Big Sofa Technologies Group PLC Big Sofa appoints Strategic Advisers

TIDMBST

Big Sofa Technologies Group PLC

10 July 2017

10 July 2017

Big Sofa Technologies Group plc

("Big Sofa" or the "Company")

Big Sofa Appoints Brand and Market Research Heavyweights as Strategic Advisers

Big Sofa (AIM: BST), a fast-growing international video analytics provider to consumer brands and market research agencies, is pleased to announce the appointments of former Unilever plc director, Ralph Kugler, and market research expert Simon Chadwick, as strategic advisers to the board.

Ralph Kugler is currently Chairman of Cognita Schools, and of Headbox, and is Board Director at Keter Group. He is also Chairman of the International Advisory Board of Leeds University Business School. He spent over 25 years at Unilever plc, most recently as Executive Director on the Main Board, and Global President of Home and Personal Care. He was previously President of large regional Unilever businesses including Latin America and Europe. He has also been Non-executive Director of InterContinental Hotels Group plc and Advisor on the Board of Mars, Incorporated.

Simon Chadwick has over 40 years' experience in the market research industry and is currently Managing Partner of Cambiar, which he founded in 2004 to provide strategic assistance to market research companies as they confront rapid and fundamental change in the industry. Prior to this, Simon was CEO of eight market research companies around the world, ranging from start-ups to the multinational NOP World, which was sold to GfK in 2005. Simon is also Chairman of the Insights Association and Editor-in-Chief of Research World, as well as a being a Fellow of the Market Research Society.

Simon Lidington, Chief Executive Officer of Big Sofa, commented:

"Big Sofa's core customers are major brands and market research agencies. To have attracted two individuals in Ralph and Simon - with their vast experience in each core customer category - to our advisory panel, is further validation of the Company's technology and services.

"Both Simon and Ralph are strongly aligned with our belief that video will continue to transform the consumer insight industry and that Big Sofa is exceptionally well-placed to capitalise on this shift. We look forward to benefiting from their strategic advice as we grow."

Enquiries

 
 Big Sofa Technologies Group        via Vigo Communications 
  plc 
 Simon Lidington, CEO 
 Matt Lynch, CSO 
 Joe MacCarthy, CFO 
 
                                    [phone] 
 SPARK Advisory Partners (NOMAD)     3554 
 Neil Baldwin / Mark Brady 
 
                                    [phone] 
 Hobart Capital Markets (Broker)     5656 
 Lee Richardson / Raju Haldankar 
 
 Vigo Communications (Financial     [phone] 
  Public Relations)                  9700 
 Jeremy Garcia / Ben Simons 
  / Antonia Pollock 
 

About Big Sofa Technologies Group plc

Big Sofa is a B2B technology business servicing the marketing and consumer insight industries with video analytics.

Our software platform collates, analyses and organises large volumes of raw/unstructured video content enabling companies to perform detailed and sophisticated consumer insight analysis; and make genuine use of their video content.

Until recently, video has been difficult and expensive to capture, upload, store, manage and analyse as a consumer insight tool. However, proliferation of smart phones has empowered consumers to speak directly to brands resulting in an evolution of consumer insight and data analytics techniques, with video emerging as a key platform in a massive $33 billion consumer research market.

Big Sofa's shares are admitted to trading on the London Stock Exchange's AIM market under the ticker BST.L.

To find out more, visit www.bigsofatech.com

Follow us on twitter at @bigsofatech

This information is provided by RNS

The company news service from the London Stock Exchange

END

NRAEDLFBDDFFBBD

(END) Dow Jones Newswires

July 10, 2017 02:00 ET (06:00 GMT)