sky will be licensing over 300 videos from the Gen Z fan-focused football channel, content that will feature within the Online Video section of their next generation Sky Q platform. The agreement follows a four-episode licensing agreement over the summer during the World Cup.

The licensed content will sit within its own tab on the Sky Q interface and will include content from some of YouTube's most famous influencer football teams including Rebel FC, Baiteze Squad, Eltham SF and SE Dons.

Slash Football will also be creating 30 brand new episodes of grassroots football content that will be exclusive to Sky Q customers.

Slash Football is the latest addition to Sky Q's unrivalled catalogue of online video, box sets and apps including YouTube, Spotify and Netflix, making it easier than ever for customers to enjoy the very best content in one place for the ultimate entertainment experience.

Claire Hungate, Chief Executive Officer, Brave Bison, commented: "Sky Q is a ground-breaking entertainment platform, perfectly suited to the Slash Football viewer who was likely born with a smartphone in their hand, streaming content across multiple screens, whenever they choose. We're hugely excited to be partnering with Sky in another innovative distribution deal, extending the reach of our content to traditional TV viewers and illustrating the importance of owning the intellectual property (IP) rights of our content. Therefore, as well as being one of the biggest online media publishers in the World (ranked 5th in September according to Tubular Labs*), we're engaging with audiences on TV sets too."

This agreement demonstrates the strength of Brave Bison's service offering to brands and emphasises how the Company is disrupting the existing sports ecosystem through its engaging influencer and social video content. Whilst the fees payable are not material to the Company, they are commensurate with the services being provided.

*https://tubularlabs.com/app/leaderboards/property/media

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For further information please contact:

Brave Bison Group plc

Jack Bates, Communications Manager

Email: [e-mail]

Allenby Capital Limited

Virginia Bull / Jeremy Porter

Tel: [phone]

Newgate Communications

Elisabeth Cowell / Fiona Norman

[e-mail]

Tel: [phone]

About Brave Bison:

Brave Bison is a social video company, proudly working with some of the biggest brands and most followed YouTube and Facebook talent in the world. Clients include P&G, Shell, PUMA and Hyundai.

Brave Bison makes it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.

The business is based in two regions - Europe, with headquarters in London; and APAC, with offices in Singapore.

About Sky

With 23 million customers across seven countries, Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group.

We have 31,000 colleagues and together we want to connect our customers to more of what they love, including our award-winning original productions, like Patrick Melrose and Save Me, and great shows from our partners including HBO, Showtime and Warner Bros. And our ever improving technology makes it even easier for customers to watch more of the shows they love with personalised recommendations and voice control and, our online streaming service, NOW TV, brings all the enjoyment of Sky with the flexibility of a contract free service.

We treat our customers better than anyone else in our field, as Ofcom's complaints data shows, and we look after our staff too. Sky is one of The Times Top 50 employers for women and we're in Stonewall's list of Top 50 LGBT-Inclusive employers.

We also use our position as the leading entertainment business in Europe to do the right thing. As part of Sky Ocean Rescue campaign we're committing to be completely single-use plastic free by 2020, we're investing GBP25million over five years in ocean-saving tech and we're supporting the WWF to protect our oceans with designated Marine Protected Areas.

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(END) Dow Jones Newswires

November 07, 2018 02:00 ET (07:00 GMT)